SlideShare a Scribd company logo
Copyright 2012. Wanamaker Corporation.
All Rights Reserved
6/20/2013
Revolutionizing Golf Scoring, Mobile
Advertising & Event Management
iWanamaker is a web-based,
Live Scoring & Leaderboard
Mobile App for Golf
6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved
Sponsor
Advertising
Tournament
Leaderboard
• iWanamaker is a cloud based event organizing and scoring platform for charity, corporate,
amateur, club, school, and independently-organized golf events. Setup 36 team events in less
than 7 minutes – including printed material!
6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved
What is iWanamaker? Powerful Event MGMT
Slide 3
• iWanamaker is a data repository for golf clubs and event organizers that provides the opportunity
to collect 100% of the participants information along with repeating an event in just two clicks!
6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved
What is iWanamaker? Database Manager
Slide 4
Email
system
• iWanamaker is an interactive advertising platform that offers sponsors of sports events a new and impactful
tool to advertise and provide ROI. The ad below resulted in a net profit of $2,800 for Katie’s Kause!
6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved
What is iWanamaker? Revenue Generator
Slide 5
Web View
• iWanamaker is a social media platform that allows golfers to compete with one another all
over the world, whenever they want. Increase player interaction on the course with the
iWanamaker Wall!
6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved
What is iWanamaker? Social Golf
Slide 6
• iWanamaker gives event organizers everything they need to produce a high-tech golfer experience
– print cart signs with event QR codes, starter sheets, player lists, bag tags, score cards and more.
6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved
What is iWanamaker? High-Tech
Slide 7
Co-
brandingCo-branding
Unique QR code for
each foursome
Multiple Scoring Formats
Scrolling Leaderboards for Clubhouse Big Screens…..
6/20/2013 10Copyright 2012. Wanamaker Corporation. All Rights Reserved
Boosting High School Revenue
Objective’s
1. Drive incremental revenue & awareness for High School golf teams via interactive digital
advertising on mobile and computer platforms.
2. Provide cost-effective cloud based platform for advertisers and schools
Goals
1. 500 High School tournaments for the 2013/14 golf season
2. Increase awareness and revenue for participating High Schools
3. Develop into fund-raising platform for High School Golf Teams
6/20/2013 11Copyright 2012. Wanamaker Corporation. All Rights Reserved
Targets
1. High Schools with golf programs
• # of High Schools with golf: 23,210
• # of High School Participants: 217,725 (includes boys & girls)
• Approx. 10-15 large tourneys per school
• (tourneys of at least 10 Schools)
2. State Associations
• TopDown approach
• Associations to High School Districts
• Districts to High Schools
Top 15 States
(based on number of participants)
State Boys Girls
1. TX 13 8k
2. CA 11k 7k
3. OH 8k 3k
4. IL 8k 4k
5. MI 7k 4k
6. NY 7k 2k
7. WI 7k 2k
8. IW 5k 3k
9. MN 5k 4k
10. PA 5k 3k
11. FL 4k 2k
12. NJ/NC/WA/GA 3k 1k
per
6/20/2013 12Copyright 2012. Wanamaker Corporation. All Rights Reserved
How it works for Schools
1. Easy start-up process for Schools
• commit letter from coach with tournament dates/locations, etc.
• Tournaments set-up in system by iWanamaker
2. Tournaments that utilize volunteers (approx 10-15 tourneys per school)
• FREE to use
• $200 donation to Host Golf Program
3. Volunteer driven
• Walking scorers Parents, Volunteers, JV, input scores or input on each hole by volunteers
• JV players can help at district, state tourneys & other large events
4. Host School Golf program will support via social media
• Twitter, Facebook, team website/school publications, eblasts, etc.
5. Advertising inventory for Host School
• School can sell advertising and retain 100% of the revenue
• $100 per banner advertisement / 10 total banner ads
6/20/2013 13Copyright 2012. Wanamaker Corporation. All Rights Reserved
How it works for Advertisers
1. One National Brand Advertiser per category
• Five categories-Auto, Beverage, Computer, Golf Equip., Training Aids, etc.
