entertainment pdf presentation

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STATE OF THE MARKET REPORT
Leisure & entertainment
industry in the Middle East

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• The Middle East is one of the world’s fastest growing tourists hotspots and
with confirmed investment of over $350 billion dollars in the theme parks
and attractions industry by 2020, this makes the region one of the most
lucrative markets globally.
• MENA, the smallest region in 2014 at only $93 million, will be the fastest-
growing over the next five years with a projected 28.0 percent compound
annual increase to an estimated $319 million in 2019.
• In Dubai alone, the Government hopes an increase in the tourist offering
will push up the number of tourists coming to the emirate alone to 20
million visitors a year by 2020 – up from 13.2 million in 2015. Last year, the
Abu Dhabi Government increased its target for tourist arrivals to 4.1 million
from an earlier figure of 3.5 million.
• The United Arab Emirates, which is within four hours of 3 billion people, is
positioning itself as a major tourist attraction and theme parks are a
critical element of that initiative.
Why the Middle East?

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UAE
• Mall of the World District, Dubai
• Mall of Arabia, Dubai
• Warner Bros Theme Park, Abu Dhabi
• Pearl of Dubai, Dubai
• Crystal Lagoon Water Theme Park,
Sharjah
• Blue Water Project, Dubai
• Dubai Eye, Dubai
• 20th Century Fox Theme Park, Dubai
• Museum of the Future, Dubai
• Dubai Creek Harbour, Dubai
• Aladdin City, Dubai
• Rosemont Hotel and Residences,
Dubai
• Six Flags Theme Park, Dubai
• KidzMondo, Dubai
• Motor Racing Theme Park, Dubai
• SeaWorld, Abu Dhabi
• IMG Worlds of Legends, Dubai
Upcoming leisure & entertainment projects in the region
QATAR
• Salwa Resort and Spa
• Doha Oasis, Doha
• Qatar Entertainment City, LusaiL
• Doha Festival City
SAUDI ARABIA
• Al Ogair Resort and Park, Al Ahsa
• 7 Theme Parks by KidzMondo
• 3 Theme Parks by Six Flags
OMAN
• Majarat, Oman
• Multi-cluster Entertainment and Leisure
Destination in Barka
JORDAN
• Red Sea Astrarium, Aqaba

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Projects in the UAE
Project Name Stakeholders
Involved
Project Details
Mall of the World
District, Dubai
• Owner/Developer:
Dubai Holding
The 10 million square-foot mall will contain more than 1,000 retail outlets, a
rooftop hotel, waterfront dining and entertainment, a theme park, an earth
science museum, and a planetarium. It also will contain its own monorail system
linked with the Dubai Metro along with a two-story underground parking
garage capable of holding 10,400 vehicles
Mall of Arabia,
Dubai
• Owner/Developer: Ilyas
and Mustafa Galadari
Group (IMG Group)
This project is a shopping mall built as part of the City of Arabia in the
Dubailand theme park premises. Original announcements said it would be
completed in 2008. Following the collapse of the Dubai real-estate market, the
mall's opening has been delayed. In 2016, in favor of IMG Worlds of Adventure's
opening date, it was announced that the mall will be revived within 10 years.
According to the developers the 10 million square-foot mall will contain more
than 1,000 retail outlets, a rooftop hotel, waterfront dining and entertainment, a
theme park, an earth science museum, and a planetarium. It also will contain
its own monorail system linked with the Dubai Metro along with a two-story
underground parking garage capable of holding 10,400 vehicles.
Warner Bros Theme
Park, Abu Dhabi
• Owner/ Developer:
Miral Asset
Management
• Operator: Farah
Leisure
• Consultant: AECOM
• Contractor: Six
Construct
Abu Dhabi has received bids for the main construction of the $544m Warner
Bros theme park on Yas Island. The development forms a part of the continuing
expansion of Yas Island and is expected to complete in 2018. The project
includes building indoor and outdoor areas for 19 themed rides. The indoor
rides will be accommodated in a large steel-frame construction.

