The document outlines a navigation flow and optimization plan for the Feelgoodapartments website. It proposes changes to increase keyword density and local segmentation by adding relevant links and content on category, city, and district specific pages. It also recommends setting up a corporate blog to generate more backlinks and traffic, implementing friendly URLs for better semantics, and redirecting legacy links for a seamless transition.
Local search & targeting is big. It is getting bigger. It started as a Google experiment, but now more than 25% of searches return a Google Local result. This is expected to grow to more than 50% in 2009.
Whether your venture is a local business, a franchise, or a national company, your customers are increasingly using mapping tools and local business search tools for Google, Yahoo, and MSN. Without using the web-based local tools, you (and your customers) are lost; literally.
In this session, we will do a rapid introduction to local search, in order to get everyone up to speed. Then dive into more advanced topics, talking through options for connecting to your customers using map advertising, microformats, the search engines’ local business directories, and and location aware advertising.
The document discusses a media trailer created by the author that follows horror genre conventions seen in films like "28 Days Later" regarding themes, costumes, props, and locations. It summarizes how the trailer, magazine cover, and film poster were influenced by and developed upon conventions from real media texts within those genres regarding visual style, layout, use of motifs like blood, and ambiguous portrayals of protagonists. Audience feedback indicated that some found the beginning too slow and voiceover unclear, but most found it interesting and the story/plot good.
This document provides a summary of the present perfect tense in English grammar. It states that the present perfect is formed with has/have plus the past participle of the verb for affirmative statements and questions, and has/have plus not for negative statements.
Kim Snedaker & Kati Driscoll of AAA Mid-Atlantic. present on the five key strategies for social media success to New Castle County Chamber of Commerce Members. Presenting on Listening & Dialog: Kati; presenting on Advocacy, Support and Innovation: Kim. Included for each strategy are case studies, best practices, tools and metrics for success.
The document discusses the risks that businesses face from internet and technology usage and the need for cyberliability insurance. It outlines various risks like hackers, data breaches, employee internet usage, intellectual property issues, and technology failures. Cyberliability insurance is presented as an important way to protect businesses from these growing digital risks and economic losses, since traditional insurance does not adequately cover these new exposures. The policies can provide coverage for issues like security breaches, viruses, unauthorized access, lost data, and more.
Business glossary Mohamed Attia A to Z Master Discuss LG Electronics
The document provides definitions and quotes about various business-related terms from A-Z. Some of the terms defined include accountant, action, advertising, assets, branding, bureaucracy, business, capitalism, change, communication, competition, creativity, customer, debt, diversity, earnings, effectiveness, efficiency, employees, ethics, execution, experience, finance, focus, forecast, globalization, growth, human capital, imagination, innovation, internet, job, knowledge management, leadership, management, marketing, and meetings.
Ace of Sales Webinar: Create Your First EzineAndy Horner
This document provides guidance on creating an email newsletter, or ezine, to deliver valuable content to customers on a regular basis. It recommends including a lead article, updates, testimonials, fun facts, customer stories, and promotions in each issue to engage readers. For best results, it suggests keeping a consistent title and short subject lines, sending the ezine regularly, and keeping articles under 350 words. Tracking metrics like opens and unique opens can provide insight into engagement. The document also provides tips for writing lead articles and testimonial content.
Local search & targeting is big. It is getting bigger. It started as a Google experiment, but now more than 25% of searches return a Google Local result. This is expected to grow to more than 50% in 2009.
Whether your venture is a local business, a franchise, or a national company, your customers are increasingly using mapping tools and local business search tools for Google, Yahoo, and MSN. Without using the web-based local tools, you (and your customers) are lost; literally.
In this session, we will do a rapid introduction to local search, in order to get everyone up to speed. Then dive into more advanced topics, talking through options for connecting to your customers using map advertising, microformats, the search engines’ local business directories, and and location aware advertising.