2. Expected number of Ad Impressions
• Test events produced 5,000 exposures
• 2,500,000 expected exposures for 500 events
• 5 -sponsors, 500,000 exposures per sponsor
3. Reporting, Metrics, Tracking- access to webpage provides
• Names of committed programs
• Number of committed & completed events
• Total number of ad impressions
• Total number of click-thrus
4. Advertiser Investment
• Total commitment: $50,000 ($0.10 per expected exposure)
• Start-up Payment: $25,000
• $25,000 after 500 golf programs commit
6/20/2013 14Copyright 2012. Wanamaker Corporation. All Rights Reserved
Brophy High School 10-Team Tournament
More new Leaderboard views……
Hole 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Pos Par 4 5 4 3 4 3 4 5 4 4 4 3 5 4 5 3 4 4 Total
1 Bubba Watson 3 5 4 3 3 3 4 5 4 4 4 4 4 3 4 2 4 4 67
2 Louis Oosthuizen 4 4 4 2 4 3 4 5 4 3 4 3 4 4 4 3 4 4 68
3 Lee Westwood 4 4 4 3 3 4 4 4 4 4 4 4 5 5 4 3 4 4 71
3 Matt Kuchar 4 6 4 4 5 4 3 3 3 3 3 4 5 4 4 3 3 5 71
5 Peter Hanson 4 5 4 3 4 3 4 5 4 4 4 3 5 4 5 3 4 4 72
5 Phil Mickelson 4 5 4 2 4 3 4 5 4 5 4 3 6 3 5 3 5 3 72
7 Ian Poulter 4 5 4 4 4 3 4 5 4 4 4 3 5 5 5 3 4 4 74
7 Adam Scott 5 5 4 3 4 3 3 5 4 4 4 4 5 4 5 4 4 4 74
9 Justin Rose 4 5 4 3 4 3 5 5 4 4 4 3 5 4 4 3 4 4 75
9 Padraig Harrington 4 4 4 4 5 4 4 5 4 4 4 2 5 6 5 4 5 4 75
9 Mike Northern 6 5 3 2 6 3 5 5 4 3 3 4 6 5 6 2 3 4 75
2012 Spring Training Classic
Round 1 | Gross Strokes | Full Field
Round View Field Scoring Format Scoring Type Scroll
Pos Player Total Thru Today R1 R2 R3 R4 Total
1 Garrett Smith -19 F -1 66 65 67 71 269
2 Justin Spray -17 F -4 67 67 69 68 271
3 John Adams -14 F -8 72 70 68 64 274
3 Sergio Smith -14 F -3 66 72 67 69 274
3 Phil Spray -14 F -1 67 67 69 71 274
3 Ron Howard -14 F E 66 67 69 72 274
7 Keegan Bradley -12 F -1 68 68 69 71 276
8 Troy Mcllroy -10 F -7 73 69 71 65 278
8 Jason Rose -10 F -4 68 72 70 68 278
8 Peter Hanson -10 F -2 67 71 70 70 278
8 Michael Thompson -10 F 1 69 69 67 73 278
2013 Colorado Springs High School Open
Round 4 | Gross Strokes vs Par | Full Field
Round View Field Scoring Format Scoring Type Scroll
Round View Field Scoring Format Scoring Type Scroll
Hole 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Pos Par 4 5 4 3 4 3 4 5 4 4 4 3 5 4 5 3 4 4 Total
1
Hunt, Bird, Smith,
Crowley
3 5 4 3 3 3 4 5 4 4 4 4 4 3 4 2 4 4 62
2
Johnson, Anderson,
Jacobsen,
Stienmocken
4 4 4 2 4 3 4 5 4 3 4 3 4 4 4 3 4 4 63
3
Williamson, Doddy,
Ankenbouer, Irwin
4 4 4 3 3 4 4 4 4 4 4 4 5 5 4 3 4 4 65
3
Heisler, Heisler,
Heisler, Heisler
4 5 4 4 5 5 3 4 3 3 3 3 5 4 3 3 3 4 65
3
Miller, Lang,
Phillips, Cosand
4 5 4 3 4 3 4 5 4 4 4 3 5 4 5 3 4 4 65
27th Annual Charity Championship
Round 1 | Gross Strokes | Full Field
Round View Field Scoring Format Scoring Type Scroll
Pos Team Total Thru Today R1 Total
1 Hunt, Bird, Smith, Crowley -10 F -10 62 62
2
Johnson, Anderson, Jacobsen,
Stienmocken
-9 F -9 63 63
3 Williamson, Doddy, Ankenbouer, Irwin -7 F -7 65 65
3 Heisler, Heisler, Heisler, Heisler -7 F -7 65 65
3 Miller, Lang, Phillips, Cosand -7 17 -7 65 65
3 Jones, King, Boudin, Larson -7 F -7 65 65
7 Woods, Atkins, Bosch, Austin -4 F -5 67 67
8 Cremlin Audi -3 F -3 69 69
8 Childrens Hospital of Denver -3 16 -3 69 69
Selecting a team name
will switch the view to
the team scorecard
27th Annual Charity Championship
Round 4 | Gross Strokes vs Par | Full Field

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Iw.customer pres. rev.13

  • 1. Copyright 2012. Wanamaker Corporation. All Rights Reserved 6/20/2013 Revolutionizing Golf Scoring, Mobile Advertising & Event Management
  • 2. iWanamaker is a web-based, Live Scoring & Leaderboard Mobile App for Golf 6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved Sponsor Advertising Tournament Leaderboard
