The document provides information about VOSE, a company that creates virtual fitting rooms using 3D CAD scan technology. VOSE aims to install 3D scanning booths in major shopping centers across Australia and implement their tagging system for online and brick-and-mortar retailers. Within 8 years, they seek to enter the European, Asian, and North American markets. The marketing communication objectives are to promote VOSE's product to consumers to drive awareness, curiosity, and usage, as well as communicate with the fashion industry to position VOSE as the future of retail fittings.

2. 2
HEALTHYCARE MASSAGE CENTRE
Healthycare Massage is a relaxation massage centre located in Wallsend, NSW. I was appointed to design all Visual Identity and marketing collateral for
the company. The concept come from the interconnection of the Chi which the core business is based on, also as a female owned business, the whole
project is showing a feminine touch.
MASSAGE CENTRE
$5
02 4951 4321
Shop 15, Stockland SC Wallsend,
24 Kokera St,Wallsend,NSW 2287
Valid untilIssue by
healthycareMASSAGE CENTRE
P: 02 4951 4321
ADD: Shop 15, Stockland SC Wallsend, 24 Kokera St, Wallsend, NSW 2287
Expiry Date
MASSAGE CENTRE
P: 02 4951 4321
Shop 15 Stockland SC Wallsend,
24 Kokera St,Wallsend,NSW 2287
MASSAGE CENTRE
02 4951 4321
Shop 15 Stockland SC Wallsend,
24 Kokera St,Wallsend,NSW 2287
Mon ~ Wed & Fri
Thu
Sat ~ Sun
8:30am ~ 7:00pm
8:30am ~ 9:00pm
9:00am ~ 5:00pm
OPEN 7 DAYS
Body Massage
Neck & Shoulders
Walking on Back & Legs
Neck, Shoulders & Walking on Back, Legs
Head, Neck & Shoulders
Neck, Shoulders & Back
Head, Neck, Shoulders, Back & Arms
Neck, Shoulders, Back, Hips & Legs
Whole Body Aromatherapy
Hot Stone Whole Body Aromatherapy
Four (4) Hands Whole Body Aromatherapy
Reflexology (Foot Massage)
Deep Tissue Remedial Massage is available for $15 per service.
$25 / 20 mins
$35 / 20 mins
$40 / 30 mins
$50 / 40 mins
$70 / 60 mins
$35 / 30 mins
$40 / 35 mins
$55 / 45 mins
$70 / 60 mins
$55 / 45 mins
$70 / 60 mins
$55 / 45 mins
$70 / 60 mins
$100 / 60 mins
$80 / 30 mins
$150 / 60 mins
$40 / 30 mins
$55 / 45 mins
Traditional Chinese Medicine
Acupuncture
Acupuncture & Deep Tissue Remedial
Vacuum Cupping
Ear Candle & Head, Neck Massage
$60 / 30 mins
$120 / 60 mins
$500 / 5X60mins
$30 / 15 mins
$45 / 30 mins
Pain Management
Headaches / Frozen Shoulders / Sciatica
Tennis Elbow / Lower Back Pain
$60 / 30 mins
$90 / 45 mins
$120 / 60 mins
Healthy Care Massage Package
Walking on back and legs with reflexology (60 mins)
Relaxation Massage Package
Whole body aromatherapy with reflexology. (90 mins)
Healthy Care Luxury Massage Package
Four (4) Hands whole body massage with reflexology. (90 mins)
$70
$100
$180
Hot Stone Massage Package
Hot Stone whole body aromatherapy with reflexology. (90 mins)
$130
Health Insurance Rebate Welcome
Gift Voucher Available
L RR L
(1) Please Circle The Area of Discomfort/Pain/Injury (4) Please Tick The Symptoms/Conditions
Chronic Pain
Sleep Disorders
(2) Are you currently taking any medication?
Other
(3) Are you allergic to anything?
1. The personal information I have provided on this form relates to me and is correct.. 2.. I acknowledge the detail contained on this form, will be forwarded to the insurance company and other government
department under the request.
