The document discusses ways that organizations can innovate through connecting to social media and utilizing its affordances. It presents four approaches to innovation - enhancing current processes, deriving better practices from other domains, utilizing underused assets, and creating new practices. The key opportunity discussed is reducing innovation latency by identifying emerging affordances in social media like connectedness, localization, and semantic relationships.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Digital Communication Power Tools: Speakers Notes versionMarilyn Herie
This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off. This file provides the Speakers Notes that accompany the slides.
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
Master of Exhibit Design at La Sapienza University, Introduction and Lesson 1Salvatore Iaconesi
This document discusses natural and ubiquitous interaction, screens, and the next steps of social networking. It focuses on three areas: natural and ubiquitous interaction, screens, and the next steps of social networking. The document also discusses three modalities: technologies, projects, and activation. It provides definitions and examples related to interaction, human-computer interaction, interaction design, user experience, and frameworks like goal-oriented design.
The document discusses how digital technology has revolutionized various industries like education, politics, music, video, and how consumers and marketers have adapted. It provides examples of major companies that have driven changes in these industries through new digital products and services. Finally, the document discusses trends in how digital technology is impacting media consumption and information searching.
The document discusses how technology can create social isolation and neurosis. It provides statistics showing that technology reduces in-person interactions and lowers reliance on spouses for discussions. While technology has benefits like convenience and access to information, overuse can be problematic as it replaces face-to-face social interactions. Different technologies are examined like smartphones, video games, social media, television, and self-serve machines, with both pros and cons discussed for each. The conclusion is that technology overuse and addiction can lead to isolation and mental health issues, so moderation and balance is important.
Technology Creates Social Isolation and Neurosis100139120
This document discusses how technology can create social isolation and neurosis. It provides statistics showing that technology reduces in-person interactions and social relationships. Various technologies are examined, including smartphones, video games, the internet, social networks, television, and self-serve machines. While technology provides benefits like convenience and access to information, overuse and addiction to these technologies can replace real-world social interactions and relationships, leading to isolation, depression, and other mental health issues. Moderation and balance in technology usage is recommended to prevent negative psychological impacts.
The document discusses ways that organizations can innovate through connecting to social media and utilizing its affordances. It presents four approaches to innovation - enhancing current processes, deriving better practices from other domains, utilizing underused assets, and creating new practices. The key opportunity discussed is reducing innovation latency by identifying emerging affordances in social media like connectedness, localization, and semantic relationships.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Digital Communication Power Tools: Speakers Notes versionMarilyn Herie
This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off. This file provides the Speakers Notes that accompany the slides.
This document discusses how companies can use web listening and social media research to monitor sentiment expressed about their brands online. It provides an overview of how to analyze different social media sources, including blogs, forums, reviews and comments across websites, to understand customer sentiment. The goal of web listening is to gain actionable business insights from social media to improve marketing, operations, product development, and reputation management.
Master of Exhibit Design at La Sapienza University, Introduction and Lesson 1Salvatore Iaconesi
This document discusses natural and ubiquitous interaction, screens, and the next steps of social networking. It focuses on three areas: natural and ubiquitous interaction, screens, and the next steps of social networking. The document also discusses three modalities: technologies, projects, and activation. It provides definitions and examples related to interaction, human-computer interaction, interaction design, user experience, and frameworks like goal-oriented design.
The document discusses how digital technology has revolutionized various industries like education, politics, music, video, and how consumers and marketers have adapted. It provides examples of major companies that have driven changes in these industries through new digital products and services. Finally, the document discusses trends in how digital technology is impacting media consumption and information searching.
The document discusses how technology can create social isolation and neurosis. It provides statistics showing that technology reduces in-person interactions and lowers reliance on spouses for discussions. While technology has benefits like convenience and access to information, overuse can be problematic as it replaces face-to-face social interactions. Different technologies are examined like smartphones, video games, social media, television, and self-serve machines, with both pros and cons discussed for each. The conclusion is that technology overuse and addiction can lead to isolation and mental health issues, so moderation and balance is important.
Technology Creates Social Isolation and Neurosis100139120
This document discusses how technology can create social isolation and neurosis. It provides statistics showing that technology reduces in-person interactions and social relationships. Various technologies are examined, including smartphones, video games, the internet, social networks, television, and self-serve machines. While technology provides benefits like convenience and access to information, overuse and addiction to these technologies can replace real-world social interactions and relationships, leading to isolation, depression, and other mental health issues. Moderation and balance in technology usage is recommended to prevent negative psychological impacts.
