JAAFE specializes in creating turn-key retail concept stores that are easy to start and profitable. They have over 100 years of combined experience running companies. JAAFE aims to increase the success rate of startups by leveraging their expertise in proven business concepts. They provide a full suite of services to get stores operational, including site selection, build outs, inventory buying, hiring, and ongoing management and support. Example concepts discussed are shoe and jewelry stores targeting underserved markets.