Headaches
Cold/Flu/Fever
Diabetes
High Blood Pressure
Heart Ailments
Kidney Ailments
Cancer
Infectious Conditions
Herpes
Shingles
Eczema
Psoriasis
Skin Disorders
Phlebitis
Varicose Veins
Joint Replacements
Blood Clots
Osteoporosis
T.M.J Syndrome
Neck/Spine Injury
Loss of Balance
Numbness
Fatigue
Depression
Nervousness
Dizziness
Allergies
Arthritis
Epilepsy
Insomnia
Pregnancy
P.M.S Syndrome
1. GENERAL INFORMATION
Surname
Gender M F Age Insurance Membership No.
Address
Suburb Post Code State
Physically Related Job Duty/Occupation
2. BODY CONDITION
SIGNATURE: DATE:
Given Name
Mobil PhoneEmail
HEALTHY CARE MASSAGE CENTRE
HEALTH INSURANCE REBATE CUSTOMER INFORMATION
OFFICEUSEONLY
发票号码 日期 治疗项目 治疗师
Invoice No. Date Treatment Practitioner
CONFIDENTIAL
Customer Reference No.
Voucher No.
Name
Amount
Issue by
Issue Date
Voucher No.
Issue by:
Issue date:
MASSAGE CENTRE
P: 02 4951 4321Add: Shop 15, Stockland SC Wallsend, 24 Kokera St, Wallsend, NSW 2287
0001340
VIP Card
Gift Voucher
Price List
$5 off Voucher
Envelope
Customer Information Form

3. 3
MEN-TEI RAMEN
Men-Tei Ramen is a dedicated Japanese ramen shop in Glenferrie, VIC. I was commissioned to design the entire Visual Identity for the owner. The
concept is based on Japanese Calligraphy and traditional Japanese stamp as a little red pavilion which reflect to the direct translation of Men-Tei (noodle
pavilion).
257 Glenferrie Road
Malvern VIC 3144
T: 03 9509 1238
Mon ~ Sat
11am ~ 9pm
Sun
5pm ~ 9pm
SU
SHINigiri Sushi A La Carte (2 pcs / Serve)
Supreme
Samon Tuna King Fish Ebi Tobiko Inari Tamago $4.20
Premium
Samon Toro Salmon Mango Grill Salmon Scollop Unagi $5.80
Assorted Sushi
1.Small (6 pcs) 2.Midium (10 pcs) 3.Large (18 pcs)
$11.80 $19.80 $32.80
Sushi & Sashimi Combination
7.Small (12 pcs) 8.Large (21 pcs)
$19.80 $33.50
Assorted Sashimi
4.Small (9 pcs) 5.Midium (14 pcs) 6.Large (24 pcs)
$12.80 $18.50 $33.50
9.Salmon Toro Sashimi (9 pcs) $15.80
10.Hamachi Sashimi (9 pcs) $13.00
King Fish Sashimi With Honey Lemon Soy
Maki Japanese Nori Roll
11.California Roll (8 pcs) $12.80
Fresh Salmon, Avocado and Cucumber Nori Roll
12.Futomaki (8 pcs) $8.80
Fresh Vegetable and Egg Omelett Nori Roll
13.Sake Ebi Maki (6 pcs) $9.80
Prawn and Avocado Nori Roll Covered with Salmon Slice
14.Special Unagi Maki (6 pcs) $12.80
Grill Eel and Crab Salad Nori Roll
15.Kappa Maki (12 pcs) $7.80
Small Cucumber Nori Roll
16.Tuna Maki (6 pcs) $5.50
17.Salmon Maki (6 pcs) $4.80
18.Soft Shell Crab Maki (6 pcs) $9.80
257 Glenferrie Road
Malvern VIC 3144
T: 03 9509 1238
Miso Ramen $11.50
Soy bean paste soup served with pork, egg and vegetables
Yasai Ramen / Udon $10.50
Assortment of vegetables served with Ramen or Udon noodle soup
Tempura Udon $12.00
Tempura prawns and vegetables served with udon noodles soup
Nabeyaki Udon $9.80
Tempura prawn, crabmeat, vegetables and pork in udon noodles soup
Tan-tan Mei $11.50
Stir-fried diced pork and soft poach egg on top of sesame paste base
broth with Ramen noodle and Japanese chilli oil.
