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NominationForm
Peak Performer Eligibility Requirements
All IGT employees worldwide are eligible for the Peak Performers program
Recipient must be an active full-time or part-time employee (not terminated, not a consultant, not
temporary) at the time of the nomination and at the time of the Peak Performers recognition event
Must have at least one year of continuous service with IGT at the time of the nomination
CEO and her direct reports are excluded
Approximately 50 employees will be honored with this prestigious award
Peak Performance recognizes and celebrates IGT’s highest performing individuals - the “Best of the Best” -
and inspires the Peak Performer in all of us. These individuals are role models for others and set the pace
for what is possible at IGT.
Peak Performance is measured by three aspects of an individual’s performance overthe past year:
What the employee accomplished as it relates to his/her stated performance goals
How well the employee demonstrated IGT’s 5 Principle-Based Competencies in the performance of
his/her work
How the employee assisted others in accomplishing the goals of the Company
Please complete all sections with detail, clarity and examples. Final nominations must be submitted online
by Vice Presidents. If you have questions about completing your nomination form, please email
Peak.Performers@IGT.com.
Name of employee being nominated (nominee): James J. Bridgeford
Title of nominee: Manager, Field Services Michigan, Ohio
Location of nominee: Southfield, Michigan
Name & title of nominee’s immediate supervisor: Cody D. Hunt, Regional Manager, Field Services
Name of executive submitting nomination: Leo Haasbroek
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What did the employee accomplish as it relates to his/her stated performance goals?
Please describe the specific task(s), project(s), event(s) and relevant details about the circumstances
under which the employee has accomplished their goals:
Jim manages our Field Service operations in Detroit, Michigan Native America and Ohio. He met
every fiscal, operational and customer satisfaction goal we set for FY12. He managed area operations
with an OPEX budget 3% lower than FY11. He reduced year over year inventory levels by 1 percent,
while adding support and parts for the entire Ohio market. In the annual Customer Satisfaction
Survey, and two national pop-up surveys, Jim’s team received consistently high marks for service,
responsiveness and professionalism.
Through FY11 and FY12 Jim provided the on site/in market support for our sb installation at Motor
City. No matter what challenges we encountered, Jim took them in stride and helped IGT and Motor
City work through them. There were myriad issues with regulations, infrastructure, operating
systems, G2G and G2S communication. Jim worked tirelessly with the regulators and management
teams there to address them and ultimately deliver our product to a satisfied customer.
Jim has arguably been the most instrumental person in our success in the Ohio market. He has
developed customer relationships, scrubbed sales orders to increase accuracy and reduce rework, put
a staffing and support model in place, and led the installation of over 3400 IGT units and the go-live
preparations for three casinos and one racino. The latter with different regulatory and central system
requirements. He has also laid the foundation for our success with the next 7 properties that will
likely open in the next 2 fiscal years. All this effort and success occurred in a market that was not
even in the FY12 Plan.
How did the employee demonstrate IGT’s 5 Principle-Based Competencies in the daily performance
of his/her work?
Please describe the specific behaviors and conduct through which the employee has modeled the
following competencies:
1. Delivers Exceptional Customer Service
2. Demonstrates Accountability and Integrity
3. Develops Successful Relationships
4. Embraces and Manages Change
5. Demonstrates Business Savvy
1. Delivers Exceptional Customer Service
Beginning months ahead of the first scheduled Ohio installations Jim made contact with
customers, formed relationships with the appropriate contacts, established project plans/
capacity models, recruited new personnel, and sought the information we would need to
be successful. Since the inception of Ohio market operations Jim has made himself
available to all customers on a continual basis. As Jim’s manager, I have received 100%
positive feedback, regarding Jim, from our internal and external customers in Ohio and
Michigan.
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The following, came from Ohio Account Manager, Andre Brunette after the first 2 Ohio
properties had opened is reflective of how the customers view Jim:
“I wanted to send you a note letting you know thatJimis doing an outstanding job regarding the
Ohio installs. I spentlast week meeting with both propertiesand they both couldn'tcomplement
Jim enough abouthissupportfortheseinstalls. I also wanted to say thatI personally feel thatJim
is doing a greatjob.
Thankyou!
