1. Intergrating ERP in the Network
Marketing Company Javita
By
Christina Cecil
An assignment submitted in partial fulfillment of the requirement for MGT
608
School of Business Management
National University
Gary Solomon
12/19/2015

2. Executive Summary of the Project
In this project I plan on implementing ERP
in Javita’s multi-level marketing set-up in the
company.
In order to understand why I plan on
implementing these changes it is important to
understand the company’s background and how
Javita works.

3. Background of Javita
Javita is both a home party and a multi-level marketing company in that
sales and recruiting are done by inviting people over for coffee socials
where they are given a presentation on the company and products; then
are extended an invitation to get involved in the multi-level marketing
that the company does. This is done “by recruiting other sales-people the
original salesperson get a commission percentage on sales” (Coughlan,
Anderson, Stern, & El-Ansary, 2006, p. 36).
Javita Coffee Company was started in 2011 and the corporate
office is located in Boca Raton, Florida in just four short years the
company has become completely debt free. The company chose the
name Javita from combining two words the word “Java” which is a
term used for coffee and the Latin word “Vita” meaning life. Javita’s
coffee is “100% natural, instant gourmet coffee infused with herbs and
other beneficial ingredients” (Javita Inc., 2013, p. 1).

4. Problems in Javita
The main problem Javita has lies in there being a
lack of information shared across all departments
in the company.
I propose that by integrating ERP via
salesforce.com and by utilizing social media by
creating a LinkedIn group for sales members to
join this should boost sales and allow for better
penetration into new markets.

5. Project Goals
Implementing ERP in Javita would eliminate the problems with information
gaps since “ERP systems integrate internal and external management of
information across an entire organization, embracing finance, manufacturing,
sales and service, customer relations management and other functions”
(Elmuti & Topaloglu, 2013, p. 16).
With being a multi-level marketing company there is a lack of
communication between the corporate office and the sale people there is also
no way of communicating with other sales personal in the same area or even
internationally. “The globalization of software development creates software
engineering challenges, especially in communication and coordination. This
is largely due to diverse cultural teams working across different time zones,
with differing language skills, where the geographic distance means that
members of a development team may never meet face to face. This global
distance calls for novel and effective techniques to achieve the promised
productivity and quality gains” (Mistrík, Beecham, Richardson, & Avritzer,
2014, p. 232).

6. SWOT Analysis
Strengths
 Javita’s mission
 Vision for the company: To help people get healthier
 The company is debt-free and growing
 Already started penetration in the global market
 High quality coffee beans, free trade, non-gmo, premium green tea from
Japan
 Variety of products
 All natural products with herbal benefits
 Free websites to Javita independent sales distributors
Weaknesses
 Flow of information needs to be better integrated
 Need to improve the standard presentation format
 Need to increase knowledge management for all employees
 Stigma related to network marketing

7. SWOT Analysis Continued
Opportunities
 Tap into the health and wellness market more
 Implement Enterprise Resource Planning systems: needs an employee
community and integrated conference calling system
 Ingrate information so it accessible to all members such as creating a
company Linkin groups and implementing ERP Cloud solution
software from Salesforce.com
 Coffee consumers who want to lose weight, and improve health
internationally
 Penetrate markets in Finland, Norway, Germany, China, India and
Latin America
Threats
 Competition
 Economic downturns in the coffee supply

8. Solutions
By using ERP Cloud solution site salesforce.com it would
allow Javita to deliver connects “directly with resellers,
distributors, and partners to increase sales. Enable partners to
find the information and experts they need, register new leads,
update records, and manage funds” (Salesforce, 2015, ¶ 1).
Salesforce provides “online community software to create social,
mobile, branded Employee Communities. Enable employees to
find the information they need to be most engaged and
productive” (Salesforce, 2015, ¶ 4).
For salesforce.com their employee community cloud only cost $25
USD/user/month this cost could easily be covered by the company
and would allow for communication across all departments.

9. Resources
Coughlan, A.T., Anderson, E., Stren, L.W., & El-Ansary, A.I. (2006). Marketing
Channels. (7th ed.) Upper Saddle River, NJ: Peason Education, Inc.
p. 36.
Elmuti, D. & Topaloglu, O. (2013, November/December). ERP Systems to the Rescue.
Industrial Management, 55(6), 15-19. Retrieved from
http://web.a.ebscohost.com.ezproxy.nu.edu/bsi/pdfviewer/pdfviewer?sid=5f0
e9da 1-0d6b- 4bc4-abec-fb235cbd2e8f%40sessionmgr4003&vid=1&hid=4204
Javita Inc. (2013). Company Overview. Retrieved from
http://legacyera.com/docs/Company_Overview.pdf
Mistrík, I., Beecham, S., Richardson, I., & Avritzer, A. (July, 2014). Knowledge
engineering in global software development environments. Expert Systems
31(3), 232-233. Retrieved from
http://web.b.ebscohost.com.ezproxy.nu.edu/ehost/pdfviewer/pdfviewer?sid=
476b 4309-7c75-4f1f-b9fb-3d68a996bd41%40sessionmgr120&vid=1&hid=107
Salesforce.com, Inc. (2000-2015). Community Cloud. Retrieved from
https://www.salesforce.com/communities/overview/