Social computing tools for collaboration: perceptions of opportunity and riskHazel Hall
This document summarizes a presentation by Dr. Hazel Hall on the perceptions of opportunity and risk regarding social computing tools for collaboration. The presentation focused on establishing the main opportunities and risks of social computing tools as perceived by information and knowledge management professionals. It discussed research conducted on the scale of implementation of these tools in organizations, as well as attitudes toward the tools. Overall, the information and knowledge management community recognized the value of social computing tools but cited the biggest risk as poor implementation management failing to capitalize on opportunities.
The document outlines 7 steps to establishing thought leadership: 1) understand the space, 2) form an opinion and create content, 3) spread the word via website, blogs and social media, 4) spread the word externally through columns, whitepapers, etc, 5) get people together through communities and events, 6) create an activities calendar, and 7) score your thought leadership efforts against competitors. It emphasizes the importance of being a trusted source of expertise to influence purchasing decisions and discusses tools to demonstrate thought leadership over time.
Teigland_Exploring future of value creationssemba2012
This document discusses trends related to social media, networks, and knowledge sharing. It notes that the rate of change outside organizations is often faster than inside, and that human capacity cannot keep up with the growth of information. Social networks and big data are now big businesses. Tracking disease outbreaks and modeling influence through social networks is discussed. The number of virtual worlds and their users is rapidly growing as a platform for collaboration and innovation. Many organizations now encourage social media use internally, recognizing networks of relationships as a source of competitive advantage through open innovation and exploration. The future may involve more user-led development and open models of value creation across organizational boundaries through virtual and immersive environments.
The document discusses how to distill actionable insights from large amounts of social media data. It notes that the volume of social media data requires scalable technology solutions and that human-machine collaboration is needed to process the deluge of information. It also describes how social media research can be used for traditional market research goals as well as communications functions. Finally, it outlines the key stages in the social media research process - from data collection, to data enrichment through analysis and generating insights.
The document discusses maximizing knowledge sharing in businesses through social software and social media. It describes how social networks and online communities can provide benefits to workplaces by increasing knowledge and access to solutions, but may also cause employee distraction and risk of leaking confidential information. While many employees want to use social media at work, companies remain wary of the openness it brings. The presentation aims to explore how goals can be achieved and applications used securely as part of a knowledge sharing strategy that leverages Web 2.0 technologies.
Social Media Buzz for the IIAR 25 01 12Buzz Method
Dominic Pannell founded Buzz Method in 2009 to provide social media monitoring and influencer engagement services. Buzz Method uses tools like LinkedIn, Twitter and proprietary databases to identify influential stakeholders in sectors like IT and track online conversations. However, the document notes that relationships are still primarily built through in-person and phone conversations. It also cautions that social media is better for listening than broadcasting and that not all online metrics fully capture influence.
Dominic Pannell founded Buzz Method in 2009 to provide social media monitoring and influencer engagement services. Buzz Method uses tools like LinkedIn, Twitter and proprietary databases to identify influential stakeholders in sectors like IT and track online conversations. However, the document notes that relationships are still primarily built through in-person and phone conversations. It also cautions that social media is better for listening than broadcasting and that not all online metrics fully capture influence.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
Be prepared to leverage social in the digital era abca cwiaCohn & Wolfe
The document discusses leveraging social media in the digital era. It covers assessing readiness for social media, how to leverage platforms like Weibo in China, and developing a social media strategy. Key points include checking if a company has clear social media goals, budget, and resources before engaging. It also provides tips on content strategy, influencer relations, and measuring social media efforts. The overall message is that social media can increase exposure and help close business, but proper preparation and planning is required.
The document discusses predictions for the communication technology landscape in 2021. It predicts that by 2021, everything will be connected to the internet and portable devices like tablets may surpass computers in popularity. It also predicts that wireless internet access will be widely available and that most media will integrate internet connectivity. Schools may phase out textbooks in favor of e-books which will be accessible on portable devices. Theories like diffusion of innovation and uses and gratifications are discussed in the context of how new technologies are adopted by society.
Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
This was my professional development presentation on "Evaluating & Measuring Online Media Coverage," presented April 12, 2010 to the travel PR and marketing leaders at Canada Media Marketplace in San Francisco, hosted by the Canadian Tourism Commission (Weber Shandwick client)
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
This document discusses how brands can harness social networks to bridge the gap with consumers. It provides examples of both successful and unsuccessful social media campaigns. Specifically, it outlines how brands can use social listening tools like Toluna to gather real-time insights from online communities. Brands can create their own surveys and launch them to Toluna's network of over 4 million members to obtain hundreds of responses within hours. This allows for faster, more agile market research. The document advocates that brands listen to customers, engage in conversations on social media, and give customers a voice in the development of products and marketing strategies.
Soccnx III - The impact of the national culture on the adoption and use of so...LetsConnect
Speakers: Pavel Bogolyubov
The use of social media in organizations implies a paradigm shift in user behavior from a one-way mode to more proactive, collaborative way of working with much more dynamism and openness than before. Our research shows that such shift does not necessarily fit equally well the behavioral traits exhibited in different countries, and such cultural factors as collectivism (propensity to work in well established groups), relationship with power and hierarchy, and so on, can have a significant impact on how well social systems are adopted. I would like to address the Connections community with an overview of the national culture concept and to describe our research findings to date concerning the implementation cases in a variety of countries. I would envisage that it will be of relevance to those engaged in the Connections deployment in different countries directly on in consultancy capacity.
this was a keynote talk given to an audience of media experts from research and industry who were meeting to discuss the opportunities and challenges to the UK media sector related to the 2021 OFCOM report on the subject. It is a mix of perspectives based on two of my current roles - firstly as Reader in Innovation and MMU School of Digital Art and secondly as Head of Applied Research in Audience Experience.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
- The document discusses the evolving landscape of communication and media technologies, which are providing new marketing and PR opportunities.
- It emphasizes the importance of social media monitoring to understand conversations about your brand and identify influencers and emerging issues.
- Effective social media strategies require defining goals, understanding audiences, and leveraging insights from conversations.
The document outlines six principles for social media success in financial services: 1) Develop a strategic social media plan that is integrated into the company culture. 2) Build personal brands for employees. 3) Provide relevant, compelling content. 4) Leverage customers and crowdsourcing. 5) Educate employees on social media. 6) Analyze social media metrics and engagement. The presentation provides examples and recommendations for implementing each principle, and concludes by advertising additional webinars and resources from Actiance on social media compliance topics.
This document provides an agenda for a presentation on social media security and compliance for financial services firms. The presentation will cover introducing social media and its growing importance, regulatory issues, and steps firms can take to implement social media safely. It also profiles the speaker and her company Actiance, which provides social media compliance tools and services. Actiance helps over 100,000 users at hundreds of financial firms integrate social media while meeting regulations.
Social computing tools for collaboration: perceptions of opportunity and riskHazel Hall
This document summarizes a presentation by Dr. Hazel Hall on the perceptions of opportunity and risk regarding social computing tools for collaboration. The presentation focused on establishing the main opportunities and risks of social computing tools as perceived by information and knowledge management professionals. It discussed research conducted on the scale of implementation of these tools in organizations, as well as attitudes toward the tools. Overall, the information and knowledge management community recognized the value of social computing tools but cited the biggest risk as poor implementation management failing to capitalize on opportunities.
The document outlines 7 steps to establishing thought leadership: 1) understand the space, 2) form an opinion and create content, 3) spread the word via website, blogs and social media, 4) spread the word externally through columns, whitepapers, etc, 5) get people together through communities and events, 6) create an activities calendar, and 7) score your thought leadership efforts against competitors. It emphasizes the importance of being a trusted source of expertise to influence purchasing decisions and discusses tools to demonstrate thought leadership over time.
Teigland_Exploring future of value creationssemba2012
This document discusses trends related to social media, networks, and knowledge sharing. It notes that the rate of change outside organizations is often faster than inside, and that human capacity cannot keep up with the growth of information. Social networks and big data are now big businesses. Tracking disease outbreaks and modeling influence through social networks is discussed. The number of virtual worlds and their users is rapidly growing as a platform for collaboration and innovation. Many organizations now encourage social media use internally, recognizing networks of relationships as a source of competitive advantage through open innovation and exploration. The future may involve more user-led development and open models of value creation across organizational boundaries through virtual and immersive environments.