The document discusses a media trailer created by the author that follows horror genre conventions seen in films like "28 Days Later" regarding themes, costumes, props, and locations. It summarizes how the trailer, magazine cover, and film poster were influenced by and developed upon conventions from real media texts within those genres regarding visual style, layout, use of motifs like blood, and ambiguous portrayals of protagonists. Audience feedback indicated that some found the beginning too slow and voiceover unclear, but most found it interesting and the story/plot good.
This document provides a summary of the present perfect tense in English grammar. It states that the present perfect is formed with has/have plus the past participle of the verb for affirmative statements and questions, and has/have plus not for negative statements.
Kim Snedaker & Kati Driscoll of AAA Mid-Atlantic. present on the five key strategies for social media success to New Castle County Chamber of Commerce Members. Presenting on Listening & Dialog: Kati; presenting on Advocacy, Support and Innovation: Kim. Included for each strategy are case studies, best practices, tools and metrics for success.
The document discusses the risks that businesses face from internet and technology usage and the need for cyberliability insurance. It outlines various risks like hackers, data breaches, employee internet usage, intellectual property issues, and technology failures. Cyberliability insurance is presented as an important way to protect businesses from these growing digital risks and economic losses, since traditional insurance does not adequately cover these new exposures. The policies can provide coverage for issues like security breaches, viruses, unauthorized access, lost data, and more.
Business glossary Mohamed Attia A to Z Master Discuss LG Electronics
The document provides definitions and quotes about various business-related terms from A-Z. Some of the terms defined include accountant, action, advertising, assets, branding, bureaucracy, business, capitalism, change, communication, competition, creativity, customer, debt, diversity, earnings, effectiveness, efficiency, employees, ethics, execution, experience, finance, focus, forecast, globalization, growth, human capital, imagination, innovation, internet, job, knowledge management, leadership, management, marketing, and meetings.
Ace of Sales Webinar: Create Your First EzineAndy Horner
This document provides guidance on creating an email newsletter, or ezine, to deliver valuable content to customers on a regular basis. It recommends including a lead article, updates, testimonials, fun facts, customer stories, and promotions in each issue to engage readers. For best results, it suggests keeping a consistent title and short subject lines, sending the ezine regularly, and keeping articles under 350 words. Tracking metrics like opens and unique opens can provide insight into engagement. The document also provides tips for writing lead articles and testimonial content.
The document discusses search engine optimization (SEO) basics including how search engines work by crawling, indexing, and ranking webpages. It provides tips for making websites more search engine friendly such as optimizing page titles, meta descriptions, URLs, and content. The document also discusses ways to analyze website traffic and optimize search results within an organization's Google Search Appliance (GSA).
Đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
The document discusses various link building strategies, including content promotion, link requests, and public relations (PR) for link building. It provides details on tactics for each strategy, such as using forums, newsletters, and social media for content promotion. For link requests, it recommends targeting .edu sites, sites that link to competitors, and sites in similar categories. The document also gives tips for pitching reporters and bloggers, including researching them, personalizing outreach, and building relationships over time. It promotes the tool BuzzStream for automating link building prospect research, outreach, and metrics tracking.
Airbnb Original PowerPoint Pitch PresentationGraphi Tales
This is a PowerPoint reproduction of an early AirBnB pitch deck via Business Insider: @http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-deck-2011-9
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Running Global PPC Campaigns At Scale. PRESENTATION: Running Global PPC Campaigns at Scale - Given by Mihai Irinel Popescu, @mirinel - Hotels Combined, Online Marketing Manager Europe & Americas. #SMX #13B3
Chris Sherman, Executive Editor of SearchEngineLand.com discusses local search, and the many possibilities it presents for the multifamily industry.
At lease 70% of moving searches are within the same metro. Renters look for homes that are near work, school, parks and the freeway. How do we as an industry capture this traffic that is highly relevant and pre-qualified? What are the SEO benefits to targeting local searches? PropertyCentric, RentWiki, ReachLocal, Apartment Home Living and Google Local are just some of the national players creating local content to capture local search.
