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WCA kills the FBX-Star: Out-Retargeting your Competition. #AFBMC

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Vortrag von Steffen Jecke und Christoph Assmann auf der AllFacebook Marketing Conference 2015 in München.

Mehr Informationen:
http://conference.allfacebook.de/

Published in: Marketing
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WCA kills the FBX-Star: Out-Retargeting your Competition. #AFBMC

  1. 1. › ›
  2. 2. › › › 0% 5% 10% 15% 20% 25% 30% uCTR
  3. 3. › › › 0,00 € 5,00 € 10,00 € 15,00 € 20,00 € 25,00 € 30,00 € CPA
  4. 4. › › › › 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 0 2 4 6 8 10 12 14 16 18 20 ROI CVR
  5. 5. › › › 0% 5% 10% 15% 20% 25% 30% WCA- Nutzer / Website- Nutzer
  6. 6. › 𝐶𝑉𝑅 = 𝐴𝑢𝑠𝑔𝑎𝑛𝑔𝑠𝑤𝑒𝑟𝑡 𝐶𝑉𝑅 + 𝑊𝐶𝐴 𝑁𝑢𝑡𝑧𝑒𝑟𝑎𝑛𝑡𝑒𝑖𝑙 ∗ 1 − 𝑢𝑛𝑏𝑒𝑒𝑖𝑛𝑓𝑙𝑢𝑠𝑠𝑡𝑒𝑟 𝑁𝑢𝑡𝑧𝑒𝑟𝑎𝑛𝑡𝑒𝑖𝑙 ∗ 𝑊𝐶𝐴 𝐶𝑉𝑅 › 𝐶𝑉𝑅 = 4% + 17,85% ∗ 1 − 0,2 ∗ 10,57% = 5,51%
  7. 7. › › 0% 50% 100% 150% 200% 250% 300% 0% 50% 100% 150% 200% 250% 300% Differenz Differenz CTR Impressionen
  8. 8. › › 0% 50% 100% 150% 200% 250% 300% -100% -50% 0% 50% 100% 150% 200% 250% 300% Differenz Differenz CPC Klicks
  9. 9. › › 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% 200% -100% -50% 0% 50% 100% 150% 200% Differenz Differenz CPA Conversions
  10. 10. › › 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Differenz Differenz ROI CVR
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  13. 13.
  14. 14. Sixt hat den Schlüssel zu Ihrem Wunschfahrzeug.

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