The document outlines the goal of creating a unique logo for each Joomla extension to enhance differentiation for advertising purposes. Requirements for the logos include specific aspect ratios, color schemes, and compatibility with monochrome designs. It also discusses proposed fonts and icon designs to ensure a cohesive and recognizable branding across all extensions.

1. Joomlatools Extensions Logos
A separate logo for each extension

2. Goal!
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Create a separate logo for each extension to be used on:
the Joomla Extensions Directory,
our own website
and on external media like banners etc.
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We needed our extensions to differentiate from each other because we’re
going to advertise the extensions separately.

3. Requirements!
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Before we started we made a list of requirements for these logos:
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Needs to have an aspect ratio of 1:1
Needs to have a horizontal version for smaller areas
Should be based on a grid for easy extending
Needs to work in monochrome color
All logos need to look good together
Must be extendible (modules, plugins etc.)

4. Proposed colors!
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By using clear colors we ensure that we stand out on the JED for example.

5. Proposed font!
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Open Sans Extrabold (Google font)
The quick brown fox jumps over the lazy dog
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Open Sans Light (Google font)
The quick brown fox jumps over the lazy dog
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By using an open source web font we are sure the right font is always
available to everybody. The “Open Sans” font has a lot of font-variations
and looks very good with the “Proxima Nova” font used on our website.

6. Use of font!
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DOCman
LOGman
FILEman
EXTman

7. Icons!
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Icons are based on a 24x24 grid and use rounded corners on the hard
edges to soften the overall look.

8. Bringing it together

9. Icon only

10. Horizontal

11. Extending for modules/plugins

12. Poster examples (built on EXTman)
An example of what we could potentially do
with the new logos.
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By showing the gear icon in the back we can
show that DOCman is built upon EXTman