The document discusses search engine optimization (SEO) basics including how search engines work by crawling, indexing, and ranking webpages. It provides tips for making websites more search engine friendly such as optimizing page titles, meta descriptions, URLs, and content. The document also discusses ways to analyze website traffic and optimize search results within an organization's Google Search Appliance (GSA).
Đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
The document discusses various link building strategies, including content promotion, link requests, and public relations (PR) for link building. It provides details on tactics for each strategy, such as using forums, newsletters, and social media for content promotion. For link requests, it recommends targeting .edu sites, sites that link to competitors, and sites in similar categories. The document also gives tips for pitching reporters and bloggers, including researching them, personalizing outreach, and building relationships over time. It promotes the tool BuzzStream for automating link building prospect research, outreach, and metrics tracking.
Airbnb Original PowerPoint Pitch PresentationGraphi Tales
This is a PowerPoint reproduction of an early AirBnB pitch deck via Business Insider: @http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-deck-2011-9
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Running Global PPC Campaigns At Scale. PRESENTATION: Running Global PPC Campaigns at Scale - Given by Mihai Irinel Popescu, @mirinel - Hotels Combined, Online Marketing Manager Europe & Americas. #SMX #13B3
Chris Sherman, Executive Editor of SearchEngineLand.com discusses local search, and the many possibilities it presents for the multifamily industry.
At lease 70% of moving searches are within the same metro. Renters look for homes that are near work, school, parks and the freeway. How do we as an industry capture this traffic that is highly relevant and pre-qualified? What are the SEO benefits to targeting local searches? PropertyCentric, RentWiki, ReachLocal, Apartment Home Living and Google Local are just some of the national players creating local content to capture local search.
3. Process & Objectives Long tail Core Keyword target 2nd browsing menu “ Accomodation”+place+city On site Changes Browsing Optimization Listings by city Home by City “ Accomodation”+city Home by City Bookings+city Blog Ping Off site Objective links Grow
4. Navigation flow Home (1) Category (7) City (2) City + category (3) District search (5) Apartment (4) District Listing (6) New Pages Actual Pages
5. Navigation flow Page Meta des. Meta key. Title URL Target Home (1) Bookings and rentals in Spain and Portugal. Apartments ad hostels in Barcelona, Valencia, Lisbon Spain Rentals, Portugal rentals, bookings portugal, bookings spain Boonkings and Rentals in Spain and Portugal | Feelgoodapartments Same http://www.feelgoodapartments.com Bookins & Rentals+Country Ex (rentals spain) Category (7) “ category” rentals in Spain and Portugal. “category” in Barcelona, Valencia and Lisbon. Category, category barcelona, category valencia, category lisbon, spain, portugal “ category”rentals in Spain and Portugal ”| feelgoodapartments( (…).com/category Category + Spain, Portugal Ex (Apartmens spain) City (2) Bookings and rentals on “city” Apartments and hostels on “city” Bookings “city”, rentals”city” apartments, hotels, hostels, “city” Booking - rentals in “city” “country”| feelgoodapartments (…).com/city Rentals City Ex (rentals lisboa) City Category(3) category” rentals on “city” “category” prices and chek in “ category” in “ciy”, “country”. Prices and booking in “city” “ category”rentals in “city” “country”| feelgoodapartments (…).com/category-city Category + city Ex (apartments barcelona) District search(5) (only: Meta Robots content noindex/ follow) (only: Meta Robots content noindex/ follow) Search by district | feelgoodapartments (…).com/city-search Index District listings District listing (6) Bookings and rentals on “city””district” Apartments , hotels and hostels in “city” “district” “ category” in “ciy”, “district”. Prices of apartmens, hotels and hotels in “city” rentals in “city” “district” “country”| feelgoodapartments (…).com/rentals-city-district Apartments /Hostels + city+ district Ex (Hostels ramblas barcelona) Apartment (4) (first 200 characters of text) “ category city”, “city booking”, “rentals city” “ name”- “city” | feelgoodapartments (…).com/name-apartment-city Name / name+location
