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Jog for the Journey Results
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- 2. Jog for theJourney Summary Event Details • Who: European Children Adoption Services • What: 5k walk/run fundraiser • When: October 13th, 2012, Registration at 9 am, 5k at 10 am • Where: Lake Harriet, Minneapolis, MN • Why: Unite more orphan children with Minnesota families through our adoption programs • Organized by: Elizabeth Bandy, Director of Marketing
- 3. Jog for theJourney Budget Money Raised $9,774.39 Expenses - $2,615.47 Net Profit $7,158.92 Return on Investment (ROI) Revenue $7,158.92 = 274% ROI Expenses $2,615.47
- 4. Jog for theJourney Sponsor Platinum Sponsor: Larabar • Donated $3,000 • 250 Larabars
- 5. Jog for theJourney Food Donors Dunn Bros Freight House: coffee, hot water, bagels, cream cheese Stangl and Dahlin family: fruit (apples and bananas)
- 6. Jog for theJourney Giveaway Two 3 hr Two Nickelodeon Snowtubing tix Universe tix to Wild Mountain Two Comedy Two Heart of The Beast Sportz tickets Puppet Theater tickets Plus poster and t-shirt Mall Of America Two Moose Mountain coupon book Adventure Golf tix
- 7. Jog for theJourney Giveaway Ordered discounted race t-shirts from Underground Printing ($10 per adult shirt and $9 per youth)
- 8. Jog for theJourney Marketing 250 Flyers printed and distributed 18 Social media posts 8 email blasts 1 mailing
- 9. Jog for theJourney S oci al Medi a P osts 250 235 Chart displays 220 209 208 ‘Reach’ on 200 193 Facebook, whi 181 188 173 165 ch refers to 157 157 the number 150 130 132 129 of new or ‘unique’ 95 99 Facebook 100 users that viewed each 50 post. 16 0 Status Updates Cat… 9/28 6/13 7/13 7/17 8/27 9/7 9/17 9/21 9/25 9/30 10/1 10/3 10/9 10/11 10/12 10/15 10/18 Photos
- 10. Jog for theJourney Survey Results We sent an email to our Jog for the Journey participants on 10/18 and again on 10/25. We received responses from 22 of the 102 participants. Their responses are charted in the following slides.
- 11. Jog for theJourney Survey Results How did you hear about Jog for the Journey? Other 42.90% Flyers 9.50% Word of Mouth 42.90% ECAS Social Media 9.50% ECAS Website 9.50%
- 12. Jog for theJourney Survey Results Overall, how would you rate Jog for the Journey? Not so great. 0% It was okay. 27.30% 72.70% Loved it!
- 13. Jog for theJourney Survey Results What did you like about it? Food, Friends, and Fun It was a wonderful experience! I loved the location, the delicious refreshments, and the overall positive vibe of the event! The t-shirt design was cute, and I'm glad it went to support such a great cause. Seeing friends and being outside Fun family event supporting an excellent cause Casual and low key Sense of community, active, great to connect Liked that it was casual and that my friends were there.
- 14. Jog for theJourney Survey Results What did you like about it? Casual - meet up with friends - Lake Harriet location Relaxed - not so official! I thought it was very well organized. A nice small race Good cause, good people, nice environment. The comradery it created regarding adoption. Great cause, friendly people :-) The cause of the event, great location, coffee & granola bars, and the people!
- 15. Jog for theJourney Survey Results What did you like about it? I liked the matching shirts so people knew who we were and what we were doing. I liked the raffle for prizes. It was well organized and put on by a great group of people :). great location! Getting together for a great cause It was such a treat to have bagels and coffee etc. there for us!
- 16. Jog for theJourney Survey Results What could we do better? More prizes You did a wonderful job Add simple time tracking - fun for kids to see how they did Music would be fun No water station(s) along the route I think it was all very great! Get more people out there! I can't think of anything to improve this event; it was spectacular.
- 17. Jog for theJourney Survey Results What could we do better? I don't think you have control of the weather. Nothing. I wish I could have seen more of the people responsible for such a great organization! Mark the 5k finish line. The walking path around the lake is only 2.7 miles It wasn't actually a 5k. It was a bit short and I wanted to run a full 5k. I had my mileage tracker so I just kept running until the full distance but it would have been nice to have it measured out correctly. I think it went well. SUNSHINE!
- 18. Jog for theJourney Survey Results What could we do better? Maybe other activities to do before or after to keep people involved and maybe even attract some outside visitors walking by. Get it off to a quicker start. We waited for a bit before running. Maybe make the end of the race a litte more obvious. Previous races around that lake take a little bit of a different route at the end to complete an entire 5k, so it was a bit confusing where the race actually ended. Didn't see a 'Finish' sign or anything. publicity More adult oriented options for prizes? Maybe other activities to do before or after to keep people involved and maybe even attract some outside visitors walking by.
- 19. Jog for theJourney Survey Results Would you join us again next year? Maybe 18.20% 0% No 81.80% Yes
- 20. Jog for theJourney Survey Results Anything else you’d like to share so we can do better? It was wonderful and I'm looking forward to this annual event! Nopr I think if you continue the efforts this 5K will grow in size and support. Really fun! I think the new web site looks perfect and is a great, simple representation of what people are looking for when hoping to adopt. Great job!
- 21. Jog for theJourney Registration Out of those who registered: 4% Paid & Attended 20% Paid & Did Not 76% Attend Did Not Attend or Pay
- 22. Jog for theJourney Attendance Out of those who attended: 20% Adults 80% Youth
- 23. Jog for theJourney Attendance Out of those who attended: 35% Male 65% Female
- 24. Attendance Out of the103 people who attended: 12% 7% 22% 59% Adult Female Adult Male Youth Female Youth Male
- 25. Analysis What we didwell: • Obtained top level sponsorship (covered all expenses) • Obtained six donated prizes • Obtained donated food • Organized well • Discounted t-shirts with good design • Sense of community • Great cause • Casual environment and great location • Friendly staff and great atmosphere
- 26. Analysis What we willwork on: • Clearly mark ‘Start’ and ‘Finish’ lines • Get more sponsors • More publicity • Announce incentives earlier • More activities before and after race • Quicker start • More prizes and themed more toward adults • Louder music • Time the race