  • 3. • iWanamaker is a cloud based event organizing and scoring platform for charity, corporate, amateur, club, school, and independently-organized golf events. Setup 36 team events in less than 7 minutes – including printed material! 6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved What is iWanamaker? Powerful Event MGMT Slide 3
  • 4. • iWanamaker is a data repository for golf clubs and event organizers that provides the opportunity to collect 100% of the participants information along with repeating an event in just two clicks! 6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved What is iWanamaker? Database Manager Slide 4 Email system
  • 5. • iWanamaker is an interactive advertising platform that offers sponsors of sports events a new and impactful tool to advertise and provide ROI. The ad below resulted in a net profit of $2,800 for Katie’s Kause! 6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved What is iWanamaker? Revenue Generator Slide 5 Web View
  • 6. • iWanamaker is a social media platform that allows golfers to compete with one another all over the world, whenever they want. Increase player interaction on the course with the iWanamaker Wall! 6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved What is iWanamaker? Social Golf Slide 6
  • 7. • iWanamaker gives event organizers everything they need to produce a high-tech golfer experience – print cart signs with event QR codes, starter sheets, player lists, bag tags, score cards and more. 6/20/2013 Copyright 2012. Wanamaker Corporation. All Rights Reserved What is iWanamaker? High-Tech Slide 7 Co- brandingCo-branding Unique QR code for each foursome
  • 9. Scrolling Leaderboards for Clubhouse Big Screens…..
  • 10. 6/20/2013 10Copyright 2012. Wanamaker Corporation. All Rights Reserved Boosting High School Revenue Objective’s 1. Drive incremental revenue & awareness for High School golf teams via interactive digital advertising on mobile and computer platforms. 2. Provide cost-effective cloud based platform for advertisers and schools Goals 1. 500 High School tournaments for the 2013/14 golf season 2. Increase awareness and revenue for participating High Schools 3. Develop into fund-raising platform for High School Golf Teams
  • 11. 6/20/2013 11Copyright 2012. Wanamaker Corporation. All Rights Reserved Targets 1. High Schools with golf programs • # of High Schools with golf: 23,210 • # of High School Participants: 217,725 (includes boys & girls) • Approx. 10-15 large tourneys per school • (tourneys of at least 10 Schools) 2. State Associations • TopDown approach • Associations to High School Districts • Districts to High Schools Top 15 States (based on number of participants) State Boys Girls 1. TX 13 8k 2. CA 11k 7k 3. OH 8k 3k 4. IL 8k 4k 5. MI 7k 4k 6. NY 7k 2k 7. WI 7k 2k 8. IW 5k 3k 9. MN 5k 4k 10. PA 5k 3k 11. FL 4k 2k 12. NJ/NC/WA/GA 3k 1k per
  • 12. 6/20/2013 12Copyright 2012. Wanamaker Corporation. All Rights Reserved How it works for Schools 1. Easy start-up process for Schools • commit letter from coach with tournament dates/locations, etc. • Tournaments set-up in system by iWanamaker 2. Tournaments that utilize volunteers (approx 10-15 tourneys per school) • FREE to use • $200 donation to Host Golf Program 3. Volunteer driven • Walking scorers Parents, Volunteers, JV, input scores or input on each hole by volunteers • JV players can help at district, state tourneys & other large events 4. Host School Golf program will support via social media • Twitter, Facebook, team website/school publications, eblasts, etc. 5. Advertising inventory for Host School • School can sell advertising and retain 100% of the revenue • $100 per banner advertisement / 10 total banner ads
