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Tips
•   Reuse emails

•   Better subject lines = higher open rate

      o   Examples of best/worst subject lines:
            o   http://tx.ag/bestsubj
            o   http://tx.ag/worstsubj

      o   If your emails aren’t being opened,
          experiment with different subject lines

•   Sent from actual person vs. department
Tips
•   Use graphics for visuals only
Procedure
Checklist

   Ask someone in Comm to proof (optional)

   Schedule email  check Email Calendar to see what else is being sent that day

   Send a preview letting us know to release your email (even recurring emails)
           Include your email in the “reply-to” field
           Include your name in the comments

   Please do not send one email to Comm with five emails included (attached or linked) for release
           If sending multiple emails at one time, please include the Email Name in the comments of your preview
               (Fry will be less confused)
Style



•     Common mistakes—listen to Mugatu        • The Association style
           (good)             (bad)               • Text
                                                  • Donor recognition
                                                  • Email templates




           Jan. 19           Jan. 19th
             6 a.m.       6AM or 6a.m.
              ’89              ‘89
    Thanks and gig ’em   Thanks and Gig ’Em
Images
•   Resize your images before you upload them into iModules (pretty please)

•   iModules image editor = bad; Photoshop = good

•   Images should not be wider than than 550 pixels and larger than 100K.
clients.imodules.com




•   Take advantage of iModules’ training center
•   Keep a cheat sheet if you can’t remember certain details




        (here’s mine) 
If you’re not an iModules expert now,
 then you have to answer to Gollum.




 (I’m kidding. Email or call me anytime you need help.)
Questions?

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Jan. 2013 iModules refresh session for staff

  • 1.
  • 2. Tips • Reuse emails • Better subject lines = higher open rate o Examples of best/worst subject lines: o http://tx.ag/bestsubj o http://tx.ag/worstsubj o If your emails aren’t being opened, experiment with different subject lines • Sent from actual person vs. department
  • 3. Tips • Use graphics for visuals only
  • 4. Procedure Checklist  Ask someone in Comm to proof (optional)  Schedule email  check Email Calendar to see what else is being sent that day  Send a preview letting us know to release your email (even recurring emails)  Include your email in the “reply-to” field  Include your name in the comments  Please do not send one email to Comm with five emails included (attached or linked) for release  If sending multiple emails at one time, please include the Email Name in the comments of your preview (Fry will be less confused)
  • 5. Style • Common mistakes—listen to Mugatu • The Association style (good) (bad) • Text • Donor recognition • Email templates Jan. 19 Jan. 19th 6 a.m. 6AM or 6a.m. ’89 ‘89 Thanks and gig ’em Thanks and Gig ’Em
  • 6. Images • Resize your images before you upload them into iModules (pretty please) • iModules image editor = bad; Photoshop = good • Images should not be wider than than 550 pixels and larger than 100K.
  • 7. clients.imodules.com • Take advantage of iModules’ training center • Keep a cheat sheet if you can’t remember certain details (here’s mine) 
  • 8. If you’re not an iModules expert now, then you have to answer to Gollum. (I’m kidding. Email or call me anytime you need help.)