The document discusses plans for an urban transport network called ivigo. It will redefine commutes by pushing boundaries through collaboration. Ivigo aims to engage and surprise users, viewing people as active participants rather than passive media receivers. The network symbolizes community and getting people on the move, with the name "ivigo" combining "vigo" meaning community and "go" representing adventurers. It will highlight unexpected journeys of weekly trailblazing users to build a community of urban adventurers.

1. Urban transport network

3. N Cli
IO
ent
S
I
V
Limitless
potential!
Inside every
body is an
athlete
A history of
success
through
technological
innovation
A desire to be
the best you
can be
HERI
TAGE
T
S
E
L
Y

4. ion
ct
era tion
int ra
is bo
dia olla
e c
M
People as
passive media
receivers
nd
a
Nothing is
irrelevant

5. Our brand

6. Our competition

8. N
IO
Redefine the
commute
IS
V
Pushing the
boundaries
through
collaboration
HERI
TAGE
Clie
Adventurous
by nature
nt
E
L
Y
Engage and
surprise
T
S

9. Logo attempts

10. Name attempts
Wego
(2we)go
(Duo)go
DoGo
Amigo
Simulgo
Pronto
Vivogo
Vigo
!
Vitago
Duogo
Bigo
Tourigo
Festivigo
Polygo
Gogo bikes
Sego
Figo

11. Why ivigo?
“Vigo” is derived from the Latin word “vicus” meaning community or
neighborhood.
!
“Go” embodies and defines this community of adventurers on the move.
!
Combined together ivigo reminds our users that life is invigorating.

13. Design elements

15. Our concept

18. In 200 meters

24. Life is filled with
unexpected turns
The quickest path is not
always the most exciting
A stranger can be
your best friend

28. Communication

29. Using guerrilla advertising strategies we awaken
people’s curiosity about ivigo

34. Trailblazers of the Week
In each city we highlight the users who take us on more unexpected
journeys on the ivigo website.
!
Builds our community of urban adventurers.