The document discusses how to distill actionable insights from large amounts of social media data. It notes that the volume of social media data requires scalable technology solutions and that human-machine collaboration is needed to process the deluge of information. It also describes how social media research can be used for traditional market research goals as well as communications functions. Finally, it outlines the key stages in the social media research process - from data collection, to data enrichment through analysis and generating insights.
The document discusses maximizing knowledge sharing in businesses through social software and social media. It describes how social networks and online communities can provide benefits to workplaces by increasing knowledge and access to solutions, but may also cause employee distraction and risk of leaking confidential information. While many employees want to use social media at work, companies remain wary of the openness it brings. The presentation aims to explore how goals can be achieved and applications used securely as part of a knowledge sharing strategy that leverages Web 2.0 technologies.
Social Media Buzz for the IIAR 25 01 12Buzz Method
Dominic Pannell founded Buzz Method in 2009 to provide social media monitoring and influencer engagement services. Buzz Method uses tools like LinkedIn, Twitter and proprietary databases to identify influential stakeholders in sectors like IT and track online conversations. However, the document notes that relationships are still primarily built through in-person and phone conversations. It also cautions that social media is better for listening than broadcasting and that not all online metrics fully capture influence.
Dominic Pannell founded Buzz Method in 2009 to provide social media monitoring and influencer engagement services. Buzz Method uses tools like LinkedIn, Twitter and proprietary databases to identify influential stakeholders in sectors like IT and track online conversations. However, the document notes that relationships are still primarily built through in-person and phone conversations. It also cautions that social media is better for listening than broadcasting and that not all online metrics fully capture influence.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
Be prepared to leverage social in the digital era abca cwiaCohn & Wolfe
The document discusses leveraging social media in the digital era. It covers assessing readiness for social media, how to leverage platforms like Weibo in China, and developing a social media strategy. Key points include checking if a company has clear social media goals, budget, and resources before engaging. It also provides tips on content strategy, influencer relations, and measuring social media efforts. The overall message is that social media can increase exposure and help close business, but proper preparation and planning is required.
The document discusses predictions for the communication technology landscape in 2021. It predicts that by 2021, everything will be connected to the internet and portable devices like tablets may surpass computers in popularity. It also predicts that wireless internet access will be widely available and that most media will integrate internet connectivity. Schools may phase out textbooks in favor of e-books which will be accessible on portable devices. Theories like diffusion of innovation and uses and gratifications are discussed in the context of how new technologies are adopted by society.
Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
This was my professional development presentation on "Evaluating & Measuring Online Media Coverage," presented April 12, 2010 to the travel PR and marketing leaders at Canada Media Marketplace in San Francisco, hosted by the Canadian Tourism Commission (Weber Shandwick client)
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
This document discusses how brands can harness social networks to bridge the gap with consumers. It provides examples of both successful and unsuccessful social media campaigns. Specifically, it outlines how brands can use social listening tools like Toluna to gather real-time insights from online communities. Brands can create their own surveys and launch them to Toluna's network of over 4 million members to obtain hundreds of responses within hours. This allows for faster, more agile market research. The document advocates that brands listen to customers, engage in conversations on social media, and give customers a voice in the development of products and marketing strategies.
Soccnx III - The impact of the national culture on the adoption and use of so...LetsConnect
Speakers: Pavel Bogolyubov
The use of social media in organizations implies a paradigm shift in user behavior from a one-way mode to more proactive, collaborative way of working with much more dynamism and openness than before. Our research shows that such shift does not necessarily fit equally well the behavioral traits exhibited in different countries, and such cultural factors as collectivism (propensity to work in well established groups), relationship with power and hierarchy, and so on, can have a significant impact on how well social systems are adopted. I would like to address the Connections community with an overview of the national culture concept and to describe our research findings to date concerning the implementation cases in a variety of countries. I would envisage that it will be of relevance to those engaged in the Connections deployment in different countries directly on in consultancy capacity.
this was a keynote talk given to an audience of media experts from research and industry who were meeting to discuss the opportunities and challenges to the UK media sector related to the 2021 OFCOM report on the subject. It is a mix of perspectives based on two of my current roles - firstly as Reader in Innovation and MMU School of Digital Art and secondly as Head of Applied Research in Audience Experience.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
- The document discusses the evolving landscape of communication and media technologies, which are providing new marketing and PR opportunities.