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Project Name Stakeholders
Involved
Project Details
Pearl of Dubai, Dubai • Owner/Developer: Reef
Worlds
• Consultants: Atkins & Adnan
Saffarini Consultants
• Contractor: Habtoor
Leighton Group
Dubai is an artificial reef scheme designed by the US-based Reef
Worlds, which will provide a set of Babylonian-themed ruins for divers to
explore. The project is being built on a 20, 000 sqm underwater site,
close to the artificial archipelago known as The World. It forms a second
phase of an existing resort, which Reef Worlds declined to name due to
a non-disclosure agreement. The project is expected to complete by
2017.
Crystal Lagoon
Water Theme Park,
Sharjah
• Owner /Developer: Sharjah
Oasis Real Estate
• Designer/ Planner: Jack
Rouse
It is part of the Dh20-billion Sharjah Riverfront City. The park will have 40
water and dry rides, including a coaster that combines the action of a
water ride with the interactivity of a video game, making it the first of its
kind in the Middle East. Sharjah Riverfront City promises to be a
blockbuster attraction – the largest commercial, residential and tourism
development in Sharjah. Not only will the park and surrounding
development provide entertainment for Emirati families and visitors, it
will also infuse billions into the Sharjah economy.
Blue Water Project,
Dubai
• Owner/Developer: Meeras
Development
• Dredging partner: Van Oord
Buildings and infrastructure work is currently going on the Dh6-billion
Bluewaters Island close to Jumeirah Beach Residence. The frames of
Dubai Eye, billed to be the world’s tallest Ferris wheel, are already in
place. Work on the wheel installation has not yet begun.The Dh475-
million bridge, connecting the island to the mainland, is nearing
completion. Apart from the Ferris wheel, the development will have
retail, residential, hospitality and entertainment zones. It is expected to
attract more than three million visitors per annum. Built by Meraas
Holdings, the project is set to be one of the largest tourist hotspots in the
world.
Projects in the UAE

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Project
Name
Stakeholders
Involved
Project Details
Dubai Eye • Developer: Meraas Holding
• Consultant & Contractor:
Hyundai Contracting and
Starneth Engineering
• Access Road construction:
Habtoor Leighton Group
Bluewaters Island will feature the AED 1 billion ($270m)Dubai Eye, a 210-
metre (689 ft) tall giant Ferris wheel. If completed, it will be taller than the
current world's tallest Ferris wheel, the 167.6 m (550 ft) High Roller, which
opened in Las Vegas in March 2014,[4] and 19.5 m (64 ft) taller than the
190.5 m (625 ft) New York Wheel planned for Staten Island, which is
scheduled to open in 2017.
20th Century Fox
Theme Park, Dubai
• Owner/Developer: Al Ahli
Holding Group
Tenders have already been issued for some of the equipment required
for the park and construction tenders have been issued by mid-2016.
The park is scheduled to open in 2018. Greg Lombardo, senior vice
president of location-based entertainment for Twentieth Century Fox
Consumer Products, said: "20th Century Fox World Dubai will provide an
continuing platform for immersive brand engagement with our
consumers from around the world, including key international markets of
Europe, Russia and China."
Museum of the
Future, Dubai
• Developer: Meraas Holding
• Architect/Designer: Killa
Design
• Geo-technical contractor:
ACES
The $136 million building is being built near Dubai's financial district, just a
seven-minute drive from the famous Burj Khalifa skyscraper — the tallest
man-made structure in the world. The Museum of the Future which will
be opening in 2018 is going to be the centre of futuristic ideas,
innovation, and it will be the one-stop destination for inventors from all
over the world. To make this museum of the future even more futuristic,
part of the museum will be built using 3D printing technologies.
Dubai Creek
Harbour
• Developers: Emaar
Properties and Dubai
Holdings
• Architect/ Designer:
Santiago Calatrava
Developers Emaar Properties and Dubai Holdings have partnered to
create a huge development on the Dubai waterfront, with six residential
towers as well as a pair of rocket-shaped buildings they say will be the
world's tallest twinned skyscrapers.
Projects in the UAE

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Project
Name
Stakeholders
Involved
Project Details
Aladdin City • Owners/ Developers: The
Dubai Municipality
• Consultants & Contractors:
Arif & Bintoak Consulting
Architects and Engineers,
Incorporated Consultants
and Meinhardt Group –
design consultant
Work on Aladdin City, an iconic project inspired by the tales of Aladdin
and Sindbad on Dubai Creek, will commence in the fourth quarter 2016
with completion slated for fourth quarter 2018, project cost to be
Dh1.835 billion ($500 million). The project will have three towers,
comprising commercial and hotel space, with the towers spread over a
distance of 450 metres on Dubai Creek..
Rosemont Hotel and
Residences Dubai-
Rainforest and
Aquarium
• Developer: Damac
Properties
The 7,000-square-meter rainforest will be part of the upcoming
Rosemont Hotel and Residences Dubai, one of the properties under
Hilton's luxury independent brand Curio. The complex, expecting to
welcome its first guests in 2018, consists of two 53-story-high towers
including a 448-key hotel and a 280-room serviced apartment tower.
Six Flags Theme
Park- Dubai
• Owner: Dubai Holding, Inc.
• Developer: Meeras
• Lead Design Consultant:
FORREC
Planned to open in late 2019, Six Flags Dubai will be the fourth theme
park at the Dubai Parks and Resorts destination and will include 27 rides
and attractions for all ages across six themed zones; Thrillseeker Plaza,
Magic Mountain, Fiesta Texas, Great Escape, Great Adventure, and
Great America. Set over an area of 3.5 million square feet with an
opening day footprint of 2 million square feet, the estimated cost of the
project is AED 2.6 billion.
KidzMondo, Dubai • Owner Developer: Dubai
Financial Services Authority
(DFSA) & Ento Capital
Management
The project will feature amusement parks, apartments, shops,
restaurants, and a cultural centre. Ento Capital Management, an
investment company licensed by the Dubai Financial Services Authority
(DFSA), said it is geared to reconstruct the Wonder Land project,
located on Al Riyadh Street.
Projects in the UAE

