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1. Japan Vs CostaRica:Japanese MediaIdeologies behindthe JapanFootball
WorldCup Sides
Anywayof endless publicity anti-discrimination drivesatdifferentlevels, recordmajormediasportssuch
as football are essentially organizedaccordingtogenderandnational groups,makingthe inherentideas
on those issues 2of the mostprotuberantandpowerful foundatthe verycore of the media sports
narrativesand does.
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Surely facilitatingtheirnaturalisation insociety.In the JapanFootball WorldCupteam,fora longtime,
baseball hadbeenthe key mediasportmovingthose ideologies,while football remainedinaperipheral
positionManzenreiter&Horne,2002. However,bythe 2nd
decade of the 25 century,the state had
changed. Inthe settingof external.
Internal political and financial pressures, institutional effortstoendorsethissportandthe needto
supportnational identity,football anditsnational starshave developedasignificantterrainforthe
negotiationof anationalisticdiscourse withinJapanesesocietyclosely linkingitwithadominantgender
ideology.
The historyof football inJapan startedin1873, but the sport didnotgain significanceuntil the late
decadesof the 20th
centurywhenthe professionalmale J.League wasinaugurated;some Japanese
playersstartedtoenjoya relative victory outside the country;andJapanwasselectedtohostthe 2002
FIFA WorldCup alongwithSouthKoreaJapanFootball Association,2012b; Shimizu,2002.

2. Throughoutthisstage,mediaindorsed the sportasglobal andpost-modern,contrastingthiswith
baseball’slocal image (Horne&Bleakley,2002b).As JonathanWatts (1998) says,the J. League,asa new
productbeingpresented,affectedcultural growththroughthe consumption of soccerasit beganto be
calledbythe mediaandunlocked anewcultural arena.
Football World Cup: Soccer becoming partof popular culture in Japan
Where newrole models were toseemthatrepresentedanew Japanese identity mixingtraditional
basicswithnewwaysof socialization andself-expression.The admiration of football grew particularly
amongyounggenerations,perhaps easedbyitsfeature inpopularmangaandanime thatcontained
wordsof the Japanese soccerhopes. Itisalsothisgenerationtowhichthe currentJapanese
soccer idolsbelong.
In 2002, the co-hostingbyJapanof the FIFA World CupalongwithSouthKoreagave a boostto the
standupof football amongthe general Japanese audience.The movementforthe biddingwasnoteasy
and the eventwasnotinitially envisioned tobe heldjointlywithSouthKorea;however,atthe last
moment,both groupsdecidedtojoinforcestoobtainthe occasion for Asia,
Somethingcustomary withmixed feelings bythe elitesand people of bothcountriesButler,2002
Sugden& Tomlinson,2002. But,as Roche 2000 notes, tobe rich, thistype of mega-eventdependson
social contracts amongorganisers,media,local states,politicians,sponsorsand publicists.Thus, now
engrossed inthe epiceffortof hostingsuchavast affair.
Japanese administrative,commercial andmediacircles fortheirpolitical andeconomicwelfare hadto
make effortsto encourage people of the rank of football forthe state.To encourage such a social
contract and give a goodinternational imprint,the organisers look tohave trustedinadiscourse
enthused inthe sporttact football begantobe recognized.

3. As a middle betweenJapanandKoreafinallyto redorelationsandprocure afurthercultural exchange,
and,also,as a chance to showthe worldJapanese assets,talentsandassets.2Bythisnew stage,the
viewersforthe J.League haddeclined,butforthe national male side itwasstill veryhigh,even likened
to otherpopularsportsShimizu,2002.
The highrating obtainedbythe television coverage of the 2002 Football WorldCup indorsed byamixed
mediahomilyof harmonyandnationalism reflectsthe positive reply thatthe national crew produced
amongthe Japanese people. Bytemporaryasa publicdisplayof national successes,andasa showcase
of individual andsharedexcellence,the eventappeared tohave woke.
Japanese alertness of football asthe bestfieldonwhichto resisttheirimageriesof national-
international powerrelations. A frank interestinthe men’snational side anditsstarsseemtohave
propagated done the WorldCupsof 2006 and2010. In thisbent,the influenceof anothersocial sector
that wastactically targetedbymediaandsponsorcompanies isclear.
Givingto the Japanese rating gossip(inthe Kantoregion) forthe matchesof the national side inboth
events,itis plainthatdifference betweenthe female andthe male sector is.Thus, throughoutthe 1st
decade of the 21st
century,the men’snational footballside consolidateditself asa mediapowerin the
JapanFootball WorldCupteam.By 2011, not onlythe male image.
FIFA World Cup: Japanese media and sponsor firms
But alsothe female national sidestrengthened itsmediapresence and approval.Thiscanbe linkedto
three main stages:the victory of the men’snational side inthe AsianCupinJanuaryof that year,the
active mediareplyof the teamafterthe disasterthatfollowedthe GreatEasternJapanEarthquake,and
the winning. Formore to knowabout Football WorldCup Tickets Clickhere.

4. The AsianCup was gainedbythe male side afterdefeatingSouthKoreainthe semifinalsandAustraliain
the final match those 2 matchesgot the 4th
and5th
placesamongthe television planswiththe highest
ratingof 2011 and were the mostviewedsport-relatedprogramsof the yearVideoResearch,2012).
Almostdirectly afterthe natural and followingnucleardisastersof March,the players,mostof them
whowere playingforEuropean sides atthat time,begansendingmessagesanddoingcharity doings
outside andinside Japan tohelpthe pretentious people,somethingthatwasbroadly roofed byJapanese
media.
Between generalsocieties usingplansandasymbolicedifice veryclose tothose of male idolsformen
and female comedians.By2013, the 5 major commercial televisioncorporationshaddevelopedregular
displaysdedicatedexclusivelytofootball,withcontent layermainlythe lives
Qatar Football WorldCup: Openly andproudly waving the national flag
AlthoughMichael Billig(1995) notesthat sportsrun symbolicmodelsof warandShimizuSatoshi (2002)
arguesthat, inthe case of the Japanese football side’sparticipationinthe FIFA WorldCupof 1998, the
mediaplayedalively role inreproducing separatistattitudes,ManzenreiterandHorne (2002) warn
abouttakingthe otherrisky andoverrating.
The nation-relatedhostilitypresentslate football followers.Thus,itisnecessaryto survey the current
football-relatedmediacontentinthe contemporarycontextof Japantoevaluate the dominant
messages introduced inthem, aswell asthe referencesto the nationinthose messages,andassesstheir
potential tobecome perilously nationalistic.Onthe otherhand,
The Samurai Blue playersare shown asveryJapanese meneitherasa variationtothe old-
style salarymanarchetype13oras a close formto the male idol contemporarymodel of maleness.These
2 bentsinthe imagesof the Samurai Blue are chiefly noticeable afterthe 2010 FIFA WorldCup,which
markeda generational change inthe side,bringingtothe frontnew national stars.

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