- It emphasizes the importance of social media monitoring to understand conversations about your brand and identify influencers and emerging issues.
- Effective social media strategies require defining goals, understanding audiences, and leveraging insights from conversations.
The document outlines six principles for social media success in financial services: 1) Develop a strategic social media plan that is integrated into the company culture. 2) Build personal brands for employees. 3) Provide relevant, compelling content. 4) Leverage customers and crowdsourcing. 5) Educate employees on social media. 6) Analyze social media metrics and engagement. The presentation provides examples and recommendations for implementing each principle, and concludes by advertising additional webinars and resources from Actiance on social media compliance topics.
This document provides an agenda for a presentation on social media security and compliance for financial services firms. The presentation will cover introducing social media and its growing importance, regulatory issues, and steps firms can take to implement social media safely. It also profiles the speaker and her company Actiance, which provides social media compliance tools and services. Actiance helps over 100,000 users at hundreds of financial firms integrate social media while meeting regulations.
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
7. 1972 – IBM personal computer
1974 IBM Personal
Computer
2/13/2012 7
8. 1992 IBM Simon – first smart phone
1992 IBM Simon –
first smart phone
2/13/2012 8
9. In what year did we see the first blogs?
1994
Mainstream Acceptance 2004
2/13/2012 9
10. Technology use and adoption
Audience behaviors are the
clutch for technology adoption
Early Adopters
Behaviors
Audience behaviors are the
clutch for technology adoption
Target Audience
Technology
2/13/2012 10
11. Behaviors define Web 1.0, 2.0, 3.0…
• Web 1.0 – the Web we • Web 2.0 – emerging new
know media and social spaces
An interrelated
evolution of
behaviors, enabled by
technology
Web 3.0 brings
ubiquity,
access and
omnipresence
2/13/2012
of technology 11
12. Social media i.d. & evaluation
Just because the channel exists
doesn’t mean you have to be
there – participation needs to
be linked to ROI
12
13. 2.0 awareness leads to 1.0 research/ action
The #1 downstream
destination from all
social platforms is
still Google
No action (or inability to
act) – reduces future
engagement likelihood Action
by 90 percent
14. Behavior & digital communications
Technologies must be evaluated in the context of base behavioral psychologies
– which will are assisted by technology but not significantly altered.
Belief formation defined by action
Opinion formation space
Action:
If urgency
If relevant maintained and (Destination
Targeted and relevant and urgent resistance avoided website)
AWARENESS: FIRST CHOICE WORK:
EVALUATION:
(Topic-linked: (Supplemental, ve
news, advertising, soci (General search to rtical search topic
al media, and/or peer validate urgency portals to Action:
to peer-viral) and need) compare and
evaluate options) (Offline)
60-90% online
90% online
USA
online & off USA
50/50
USA
15. Four-hits theory of belief formation
• Once formed, a belief is difficult or impossible to
change
• Four (on average) unanswered credible hits =
belief
• Fewer than four hits = opinion
• A hit from one side can be countered by a hit
from another
• After the first salient hit, a recipient will spend 48
hours in an active information search (or be
receptive to shared information)
16. Risk & resistance
• At each phase of
belief formation there
is “natural resistance”
• Conflicting
information or well
defined multi-sided
issues can keep
people in “opinion”
phase
2/13/2012 16
17. Effective communications
awareness triggers are risk based
Factor Categories:
• Health & Safety
– Human
• Worker 1. Health & Safety
• Children/ women Impact factors
• Elderly
• Other vulnerable
• Environment 3. Socio-economic
2. Environmental
– Air, water, soil Control/Choice
Impact factors
Impact factors
• Economics & Control
– Economics
– Freedoms
– Choices
18. Effective communications
risk-based theory summary
Theory (4 elements) Effect Solutions
Trust Determination Enhances or Show you care before you
distracts your show you know – empathy
message
Works in both directions:
Frustration or Address risk factors: trust,
Risk Perception
outrage consumer benefits, control,
1. Use if you are seeking to and fairness (in order)
overcome and address
resistance to drive your audience to a specific belief
Mental Noise forming Blocks communications or enables Clear and concise
action (e.g., voting)
listening messaging (active listening)
2. Use in reverse to keep people from forming a belief
that conflicts communication goals (e.g., votinguse ONLY
Negative Dominance Distorts with your Develop and for your
opponent positive messages
