Brand Experience Design is the concerted effort to create cohesive experiences across all your touchpoints including advertising, digital, retail, communications and of course the product or service itself. You need close collaboration and a single-minded vision to succeed, or you risk fragmentation and cognitive dissonance in the mind of the consumer. Only then can your brand truly come to life in every little interaction. This presentation was given as part of the IXDS Pre-Work talks. More info: http://www.ixds.com/news/pre-work-talk-munich-03-2014-1