How we leverage revenue from advertising services sold to bail agents and lawyers. How we help offset the future losses of shared telephone revenue. How we assure that ad revenue is compliant with state law governing insurance industry advertising. How our current jail partners are enjoying their revenue shares.
2. The demands being put on local and county jails in the US far
exceed the resources these institutions are being given to do
their jobs. When that happens – just like in any business or
household in America – jail operations suffer and they fail to
meet their operating objectives.
3. Our purpose is to provide local and county jails with a way to
overcome one of the most crushing obstacles to operational
success – that of insufficient funding, or, current streams of
revenue that will be drastically reduced or go away.
For example: Telephone shared revenue?
4. Lost Telephone Revenue?
Telephone Revenue has come under
fire by the FCC because arrestees and
their friends and family pay most of
the high call charges. The FCC
determined that this practice is
especially burdensome for financially
challenged families and friends of the
arrestees. The new FCC call fee limits
have reduced the phone revenue down
to a level where the phone companies
can no longer share much, if any,
revenue with the jails.
Bail Agents and Criminal Defense
Attorneys, not friends and family
of the arrestees, pay our
advertising fees. Advertising
revenue from our jail signboards
can help offset the loss of revenue
from telephone calls.
5. Our purpose is to provide
local and county jails with
• A.) a managed and accurate
list of all bail agents and
attorneys in their area
• B.) sell display advertising
to those agents and
attorneys and
• C.) return 60% of that
revenue back to the jails.
Our Purpose:
6. Jail Advertising Network acts as a free listing service for bail agents. We begin
preparing the free list of bail agents from the local telephone books to satisfy the
consumers’ legal right to access information about bail and legal representation. Bail
agents not found in the telephone book will be added at their request to the next
iteration of signboards, as long as they are capable of responding to a call from the
jail within one hour.
We also offer an optional paid display advertising component to bail agents and
criminal defense attorneys to highlight special offers, experience, qualifications,
financing and other information of interest to consumers. The shared revenue for
jails comes from the display ads, not the free listing. J.A.N creates a buffer between
the bail agents and the jails to field complaints and inquiries about listings and display
ads.
Here’s how it works…
7. Jail Advertising Network has developed a
web based “Random Ad Placement
Program” which allows prospective
advertisers to enter into an online drawing
for their locations on the signboards. This
can be done conveniently from their homes
or offices. The randomness of the selection
program guarantees an impartial and fair
design of the board. This feature is
supported by a computer generated
algorithm that cannot be manipulated by
our organization or any other
participants/stakeholders.
Our Commitment to Fairness and Quality:
8. J.A.N assures that ads are compliant with state law governing insurance industry display
ads. There are several specific laws that internet web sites and yellow pages companies
overlook, making many of their bail agent ads non-compliant.
J.A.N also assures that all bail agents listed on our signboards are licensed. In some cases,
agents negligently (or willfully) allow their license to expire, and in some cases, licenses are
suspended or revoked.
We do not allow any trade names that are not registered with the Department of
Insurance to be used in the free listing or paid display ads. Bail agents using a fictitious
trade name on an ad must include the name of the licensee as well.
In general, we typically eliminate around 25% of the phone book and internet listings for
non-compliance with state law. If the jail routinely distributes yellow pages or printed lists
from the internet, it is likely distributing non-compliant material.
Are you compliant?
9. …continued
Objectionable Material:
We screen ads for potentially objectionable content or images. The jail maintains
control and final say over what is objectionable material.
Equal and Fair:
All ads are the same size and same price. A software program that has no
predictable algorithm randomly selects placement of the ads. The random
selection is performed every six months.
ADA Compliance:
We provide hand-held signs to enable you to serve handicapped inmates.
10. Insurance: We carry an Errors & Omissions insurance and general liability
insurance to cover any liability related to our signboards in the jails. Our
insurance company, State Farm, also names each city and county as additional
insureds on the policies.
Disclaimer: We make it clear on each signboard that the city or county jail is not
vouching for any bail agents or criminal defense attorneys listed on the board by
including the following disclaimer: “Neither Partners for a Safer America DBA Jail
Advertising Network nor the City/County of XXXX warrants the competence or
qualifications of any person listed on this signboard.”
Insurance & Disclaimer:
11. “Stanislaus County Sheriff’s Department is pleased to partner with Partners
for a Safer America (Jail Advertising Network), who provides professional
looking bail bond agency board advertisements for all of our jail facilities.
This service is free to us and provides a great revenue stream for our
department. Plus, I no longer have to argue with bail agencies over posting
their own bail bond boards or advertisements at our jails.”
Lieutenant Gregg Clifton
Public Safety Center Commander
Stanislaus County Sheriff’s Department
12. “We have been working with the Jail Signboard program for many years and have been
quite happy with the product and service. It is an easy and simple program (we are a
small agency) and the revenue is wonderful. Partners for a Safer America (Jail
Advertising Network) is a fair distribution of information whereby general public or
inmates alike can make a decision on what bail bond company to call for their needs. We
have had no issues with this service and it has served our agency well. On occasion we
have reached out to them for additional assistance when we have encountered problem
with bail bond companies, and they have always been there for us.”
Laura Flowers
Manager of Custody Records
Ventura County Sheriff’s Department
13. Current examples of local and county jail annual
revenue:
City of Lodi Police Department: $14,400
El Dorado County Sheriff’s Department: $58,320
Orange County Sheriff’s Department: $223,200
Los Angeles Police Department: $481,050
14. Summary:
• No investment required
• This win-win solution benefits
detainees, advertisers, and most
importantly, the jails themselves
• Complete turn-key solution for
our jail partners
• J.A.N acts as a buffer for jails
and advertisers