19. Sample use of technology by politicians
2/13/2012 19
20. Integration, syndication and amplification
• Identify relevant spaces
for your audiences
• Create appropriate direct
and indirect resources
• Syndicate your efforts
across those and other
relevant channels
• Monitor and leverage
favorable amplification
and manage risks
21. Leading to a common goal (site)
End Destination
Online or Off-line
Where Action
Can “Complete”
Belief Formation
(e.g., Site Visit)
21
22. Behavior changing technologies
• Technologies which can and will impact behaviors:
• Mobile and smart appliances
• Cloud computing
• Augmented reality
• Location-based services
• Semantic aware applications
• Smart objects :
2/13/2012 22
26. Recap of key points
• Technology and tools must
be applied and measured 1. Visibility
against specific goals with
an understanding of
audience behaviors
2. Usability
• Successful engagement is 3. Measurability
measured by organization
goal conversions – visits,
friends, followers, etc… are
not the end goal
• POD – technology which
enables points of decision
(consumption) interactions
2/13/2012 26
27. Thank you
www.JayByrne.com
Jay.Byrne@v-Fluence.com
Twitter @vJayByrne
www.v-Fluence.com
+ USA (314) 880-8000
2/13/2012 27
Flexible screens (will enhance the Internet of Things/Smart objects): http://gizmodo.com/5273364/flexible-oled-screens-are-really-coming-nowTelepresence (will accelerate augmented reality into the home via VOIP and related applications) : http://en.wikipedia.org/wiki/Telepresence and http://www.cisco.com/en/US/netsol/ns669/networking_solutions_solution_segment_home.htmlData visualization (will be used to enhance and access cloud computing content): http://www.smashingmagazine.com/2010/09/11/25-useful-data-visualization-and-infographics-resources/
800 to 500 BC – Abacus/ Counting Boards in use in Asia and Babylon1500 – first watch (Germany)1642 – France adding machine1804 – First automate loom operated by punch cards1888 – Burroughs adding machine with printer1936 – Z1 Mechanical calculator1943 – MIT Whirlwind computer1974 – IBM 5100 series “personal computer”2008 – Smart phone
800 to 500 BC – Abacus/ Counting Boards in use in Asia and Babylon1500 – first watch (Germany)1642 – France adding machine1804 – First automate loom operated by punch cards1888 – Burroughs adding machine with printer1936 – Z1 Mechanical calculator1943 – MIT Whirlwind computer1974 – IBM 5100 series “personal computer”2008 – Smart phone
800 to 500 BC – Abacus/ Counting Boards in use in Asia and Babylon1500 – first watch (Germany)1642 – France adding machine1804 – First automate loom operated by punch cards1888 – Burroughs adding machine with printer1936 – Z1 Mechanical calculator1943 – MIT Whirlwind computer1974 – IBM 5100 series “personal computer”2008 – Smart phone
800 to 500 BC – Abacus/ Counting Boards in use in Asia and Babylon1500 – first watch (Germany)1642 – France adding machine1804 – First automate loom operated by punch cards1888 – Burroughs adding machine with printer1936 – Z1 Mechanical calculator1943 – MIT Whirlwind computer1974 – IBM 5100 series “personal computer”2008 – Smart phone
800 to 500 BC – Abacus/ Counting Boards in use in Asia and Babylon1500 – first watch (Germany)1642 – France adding machine1804 – First automate loom operated by punch cards1888 – Burroughs adding machine with printer1936 – Z1 Mechanical calculator1943 – MIT Whirlwind computer1974 – IBM 5100 series “personal computer”2008 – Smart phone
800 to 500 BC – Abacus/ Counting Boards in use in Asia and Babylon1500 – first watch (Germany)1642 – France adding machine1804 – First automate loom operated by punch cards1888 – Burroughs adding machine with printer1936 – Z1 Mechanical calculator1943 – MIT Whirlwind computer1974 – IBM 5100 series “personal computer”2008 – Smart phone
www.v-Fluence.com
While many today focus on the latest whiz-bang application, it’s critical to acknowledge that people use the Internet with well researched and defined behaviors. The behaviors, which can significantly influence opinion and belief formation linked to actions, do not take place in the isolation of a single channel or tactic. Understanding how traditional Web 1.0 behaviors such as search and e-mail are being extended to emerging Web 2.0 activities such as blogging, social networking, multi-media sharing, etc… as specifically relates to your goals is the distinction v-Fluence brings to the table.Web 1.0: Web sites, news portals, search engines, email listservs (distribution lists), interactive online survey and calculator tools, etc…Web 2.0: Blogs, social networks, micro-blogs (twitter), Multi-media indexes (YouTube), Widgets, etc…Web 1.0 and 2.0 distinctions are primarily behavioral. Web 1.0 behavior is about proactively seeking and collecting, while 2.0 is about establishing your interests through profiles and behavior which then allows content to find you.
