American Airlines and Japan Airlines announced a trans-Pacific joint business agreement. Since the announcement, there have been 359 tweets about the agreement, generating over 1.2 million impressions. The top tweeters of the announcement have between 15,000-30,000 followers. Coverage of the agreement on social media has been mostly neutral to positive. American Airlines posted about the agreement on Facebook, receiving over 500 likes and 70 comments across five posts totaling over 350,000 impressions. Discussion on online forums has shifted from predictions about changes at JAL to neutral comparisons between American and Delta.