The document discusses the importance of generic domain names. It notes that generic domains are easily brandable, can save money on advertising, build trust, allow for direct entry, and increase incoming links. It provides examples of companies that have benefited from acquiring generic domains, such as Box.net becoming box.com and Mogulus becoming livestream.com for $100,000. Other examples mentioned include Del.icio.us becoming Delicious.com and x.com becoming Paypal.com. The document concludes by thanking the audience.

1. Jenerik Alanadı’nın Önemi
Hasan Yaşar
3. Domain Etkinliği – 12 Haziran 2014

2. Jenerik Domain
• Kolay markalaştırılabilir
• Reklam harcamalarında kâr
• Güven
• Doğrudan Giriş
• Gelen Linkler

3. Box.net -> box.com

4. Box.net -> box.com

5. Mogulus > livestream.com
100.000$~
http://techcrunch.com/2009/05/18/mogulus-gets-a-killer-domain-for-rebranding-livestreamcom/

6. Mogulus > livestream.com
100.000$~
http://techcrunch.com/2009/05/18/mogulus-gets-a-killer-domain-for-rebranding-livestreamcom/

7. Del.icio.us > Delicious.com

8. Del.icio.us > Delicious.com

9. x.com > Paypal.com

10. x.com > Paypal.com

11. Diğer
• PlayFourSquare.com > FourSquare.com
• GetDropbox.com Dropbox.com
• squareup.com > square.com
• thefacebook.com > facebook.com
• instagr.am > instagram.com
• basecamphq.com > basecamp.com
• Twttr.com > Twitter.com

12. Türkiye
• turgutaydinholding.com > aydin.com
• vefagroup.com > vefa.com
• Birnumaram.com > birnumara.com

13. Teşekkürler
@hasanyasar
hasan@imza.com
www.hasanyasar.com