Social media elements include content sharing, recommendations, applications and networking platforms. We also identified the most influential (visible) bloggers and social media participants in each space for monitoring and potential outreach purposes.
www.v-Fluence.com
Adapted from the Daniel Yankelovich model of opinion to belief to action process (cite: http://www.annenberg.northwestern.edu/pubs/violence/viol5.htm )We overlay the psychological tenets of converting awareness to commitment with well researched online information gathering behaviors to evaluate and model online environments and associated technologies from the perspective of how related issues will be influenced. Emerging technologies are enhancing, not replacing, these behaviors – in some cases shortening processes but rarely elminiated core components.
With 70+ property sites and other development sites, using integrated common page templates for “about us” MBS corporate pages, news and “Other MBS Communities” pages we created search visibility enhancing links to/from all sites – elevating individual site visibility against brand, local and quality attribute inquiries.Adding layers of common social media resources provides additional opportunities for content positioning – specifically: Image & video content via a commonly shared YouTube channel and flickr photo stream. Search results for corporate and individual brands now display video and image results. “Local” results were enhanced by common Google maps and Google profiles for the corporate and property brand and development project locations. “News” results for corporate and across all locations are positioned and reinforced via common corporate micro-blogging (Twitter) feed using search-enhancing tactics. Location-based profiles on Google Maps, Yahoo! and Bing and optimized for mobile users enhanced with foursquare “owned” locations (existing properties and properties in “development” phases). Corporate and advocacy affinity networks established via profiles on LinkedIn and Care2 networks. Local brand affinity networks established via Facebook profiles and groups specific to individual properties.
The hallmarks of an effective online campaign include effective (usable, accessible and visible) content validated by relevant influencers and shared via compelling audience-specific tactics.
www.v-Fluence.comhttp://www.nmc.org/horizon
www.v-Fluence.com
www.v-Fluence.com
Early semantic application examples:Pandora (March 2010) had 48 million users who listened to an average 11.8 hours per monthNetflix (Jan 2010) has 14 million subscribers now downloading more content than consuming via mailed disks.Semantic aware applications allow meaning to be inferred from content and context. The promise of these semantic-aware applications is to help us see connections that already exist, but that are invisible to current search algorithms because they are embedded in the context of the information on the web. http://horizon.nmc.org/wiki/Semantic-Aware_Appshttp://www.trueknowledge.com/Smart objects are the link between the virtual world and the real – facilitating the concept of “the Internet of things.” A smart object “knows” about itself — where and how it was made, what it is for, who owns it and how they use it, what other objects in the world are like it — and about its environment. Smart objects can report on their exact location and current state (full or empty, new or depleted, recently used or not). Whatever the technology that embeds the capacity for attaching information to an object — and there are many — the result is a connection between a physical object and a rich store of contextual information. Think of doing a web search that reveals not pages of content, but the location, description, and context of actual things in the real world. http://wp.nmc.org/horizon2009/chapters/smart-objects/http://www.sciencedaily.com/releases/2008/04/080408120106.htmhttp://www.rfidjournal.com/article/articleview/4326/2/1/The vision for the future of smart object technology is a world of interconnected items in which the line between physical object and digital information is blurred. Applications that tap into “the Internet of things,” as this vision is called, would assist users in finding articles in the physical world in the same way that Internet search engines help locate content on the web. Reference materials, household goods, sports equipment: an actual instance of anything a person might need would be discoverable using search tools on computers or mobile devices. Further, while looking at an object, a prospective buyer could call up reviews, suggestions for alternate or related purchases, videos of the item being used, and more, as well as finding out whether something similar lay forgotten in the garage back home