Andre”
2. Demonstrates Accountability and Integrity
Jim establishes challenging professional and personal goals for himself and his staff and he
takes responsibility for them. He is collaborative in setting targets and stretches his group
to deliver and exceed expectations. He was the first to adopt our new project planning
and tracking tools and accurately reported successes and challenges. This had a major
impact on our ability to improve those tools for global use.
During the Ohio implementation Jim has guided our internal and external customers to
think and act in ways that were beneficial for them and for IGT in the near and long term.
This included the development of customized installation plans, parts stocking/repair
processes, and warranty tracking tools. These have resulted in reduced rework, less free
goods give away and better margin.
3. Develops Successful Relationships
Much of Jim’s success can be attributed to his ability to establish and foster positive,
successful business relationships. During recent visits to Ohio properties I observed people
throughout the properties acknowledging Jim, by name as we walked through. This
included people from the slot department, as well as security, operations, food &
beverage, and even janitorial personnel greeted Jim enthusiastically, and inquired about
how he was doing. This was a strong testimony to Jim’s ability to evangelize our customer
base, and present a positive image of IGT.
Jim also formed early relationships with key Ohio Casino Control Commission, and Ohio
Lottery personnel. This established an early rapport of trust between IGT and the Ohio
regulators, and was a significant factor in the quick and efficient testing and approval of
our products and processes.
4. Embraces and Manages Change
Jim has successfully supported all primary and secondary change initiatives within his span
of control. Among these were the new WAP jackpot verification processes. Jimwas the
first in the nation to adopt the new response and verification processes (in Michigan), and
his technicians have since paid multiple jackpots without incident; contributing to a
significant cost reduction for IGT. Jim also successfully supported major sbX projects at
Motor City in Detroit and Gun Lake Casinos in western Michigan. The Detroit install was
fraught with technical issues on IGT and other vendor product and Jim worked tirelessly to
make the new technology successful.
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5. Demonstrates Business Savvy
Jim regularly demonstrates understanding and proficiency by orchestrating business in a
manner that consistently leads to positive outcomes. One example is his resourceful
compliance to KPIs and MBO’s throughout his area. His metrics for OPEX, inventories,
customer satisfaction, and all other operational efficiencies are at, or well above targets.
All of this has been achieved while increasing staffing levels, supporting an emerging
jurisdiction, and undergoing substantial systems projects, and product initiatives in
Michigan and Ohio.
How did the employee assist others in accomplishing the goals of the Company?
Please describe the specific details around how the employee has supported and collaborated with
others, contributing to their overall success in achieving goals:
Jim has a high level of both intellectual and emotional intelligence. He clearly understands, and
delivers on the many roles within his position at IGT which include managing product, process and
people. He has regularly collaborated with, and supported his customers, peers, and subordinates as
noted above. These efforts contributed significantly to the smooth manner in which operations in the
Ohio market began, and continue to roll out. And, they are also a key factor in the success of the
expanding Michigan market.
His personal efforts and his high-performance team have made Sales, Regulators, Customers and,
ultimately all of IGT, successful. The resulting loyalty from Jim’s customers, peers, and subordinates
has absolutely added to the bottom line of IGT, and continues to do so.
Jim is clearly a peak performer and is deserving of inclusion in this year’s final group of award
recipients.
Describe in the box below the RESULTS of the actions taken by the nominee.
Did the nominee’s actions result in (If yes, double click to check each applicable box and describe
below):
Cost savings? If yes, how much?
Efficiency gains? If yes, how much?
Solving a significant business problem?
Achievement of a top priority or strategic initiative?
Improvement in customer satisfaction?
COST SAVING
OPEX more than $35K under FY12 Plan. Inventory reduction of more than $50K to plan.
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EFFICIENCY GAINS
Led the nation in the new MegaJackpot verification and customer pay processes, which allowed a
reduction of over 3 dozen overhead positions. Spearheaded the use of our game-systeminstallation
planning tools. These have improved our global ability to pre site, estimate, plan, and deliver cross-
functional and complex projects.
TOP PRIORITY INITIATIVE
Ohio market commencement and booking over 3400 sales units. First, non-Nevada server based
system in Detroit, which addressed myriad engineering issues with IGT and WMS product.
CUSTOMER SATISFACTION
Delivered high levels of customer satisfaction on every day service as well as complex undertakings
such as new system installs and multiple new property openings.