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Project
Name
Stakeholders
Involved
Project Details
Motor Racing
Theme Park, Dubai
• Developer: Dubai Union
Properties
Dubai’s Union Properties (UP) has renewed plans to build a $163m
(AED600m) motor racing theme park in Dubailand. The masterplan will
be revised however, making the original theme park designs smaller and
more affordable while relocating half the land for mixed-use
development.
SeaWorld, Abu
Dhabi
• Owner/ Developer: Abu
Dhabi government/ Miral
Asset Management
SeaWorld will open first theme park without orcas in Abu Dhabi. The park
will open in 2022 in Abu Dhabi’s Yas Island, a man-made island that is
already home to hotels, a water park and Ferrari World and the Yas
Marina Circuit.
IMG Worlds of
Legends, Dubai
• Owner/Developer: Ilyas
Galadari and Mustafa
Galadari
IMG Worlds, Dubai-based owner and operator of the world’s largest
indoor theme park, IMG Worlds of Adventure, announces the launch of
its latest project, IMG Worlds of Legends.
With nine unique zones spread across over 2 million square feet, IMG
Worlds of Legends will feature some of the most exciting and popular
brands in the world, making it one of the biggest global licensing deals
of its kind.
IMG Worlds of Legends will offer a fully immersive experience, with each
zone in the theme of a different imaginary world, complete with 104,000
square feet of food and beverage space and 102,000 square feet of
retail space.
Projects in the UAE

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Project
Name
Stakeholders
Involved
Project Details
Salwa Resort and
Spa
Qatar’s first resort attached to a theme park is set to open in early 2017.
Salwa Resort and Spa, which is located next to Aqua Park waterpark,
was designed to attract more visitors to the country’s first-ever theme
park. The waterpark will likely undergo expansion plans to be completed
by 2019.
Doha Oasis, Doha • Owner/Developer: Halul
Real Estate Investment
Company
• Main Contractor: Redco
Construction-Al Mana
This started in December 2015 and endeavours to be ready in the end of
2018. Seven million safety man-hours award has been earned for the high
safety quality of the project. One of the tallest roller coasters in the region
will have its home in Doha, within the under-construction ‘Doha Oasis’. The
development encompasses the largest indoor theme park. The Theme Park
occupies the Central Area of the Podium at the ground level and is
covered by a steel dome ensuring a clear height of 18 metres, supporting
the landscape garden, and is penetrated by skylights.
Qatar Entertainment
City, Lusail
• Owner/Developer: Qatari
Diar/ Abu Dhabi Investment
House (ADIH)
• Consultant: Forrec (Design
Consultant), RTKL (Master
Plan), KEO International
(Main Consultant)
• Contractor: Redco
International Trading &
Contg, HBK Hamad Bin
Khalid
Large theme park is also planned for Lusail, north of Doha, on a site being
developed by Qatari Diar. Qatar Entertainment City will cover almost 1, 000,
000 sqm and will include a theme park as its main feature. Completion date
and cost have not been disclosed.
Doha Festival City • Owner/ Developer: BASREC
(Bawabat Al Shamal Real
Estate Company WLL)
• Engineer: MACE (PM)
• Contractor: Gulf Contracting
Company (GCC)
Doha Festival City pushes back opening date to March. When fully open,
DFC is expected to have around 400 stores, including the world’s largest
Monoprix, an 18-screen 4D VOX cinema and an Angry Birds theme park.
Projects in Qatar

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Project
Name
Stakeholders
Involved
Project Details
Al Ogair Resort and
Park, Al Ahsa
• Owner: Al Ahsa
municipality
Arabia Al-Ogair is a government-backed tourism resort planned for a
100 million sqm site on the Gulf coast. It will contain a marina, hotels,
entertainment centres and parks among other things. Work on the
project is expected to start in Q4 2015. Completion date and cost
have not been disclosed.
7 Theme Parks by
KidzMondo
• Owner Developer: Abdul
Rahman Saad Al-Rashid
and Sons & Kidz Holding
KidzMondo has signed a franchise agreement with Abdul Rahman
Saad Al-Rashid and Sons to build seven edutainment theme parks in
Saudi Arabia with the first in Riyadh. The entire development will be
carried out over the next ten years, at the cost of $133m (SR500m).
3 Theme Parks by
Six Flags
Six Flags Entertainment Corporation plans to open three theme parks
in Saudi Arabia at an investment of over $1.5 billion as part of its
regional expansion plans, said a report. The first of the project is likely
to open in Riyadh over the next four to five years.
Projects in Saudi Arabia