  • 13. 6/20/2013 13Copyright 2012. Wanamaker Corporation. All Rights Reserved How it works for Advertisers 1. One National Brand Advertiser per category • Five categories-Auto, Beverage, Computer, Golf Equip., Training Aids, etc. 2. Expected number of Ad Impressions • Test events produced 5,000 exposures • 2,500,000 expected exposures for 500 events • 5 -sponsors, 500,000 exposures per sponsor 3. Reporting, Metrics, Tracking- access to webpage provides • Names of committed programs • Number of committed & completed events • Total number of ad impressions • Total number of click-thrus 4. Advertiser Investment • Total commitment: $50,000 ($0.10 per expected exposure) • Start-up Payment: $25,000 • $25,000 after 500 golf programs commit
  • 14. 6/20/2013 14Copyright 2012. Wanamaker Corporation. All Rights Reserved Brophy High School 10-Team Tournament
  • 15. More new Leaderboard views……
  • 16. Hole 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Pos Par 4 5 4 3 4 3 4 5 4 4 4 3 5 4 5 3 4 4 Total 1 Bubba Watson 3 5 4 3 3 3 4 5 4 4 4 4 4 3 4 2 4 4 67 2 Louis Oosthuizen 4 4 4 2 4 3 4 5 4 3 4 3 4 4 4 3 4 4 68 3 Lee Westwood 4 4 4 3 3 4 4 4 4 4 4 4 5 5 4 3 4 4 71 3 Matt Kuchar 4 6 4 4 5 4 3 3 3 3 3 4 5 4 4 3 3 5 71 5 Peter Hanson 4 5 4 3 4 3 4 5 4 4 4 3 5 4 5 3 4 4 72 5 Phil Mickelson 4 5 4 2 4 3 4 5 4 5 4 3 6 3 5 3 5 3 72 7 Ian Poulter 4 5 4 4 4 3 4 5 4 4 4 3 5 5 5 3 4 4 74 7 Adam Scott 5 5 4 3 4 3 3 5 4 4 4 4 5 4 5 4 4 4 74 9 Justin Rose 4 5 4 3 4 3 5 5 4 4 4 3 5 4 4 3 4 4 75 9 Padraig Harrington 4 4 4 4 5 4 4 5 4 4 4 2 5 6 5 4 5 4 75 9 Mike Northern 6 5 3 2 6 3 5 5 4 3 3 4 6 5 6 2 3 4 75 2012 Spring Training Classic Round 1 | Gross Strokes | Full Field Round View Field Scoring Format Scoring Type Scroll
  • 17. Pos Player Total Thru Today R1 R2 R3 R4 Total 1 Garrett Smith -19 F -1 66 65 67 71 269 2 Justin Spray -17 F -4 67 67 69 68 271 3 John Adams -14 F -8 72 70 68 64 274 3 Sergio Smith -14 F -3 66 72 67 69 274 3 Phil Spray -14 F -1 67 67 69 71 274 3 Ron Howard -14 F E 66 67 69 72 274 7 Keegan Bradley -12 F -1 68 68 69 71 276 8 Troy Mcllroy -10 F -7 73 69 71 65 278 8 Jason Rose -10 F -4 68 72 70 68 278 8 Peter Hanson -10 F -2 67 71 70 70 278 8 Michael Thompson -10 F 1 69 69 67 73 278 2013 Colorado Springs High School Open Round 4 | Gross Strokes vs Par | Full Field Round View Field Scoring Format Scoring Type Scroll
  • 18. Round View Field Scoring Format Scoring Type Scroll Hole 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Pos Par 4 5 4 3 4 3 4 5 4 4 4 3 5 4 5 3 4 4 Total 1 Hunt, Bird, Smith, Crowley 3 5 4 3 3 3 4 5 4 4 4 4 4 3 4 2 4 4 62 2 Johnson, Anderson, Jacobsen, Stienmocken 4 4 4 2 4 3 4 5 4 3 4 3 4 4 4 3 4 4 63 3 Williamson, Doddy, Ankenbouer, Irwin 4 4 4 3 3 4 4 4 4 4 4 4 5 5 4 3 4 4 65 3 Heisler, Heisler, Heisler, Heisler 4 5 4 4 5 5 3 4 3 3 3 3 5 4 3 3 3 4 65 3 Miller, Lang, Phillips, Cosand 4 5 4 3 4 3 4 5 4 4 4 3 5 4 5 3 4 4 65 27th Annual Charity Championship Round 1 | Gross Strokes | Full Field
  • 19. Round View Field Scoring Format Scoring Type Scroll Pos Team Total Thru Today R1 Total 1 Hunt, Bird, Smith, Crowley -10 F -10 62 62 2 Johnson, Anderson, Jacobsen, Stienmocken -9 F -9 63 63 3 Williamson, Doddy, Ankenbouer, Irwin -7 F -7 65 65 3 Heisler, Heisler, Heisler, Heisler -7 F -7 65 65 3 Miller, Lang, Phillips, Cosand -7 17 -7 65 65 3 Jones, King, Boudin, Larson -7 F -7 65 65 7 Woods, Atkins, Bosch, Austin -4 F -5 67 67 8 Cremlin Audi -3 F -3 69 69 8 Childrens Hospital of Denver -3 16 -3 69 69 Selecting a team name will switch the view to the team scorecard 27th Annual Charity Championship Round 4 | Gross Strokes vs Par | Full Field

Editor's Notes

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