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Fast Facts

     `
                Joanna Keel
                16789 Chandler Rd Apt 2133                                                                    98.5%
                East Lansing, Michigan 48823                                                                 Occupied during
                                                                                                                2010-2011
                  keel.joanna@gmail.com                                                                       leasing season
                       (248) 346 - 2869

                                                                                                               1,774
                                                                                                             Number of fans
                                                                                                             and counting of

         EDUCATION                                          WHAT I DO NOW                                      our brand



     Organizational Communication                              Area Marketing Director
         Bachelors of Science
                                                                                                                   #1
                                                             Pierce Education Properties                       Off campus
      Western Michigan University
                                                                East Lansing, Michigan                        Housing and
               May 2007                                                                                        Apartment
                                                       Responsible for marketing, sales, advertising,
            GO BRONCOS!                                                                                      Complex Voted
                                                     promotions, public relations and special events for        by MSU
                                                           3,500 bed student housing portfolio.             Students in 2011




                                                                                                               3,516
   WHAT I’VE LEARNED                                                WHAT I KNOW                              Number of beds
                                                                                                               managed

 • Listen, Listen, Listen                                        • Brand Development & Management
 • Show up early for everything                                  • Strategic Planning
 • Ask questions                                                 • Social Marketing                                2x
                                                                 • Media Relations                             Yearly focus
 • Start the conversation about your brand                                                                        groups
 • Deliver measurable solutions                                  • Event Marketing                            facilitated to
 • Lead and coach your team to success                           • Customer Loyalty & Retention                   better
 • Build long-lasting business relationships and                 • Marketing Communications                  understand our
                                                                 • Issues Management                          client’s needs
 loyalty within your market and business                                                                        and wants
 community                                                       • Crisis Communication
 • Push yourself and inspire your team to achieve                • Market Research
 the best possible results in everything you do                  • Promotions
 • Take on new skills and responsibilities that keep             • Advertising                                   55+
 you engaged                                                     • Campus Relations                          Sales members
                                                                 • Community Relations                       to train, coach
 • Find the positive in every situation. There is                                                             and develop
 always at least one                                             • Government Relations/Public Affairs
 • Sometimes there’s going to be a late night

                                                                                                                $15K
                                                                                                              And counting
                                                                                                              collected for
                                                                                                            charitable events

                   WHO I KNOW                                                   REACH ME
Larry Viles                                                Ryan Shaul                                           2:00
Regional Executive Director                         Executive Director                                           Minutes.
Chandler Crossings                                 Chandler Crossings                                        Average time to
Lviles@piercepm.com                            Rshaul@piercepm.com                                           convert a sales
                                                                                                              call into a lead
(517) 712 - 0277                                     (248) 961 - 5016


  TAGS:           Social Media   Advertising    Marketing      Sales       Public Relations    Branding    Finding Customers
                                                 Director      Manag

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Joanna.keel.resume.2012

  • 1. Fast Facts ` Joanna Keel 16789 Chandler Rd Apt 2133 98.5% East Lansing, Michigan 48823 Occupied during 2010-2011 keel.joanna@gmail.com leasing season (248) 346 - 2869 1,774 Number of fans and counting of EDUCATION WHAT I DO NOW our brand Organizational Communication Area Marketing Director Bachelors of Science #1 Pierce Education Properties Off campus Western Michigan University East Lansing, Michigan Housing and May 2007 Apartment Responsible for marketing, sales, advertising, GO BRONCOS! Complex Voted promotions, public relations and special events for by MSU 3,500 bed student housing portfolio. Students in 2011 3,516 WHAT I’VE LEARNED WHAT I KNOW Number of beds managed • Listen, Listen, Listen • Brand Development & Management • Show up early for everything • Strategic Planning • Ask questions • Social Marketing 2x • Media Relations Yearly focus • Start the conversation about your brand groups • Deliver measurable solutions • Event Marketing facilitated to • Lead and coach your team to success • Customer Loyalty & Retention better • Build long-lasting business relationships and • Marketing Communications understand our • Issues Management client’s needs loyalty within your market and business and wants community • Crisis Communication • Push yourself and inspire your team to achieve • Market Research the best possible results in everything you do • Promotions • Take on new skills and responsibilities that keep • Advertising 55+ you engaged • Campus Relations Sales members • Community Relations to train, coach • Find the positive in every situation. There is and develop always at least one • Government Relations/Public Affairs • Sometimes there’s going to be a late night $15K And counting collected for charitable events WHO I KNOW REACH ME Larry Viles Ryan Shaul 2:00 Regional Executive Director Executive Director Minutes. Chandler Crossings Chandler Crossings Average time to Lviles@piercepm.com Rshaul@piercepm.com convert a sales call into a lead (517) 712 - 0277 (248) 961 - 5016 TAGS: Social Media Advertising Marketing Sales Public Relations Branding Finding Customers Director Manag