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J 452 Final Presentation-Vogue
Fast fashion retailers produce inexpensive copies of current designer trends to appeal to younger shoppers aged 18-34 with average incomes of $75,000, though they buy average quality items. Vogue magazine readers aged 16-34 who make above average incomes and trust the brand are more likely to buy actual designer items. While fast fashion benefits Vogue by exposing new trends, it can draw business from designer brands if copies become too cheap or popular.
J 452 Final Presentation-Vogue
- 1. Vogue & FastFashion Elizabeth Seelinger
- 2. What Is FastFashion?
- 3.
- 4. 66% of Readersare 16-34
- 5. 63% Make AboveAverage Income
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- 8. Demographics of FastFashion
- 9. 65% of Shoppersare 18-34
- 10. Average Income of$75,000
- 11. 46% Buy AverageQuality
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Editor's Notes
- #2 Fashion is a 225 billion dollar industry that employs thousands of people . The average household spent over 1700 dollars on apparel last year. We all buy clothing whether that is inexpensive or expensive, and we all need clothing.
- #4 Who are vogues customers and what is important to them. I started researching the demographics.
- #8 Willing to spend disposable income on clothing
- #9 Now that we have a picture of Vogue’s average customer, lets compare and contrast that to the demographics of fast fashion. I think you will see, while there are some similarities, there are some significant differences.
- #11 While this isnt insignificant, it skews lower than the income of Vogue readers.
- #12 Perhaps the most significant difference between the two groups. Fast fashion is willing to forgo quality for price in order to stay on trend. Vogue readers want quality and trend, and are willing to pay a price for it.