Yakisoba $9.50
Stir-fried egg noodles with beef and vegetables
Seafood Yaki Udon $13.80
Stir-fried Udon noodle with seafood and vegetable
MAIN COURSE
メインコース
Teriyaki Salmon $22.00
Grilled salmon with teriyaki sauce and served with vegetablevegetable
Teriyaki Chicken $18.80
Grilled chicken with teriyaki sauce and served with vegetable
Teriyaki Beef $18.80
Beef slices with teriyaki sauce and served with vegetable
Tatsuta Age $16.80
Deep fried garlic and ginger marinated chicken served with salad
Tofu Steak $15.80
Tofu cooked in teriyaky sauce with mushroom & onion on hot plate
Tonkatsu $18.00
Fried crumbed pork/chicken with Japanese BBQ sauce and side salad
Tempura $18.00
Deep fried prawns, fish and vegetable in light batter
Wafu Steak $24.00
Beef eye fillet in homemade Wafu sauce with vegetable on hot plate
Seafood Teppanyaki $26.00
Seafood cooked in garlic butter with vegetable served on hot plate
BENTO
弁当
Men-Tei Bento $14.50
Tempura Prawn and Vegetable, Teriyaki Chicken, Seafood Spring Roll,
Salad and Rice
Deluxe Bento $18.00
Tempura Prawn and Vegetable, Deep Fried Crumb Pork Fillet, Gyoza,
Sushi, Salad and Rice
Vegetarian Bento $14.50
Tempura Vegetable, Yasai Croquette, Agedashi Tofu, Stir Fry Vegetable,
Salad and Rice
DESSERT
デザート
Green Tea Ice Cream $4.90
Homemade Japanese green tea ice cream with sweet red bean paste
Black Sesame Ice Crea $4.50
Homemade Japanese black sesame ice cream
Maru Mochi $2.90
Japanese rice cake with green tea, sesame and red bean filling
Trading Hours 取引時間
Mon-Thu 11am - 9:30pm
Fri, Sat 11am - 10pm
Sun Close Sushi
MenuT/A Menu
Business
Card

4. 4
AUSTRALIA-CHINA BUSINESSWEEK AWARDS
Designed Australia-China BusinessWeek Awards logo, letter head and invitation which will be launch in Sydney later 2015. As a in-house designer at the
Awards Organizer I was been assigned to design the logo for this inaugural events.
AUSTRALIA-CHINA
BUSINESSWEEK
AWARDS
澳中商务周商业卓越奖
PO Box 878 South Yarra 3141 T：03 8689 9898 E：Awards@ABF.Events
AUSTRALIA-CHINA
BUSINESSWEEK
AWARDS
澳中商务周商业卓越奖
We have great pleasure in inviting you to attend the inaugural
Australia-China BusinessWeek Awards 2015 Gala Dinner with
Australia Business Forum and guesses at Shangri-La Hotel
Sydney on 21 October 2015
Address
176 Cumberland Street,
Sydney NSW 2000
RSVP
Qin Hang
qin.hang@abf.events
INVITATION
PROUNDLY
SUPPORT BY

5. 5
FIVE:AM MARKET RESEARCH BRIEF
This document is a university assignment I was done when I was in Monash University.
five:am
Market Research Brief
September 2014
25097296 11577932 25370197
Tin Kau Chan Izabella Jelonek Hongsheng Zhang
Word Count：925
1Page
Market Research Brief
Introductory Comment
Background Information
Purpose
In order to pursue a healthy lifestyle, David Prior has been waking up at five am every
morning, for decades, to savor the five am stillness by enjoying surfing, yoga, and eating
organic yoghurt. In 2009 Prior founded his own yoghurt brand called ‘five:am’ with the
ambition to share his philosophy with the rest of Australians (about five:am, n.d.). Over
the last five years, five:am has grown to become an established and successful brand. In
addition, it has been recognized as ‘great tasting’ having received many awards such as
the gold medal at the Dairy Industry Association of Australia Awards. (about five:am, n.d.).
