In September 1982, Extra Strength analgesic and sedative capsules loaded with cyanide killed 7 people in Chicago, leading to a product recall by the manufacturer Revlon Consumer Products (RC). The crisis snowballed as news of the poisonings spread widely. RC's market share dropped from 37% to 7% as public trust plummeted. RC responded by prioritizing public safety, withdrawing products, ceasing capsule production, and working closely with authorities. The company learned that anticipating and preparing for crises is essential through stakeholder relationships and transparency.