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Project
Name
Stakeholders
Involved
Project Details
Majarat, Oman • Owner/Developer: FBF
group and Arab Malaysia
Development Company
• Consultant: Sanderson
group
Majarat Oman, the Sultanate's biggest indoor theme park being built in
the premises of the Al Sawadi Beach Resort, is planning a soft opening in
2017. The $104m indoor theme park is spread over 25, 000 sqm between
Muscat and Sohar. It will have four zones including Alien Colony, Fuzzie's
World, Space Station and Neptune Water Park.
Multi-cluster
Entertainment and
Leisure Destination
in Barka
• Developer: Muscat
National Development &
Investment Company
(ASAAS)
The first development of its kind and scale in Oman, this outstanding
national asset will boast an integrated theme park, a wildlife and
waterpark, an equestrian center and edutainment center as well as
multiple hotels, a residential zone, retail areas that will offer a range of
retail, leisure and dining options.
Projects in Oman
Projects in Jordan
Project
Name
Stakeholders
Involved
Project Details
Red Sea Astrarium,
Aqaba – Jordan
• Developer- Rubicon Group
Holding (RGH)
• Consultant: ARUP
• Contractor: Arabtec
Construction
The 740, 000 sqm Red Sea Astrarium project will cost $1.5bn to build. It
includes four hotels and 16 entertainment developments including a Star
Trek-themed attraction. The key attractions include dining, retail,
nightlife, rides, shows, museum exhibits, theme parks, water parks,
interactive walk-throughs, and a ‘Star Trek Experience’ based upon the
new Star Trek franchise

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Where is the Middle East L&E industry heading to?
It is evident that the Middle East leisure and entertainment industry is
witnessing a huge growth and is set to become one of the leading L&E
destinations globally with so many projects under construction and in
planning.
With growing cluster of leisure attractions opening in the region
including theme parks, water parks, zoos, FECs and aquariums, it has
become more crucial than ever for new and existing parks and
entertainment owners to develop effective strategic business, guest
attraction, marketing and operational models that will enable them to
achieve a competitive edge.

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Join us for this exciting ride and experience the
magic behind what is takes to be ‘the destination
of choice’ in the region and beyond.
Learn how you can develop world-class attractions and ensure sustainable growth
through robust planning, innovative designs, effective partnerships and guest
attraction strategies.
Download the
agenda now
9 – 11 May 2017
The Meydan Hotel, Dubai, UAE

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Transformation of the UAE into a Leading L&E Destination by Philip
Shepherd, ME Leader, PwC
Led by PwC in 2016, this presentation highlights some of they key factors that has made
UAE one of the leading L&E destinations globally.
Investing in your software – Your people by Maya Mattar, Chief I.D.E.E.
Officer, I.D.E.E. for People Development
A summary of the masterclass led last year, this presentation gives insight into business
practices in staff training and retention.
To IP or Not to IP by Mrinal Anand, Industry Principal, Leisure &
Attractions, PwC
As IPs are central to many theme park and leisure experiences, this presentation discusses
whether theme park owners need to consider IPs as a part of their guest attraction
strategy.
Free presentations from previous editions on:

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Theme Parks and Attractions Industry in the Middle East
With so many theme park projects developed and under planning in the Middle East - what
makes this market so lucrative in the region?
Download this whitepaper now and gain insight into some of the notable projects in region, key
drivers and success factors for theme parks in the Middle East.
How will future theme parks look like?
Theme parks in the Middle East and across the globe have been evolving over the years in order
to develop innovative theme parks and amusement parks that entice visitors, deliver
satisfaction, and ultimately maximise revenue.
Download this whitepaper to find out how theme parks will evolve in the future, that you are
prepared for the next-gen visitor.
Why the UAE matters - By InPark Magazine Editor, Martin Palicki
Nestled on the Persian Gulf, the UAE has been an expanding market for decades. With a rich
and ancient history, the modern country of the United Arab Emirates is only the same age as
Walt Disney World.
Interestingly, their trajectories have been surprisingly similar. With Dubai and Abu Dhabi leading
the way, the UAE has become an entertainment and relaxation destination for Europe, Asia and
Africa. Read the full article by IPM Editor, Martin Palicki on Why the UAE matters.
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