From Pages to Pads: How to Build Beautiful Content Apps without Killing your Art Director - VDZ Conference, Nov 2014

@jonnykaldor - pugpig.com - kaldorgroup.com

From Pages to Pads
(or how to build beautiful content apps without killing you art director)
Jonny Kaldor

A little context...

Global shipments of connected devices (1000’s units)
Mobile
phones
Tablets
Traditional
PCs
0
2013 2014 2015
2,800,000
2,100,000
1,400,000
700,000
Source: Gartner, October 2014

commercial
model
So many things to think about...
audience
devices
content
features
app vs
mobile web
and why are we doing this?

Page design and building the right product

Mobile content represents a real design challenge...

How to fit this

Into this..

And this

And these

And all these

So what’s the answer?

How do I fit this

Into all these

Well it’s certainly
NOT this…

Responsive design

Responsive design is the practice of creating layouts
that automatically organise your content to fit a given
screen shape and size in the most appropriate way

And if you really want to save time then you have to
embrace templates...
(they are better than you think)

Thinking beyond digital replicas...

But how do you give them what they want?

you deliver they request
they need

DESIGN
You do not
know the
answer!
USER
TEST
PROTOTYPE
BUILD
AND
LAUNCH

So if I can leave you with only four things:
1. Phones are more important than we thought
2. Responsive design is the key
3. Think beyond simple content delivery
4. Launch quickly, test, then iterate

From Pages to Pads: How to Build Beautiful Content Apps without Killing your Art Director - VDZ Conference, Nov 2014

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