In Australia, consumer emphasis on ‘healthiness’ continue and often drive consumer
behaviour and product choice, particularly within the dairy industry (Lin, as cited in
IBISWorld Industry Report, 2014). Yoghurt, as a convenient and healthy snack has also
been subject to this trend and has shown considerable growth within the almost stagnant
dairy industry over the past two decades (Dairy Australia, 2014; IBISWorld Industry
Report, 2014). The yoghurt industry is growing and forecast to generate $542 million in
revenue (for the year of 2013) with an expected growth of 3% per annum (IBISWorld,
2014). The yoghurt category represents 14% of the overall butter and dairy industry worth
close to $4 billion (IBISWorld Industry Report, 2014).
Five:am is one of the brands that has been capitalizing on this growth and has become
one of the brands with solid presence on Australian supermarket shelves. Similarly to
five:am however, the other yoghurt brands entering this market, also focus on inspiring
the health-conscious consumers of today, both current and potential. As an example,
American brand Chobani, specializing in natural Greek yoghurt, has recently exploded
in the Australian market and has became the second best-selling yoghurt in Woolworths
(Watson, 2014). The yoghurt industry in Australia is facing increasingly high competition
domestically and internationally.
With an established product range and wide distribution, it is the promotional campaign
that is seen as the key driver behind five:am’s sales. Hence, the overall aim of this
research is to provide market information and feedback regarding five:am’s promotional
effort, that of its competitors and the corresponding consumer reactions. Consumer
insights will enable five:am to position its products in this crowded and increasingly
competitive market to reduce the uncertainty of current promotional strategy and
maximize the achievement of overall business results of this young yoghurt brand.
Given five:am’s vision and business objectives and the current competitive environment,
the purpose of this research is to enable five:am to clearly differentiate itself from its
competitors. To achieve differentiation five:am must also gain an intimate understanding
3Page
Market Research Brief
The research is set to be performed in Sydney, Melbourne, and Brisbane with target
audiences including those who are regular yoghurt consumers and purchase the product
from major Australian supermarkets (Coles, Woolworth, IGA). The research is required to
cover both five:am’s customers and other yoghurt brands’ customers in order to gain a
comprehensive understanding of buyer behaviour of all consumers purchasing yoghurt.
1 x written report – full report
1 x abbreviated report with summary recommendations
1 x presentation (PPT) to the marketing and management team
Target Market
Reporting Requirements
Timing
Budget
Existing research or other information
Contact Details
Final report and presentation along with research findings and recommendations need to
be submitted and delivered before December 1st 2014 in order for five:am to prepare and
adjust the 2015 strategic marketing plan.
The allocated budget for this research project is AU$300,000.
Internal sales data and current marketing plans will be provided upon request to the
successful agency.
For further information, please direct your questions to:
Izabella Jelonek
Marketing Manager
P: (03) 8888 8888
E: Izabella.Jelonek@fiveam.com.au

6. 6
VOSE PROSPECTUS
VOSE is a company that created for the purpose of an assignment. The core business of this company is virtual fitting room based on 3D CAD scan
technology. Therefore the document is prepared with 3D objects elements to matching the core business.
Invest The Face of Future Fashion Retail
14
• Long Term
- Install VOSE 3D Scanning Booth in all
Australia capital cities’ major shopping centre
in4 years.
- Implement VOSE tagging system in all major
online clothing retailers in 5 year.
- Implement VOSE tagging system to 60% of
B&M retailers in 2 year.