7. 1b.- Home Explanations Changes Objective How To Rel=nofollow Link Juice. Focus strength on relevant links. This change will be set on every page. Add Rel=“nofollow” on links. <a href=“…” rel=“nofollow”>anchor</a> City Links Strength and access to new “city homes” Links on html
8. 2.- Home By city http://www.feelgodaparmentes.com/city Festured Apartment in “city” Apartment Sagrada Familia Brief descriptiona about the featuresd listing Brief descriptiona about the featuresd listing “ City” apartments photos Bookings In city Apartments> bookins in “city” Link to www.feelgoodapartments Link to place Search by address Avoids duplicated content on city-home Raise keyword density
9. 2b.- Home By city Explanations Changes Objective How To Search”booking/ rental in “city” Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Higher level of navigation. Actual level is plain text with styles Search by address Gives access to district listings Html link Featured apartment As “city home” have the same content. We need some plain text to avoid duplicated content Insert Title and Brief description of best performance apartment / available apartment. Link only on title. “ city” apartment photos Raise Keyword density and different content for the “city home” Thumbnails of relevant apartment photos. “city” will be changed to the “actual city”
10. 3.- City Category http://www.feelgodaparmentes.com/city-accomodation Apartments> city Link to www.feelgoodapartments Link to www.feelgoodapartments/city Bookings In city
11. 3b.- City Category Explanations Changes Objective How To Search”booking/ rental in “city” Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link To main page and higher level of navigation
12. 4.- Place http://www.feelgodaparmentes.com/category/name-apartment-city Apartments> city>Apartmet + Name Link as previous address “ Apartmet + Name + address” localization Photos+ Name Other apartments in “city” Up to 4 links to other apartments /hostel same city Bookings In city Raise keyword density
13. 4b.- Place Explanations Changes Objective How To Search”booking/ rental in “city” Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Main page, city and category. Actual page as plain text with styles Address Local segmentation Plain text Photos+ Name Raise keyword density Change “Name” Footer links and text Raise Keyword density and give search engines direct access to similar content Links on html to other “relevant” places.
14. 5.- Search district http://www.feelgodaparmentes.com/city-search Apartments> city>bookings by address Link as previous Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description District District Bookings In city This page needs: Noindex/follow on the meta rotobs (avoid duplicate tontent) Link to district page Lik to aparrtment
15. 5b.- Search district Explanations Changes Objective How To District Access to district pages. Short places by disctrict. The name of the district will be an html link to district listings. Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Main page, city. Actual page as plain text with styles Noindex This page has nearly the same content than main “category listings” Its important to avoid this page being indexed. Add on the html <meta name="robots" content="noindex,follow" />
16. 6.- District listing http://www.feelgodaparmentes.com/rentals-city-district Apartments> city>Apartments and hostes on”city” “district” Link as previous Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Acomodations on “City” “District”t Bookings In” city” Lik to aparrtment Other Acomodations on “City”” Lik to district1 Lik to district2 Lik to district3
17. 6b.- District listing Explanation Changes Objective How To Search”booking/ rental in “city” Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Main page, city. Actual page as plain text with styles Acomodations on “city” Raise keyword density Plain text. Change “city” and “district” by atual ones. Footer links and text Raise Keyword density and give search engines direct access to similar content Links on html to other “relevant” districts.
18. Apartments> Category Link to www.feelgoodapartments Bookings Barcelona - Valencia - Lisbon 7.- Category http://www.feelgodaparmentes.com/category Link to www.feelgoodapartments/city-category
19. 7b.- Category Explanations Changes Objective How To Search”booking/ rental Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Main page, Actual Category as plain text with styles City Links Direct acces to local listings on same category Html links to same category city pages