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JetBlue Airlines
QUALTRICS RESEARCH SUITE
VOICE OF THE CUSTOMER CASE STUDY
“We strive to be the voice of the customer, not
of the corporation. If customers are asked to
share their opinion and time, we have to turn it
into real insights for the company and real
benefits for the customer—we couldn’t do
that without an innovative partner like
Qualtrics.”
Kyle Groff
Manager - Customer Insights
Salt Lake City, Utah
www.jetblue.com
JetBlue is the largest carrier in Boston and a
leading carrier in Fort Lauderdale/Hollywood,
Los Angeles (Long Beach), New York,
Orlando, and San Juan. It carries more than
30 million customers a year to over 80 cities in
the U.S., Caribbean, and Latin America with
an average of 850 daily flights.
Voice of the customer [VoC] challenges faced by JetBlue:
• Wanted to understand customer satisfaction and turn feedback from 30
million annual travelers into real, impactful changes for the traveler and the
employee
• Required a diverse tool that could help serve many internal customers
including the management and front-line staff of over 80 airports as well as
JetBlue’s executive and customer administration
How JetBlue uses Qualtrics Research Suite to resolve challenges:
• Identify issues affecting the traveler experience through customer feedback
and in-depth customer studies
• Gather customer insights and act on the voice of the customer results
across multiple channels
• Transform data into actionable insight for company, ranging from executives,
to airports, and to front-line crew members
• Link employee goals to steps in the customer journey
Results:
• Empower customer insight team with platform and process that has helped
guide JetBlue to their tenth straight JD Power awards for customer
satisfaction
• Improved traveler experience by turning large volumes of data across many
establishments into actionable feedback
• Continue to uphold industry leading Net Promoter Scores
• Identify action for specific process improvements and employee education
initiatives
©2014 Qualtrics
sophisticated research made simple

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JetBlue-Airlines.Research-Suite1

  • 1. JetBlue Airlines QUALTRICS RESEARCH SUITE VOICE OF THE CUSTOMER CASE STUDY “We strive to be the voice of the customer, not of the corporation. If customers are asked to share their opinion and time, we have to turn it into real insights for the company and real benefits for the customer—we couldn’t do that without an innovative partner like Qualtrics.” Kyle Groff Manager - Customer Insights Salt Lake City, Utah www.jetblue.com JetBlue is the largest carrier in Boston and a leading carrier in Fort Lauderdale/Hollywood, Los Angeles (Long Beach), New York, Orlando, and San Juan. It carries more than 30 million customers a year to over 80 cities in the U.S., Caribbean, and Latin America with an average of 850 daily flights. Voice of the customer [VoC] challenges faced by JetBlue: • Wanted to understand customer satisfaction and turn feedback from 30 million annual travelers into real, impactful changes for the traveler and the employee • Required a diverse tool that could help serve many internal customers including the management and front-line staff of over 80 airports as well as JetBlue’s executive and customer administration How JetBlue uses Qualtrics Research Suite to resolve challenges: • Identify issues affecting the traveler experience through customer feedback and in-depth customer studies • Gather customer insights and act on the voice of the customer results across multiple channels • Transform data into actionable insight for company, ranging from executives, to airports, and to front-line crew members • Link employee goals to steps in the customer journey Results: • Empower customer insight team with platform and process that has helped guide JetBlue to their tenth straight JD Power awards for customer satisfaction • Improved traveler experience by turning large volumes of data across many establishments into actionable feedback • Continue to uphold industry leading Net Promoter Scores • Identify action for specific process improvements and employee education initiatives ©2014 Qualtrics sophisticated research made simple