- Enter Europe, Asian, and North America
Market in 8 years.
Communication Objective
The marketing communication should focus on
two aspects; one is consumer communication
and the other is industry communication.
Consumer communication is traditional
B2C campaign to promote the product in
order to achieve a wide base of awareness,
curiosity and ultimately leads to 3D scanning/
downloading of the product. The industry
communication is based on B2B channel, to
achieve installation and implementation of the
product into clothing retail store both online
and B&M.
3.5 Implementation
Implementation Strategy
The B2C market implementation will take place
in two phases at introductory stage; the key
concept is to launch the product in younger
generation and let younger people act as an
opinion leader/market maven to introduce the
product to the older generation.
B2B side of the implementation will be taking
place in several stages as well. The concept is
to start with Australian local leading clothing
manufacturer/retailer, such as Sports Girl, Cue
and Country Road. Ideally operate both online
and B&M We will provide our service with a
discount price in order to getting access to the
market. With the B2C customer base growth,
we could use the customer base as bargaining
power to negotiate with other industry giants,
where we introducing our full price services
and occupy the market.
Performance Monitor and Control
Product Performance
Product performance will be monitored by
an in house engineer and be report daily to
product manager and partner retailer liaison
during crucial times. After stabilization, the
report will be less frequent and will be set
by the partner retailer and VOSE account
manager to incorporate their needs.
Communication Performance
The communication effectiveness will be
measured by Marketing Research Company
on yearly basis or by demand. The awareness,
advertising elasticity and product influence will
be measured via a focus group, surveys and
other marketing research tools.
Marketing Expenses
Item Estimate Budget (AUD)
Website Design & Maintenance
Database Design & Maintenance
Social Media
PR (Launching Party in Melbourne and Sydney)
3D Scanning Booth
Booth Location Rent
Partner Retailer Communication
Government Expense
$20,000
$50,000
$15,000
$80,000
$15,000/Booth
$13,500/Month/Location
$5,000
$10,000
Employment $130,000/Year
15Invest The Face of Future Fashion Retail
3.6 Action plan
Six month before
launching
Time Frame B2C B2B Communication Mix
Start publicity in social media,
and technology websites (e.g.
Engage, Gizmodo)
Announce the first installation
in Melbourne CBD Emporium
Shopping Centre
Install first two 3D Scanning
Booths in Melbourne
Emporium Shopping Centre
with exclusive launching party
with celebrity, teen idol, and
partner retailer VIPs.
Booth Open to general public
via online booking system
through VOSE website
Launch two more 3D
Scanning Booths in Sydney
CBD Westfield Shopping
Centre
Start to cover major
metropolitan shopping centre
in Melbourne and Sydney
Prepare database and
redesign retailer’s online
store
Retailer announce
partnership
Restock all B&M tag, New
online store launching
Closely monitor the
performance of the product,
daily evaluation report to
company director and
partner retailer liaison.
Monitor product
performance, and report to
partner retailer weekly
Pitch idea to other potential
retailers
Social Media, Publicity
Social Media, PR,
Publicity, Partner
Retailer’s Advertising
Social Media, PR,
Publicity, Partner
Retailer’s Advertising
Publicity, Social Media,
Partner Retailer’s
Advertising
Social Media, PR,
Partner Retailer’s
Advertising
Social Media, Direct
Selling (B2B)
One month
before launching
Launching
One week after
launching
Two weeks after
launching
Two month after
launching
Install 3D Scanning Booth to
Brisbane, Adelaide and Perth
First seasonal report
finalized and sent to partner
retailer’s management
Social Media, Local
Newspaper, Partner
Retailer’s Advertising
Six month after
launching
Install 3D Scanning Booth to
Darwin, Canberra, Geelong,
Newcastle etc.
Second batch of retailer store
launching
Seasonal report distribute to
subscribe retailer /
manufacturer
Social Media, Local
Newspaper, Partner
Retailer’s Advertising
Twelve month after
launching
16
4FInAnCIAL
pLAnnIng
4.1 Funding requirements
To date, owner equity invested is $100,000. We are currently seeking additional funds for the
next 3 years to purchase the scanner, open up 3 booths, software development, mobile app
management and marketing and advertising expenses. The capital sought is $1.4 million, in return
for an owner equity position to be determined at the time of negotiations.
Venture Capitalist Ownership
To amount the part of the business which belongs to the venture capitalist after having invested
in our firm, we have to divide the total value of the company by the invested venture capital. To
compute the firm’s value, we use the Discounted Cash-Flow method (DCF).
Growth rate of CF year 5 + 6 = 30%
Growth rate of CF year 7 - 10 = 10%
Growth rate of CF year 11 – infinity = 5%
Risk free rate of return = 5%
Risk premium = 15%
Risk adjusted rate of return = 5% + 15% = 20%
Venture capitalist’s ownership = Venture Capital invested / Value of the company
= 1,400,000 / 7,360,672
= 19.02%
Owner’s Equity = 100,000 / 7,360,672
= 1.36%
This means that about 20% of the company belongs to the Venture Capitalists and 1.5% belong
to the owners. The venture capitalist will be allocated as part of the management whereby they
have positions as directors where they will act in an advisory and guidance role and will be paid a
monthly board of director’s fee.
17Invest The Face of Future Fashion Retail
4.2 Key Financial ratios
Gross and Operating Margins
Gross Margins 2.41% 49.99% 53.64%
Operating Margins -23.35% 29.11% 37.82%
Year 2 Year 3 Year 4
Profit Potential and Durability
-500,000 -400,000 -300,000 -200,000 -100,000 0 100,000 200,000 300,000 400,000
Year 0
Year 1
Year 2
Year 3
Year 4
Figure 4 Yearly Profit
VOSE is expected to have positive net income by mid-year 3 and is expected to grow rapidly
within the following years. VOSE has the potential to enduring standalone business, supported by
a diversified revenue stream (from retailers, designers and in the future custom made clothing),
with the opportunity to expand into other sub-segments of fashion and retail.
Break Even Analysis
Fixed cost 127,000 75,000 75,000 127,000
Year 0 Year 1 Year 2 Year 3
127,000
Fixed cost per unit 1.86 1.10 0.52 0.64 0.47
Variable cost 350,000 320,000 410,000 415,000 535,000
Variable cost per unit 5.14 4.71 2.89 2.08 1.96
Selling price per unit 8 8 8 8 8
Year 4
Months to break even: 12 months
Months to reach positive cash flow: 34 months

7. 7
OXFAM KARMA CLEANSE PPT
This is a presentation slide design for Oxfam Monash Innovator Program’s presentation. The design needs to fit into Oxfam’s existing branding guideline
but altered to fit the needs.
MONASH OXFAM INNOVATOR
oxfam Karma cleanse
DECEMBER 2014 DECEMBER 2014
TARGET AUDIENCE
Liz
28 y.o
Finance Sector
Travels, Yogi, Instagrammer
DECEMBER 2014
welcome bag
ESSENTIAL
VALUE
PREMIUM OXFAM
$31.00
$51.00
$81.00 UNWRAPPED
DECEMBER 2014
CHALLENGEwelcome bag ZINE
Oxfam retail
fair
COST
DECEMBER 2014
CHALLENGE
welcome bag
ZINE
MARKETING/PROMOTION
HUMAN RESOURCE
ADMINISTRATION
$1,000 Upfront Set Up
$2,000 Tote Bag Design and Initial Production
$2,000 Initial Design, Seeking Sponsorship for Print
Through Oxfam Social Media and Instore
Existing Oxfam Staff and Volunteers
Using Existing Oxfam Admin Resource
oxfam Karma cleanse
your new year guide to a better
2015

8. 8
PHOTOGRAPHY

9. 0430 811 980
@ jonathanhzhang@gmail.com