itzup tabs give you a way to engage your fans with a branded social experience while delivering local content and local rewards.

1. every live event you like
Xcellos Proprietary and Confidential
Sunday, June 26, 2011

2. Xcellos Proprietary and Confidential
Sunday, June 26, 2011

3. SOCIAL CALENDAR
Your Branded Social Calendar
Getting on your customers’ lists of things to do
More Than 80,000 Live & Televised Events
Every live event your customers like
Locally-Created Events
Turning customers into brand advocates
Xcellos Proprietary and Confidential
every live event you like
Sunday, June 26, 2011

4. SOCIAL ARCHIVE
User-Submitted Photos
Your customers sharing photos of your place
Branded Event Walls
Becoming the page where fans banter about events
The Facebook Places Fans Go
Staying on your customers’ lists of favorite places
Xcellos Proprietary and Confidential
every live event you like
Sunday, June 26, 2011

5. SOCIAL COMMERCE
Fans Spend More
Turning social activity into incremental sales
Branded Loyalty Gifts
Rewarding your customers for connecting
Optimized Deals
$ The offers your customers want, when they want them
Xcellos Proprietary and Confidential
every live event you like
Sunday, June 26, 2011

6. THE ITZUP TAB
custom header -./+$0)
branded header with
location information
local status
custom messages
Your Franchise Location posted this clever status
for each location 9+:(%2+$
;:+$ posted 2 minutes ago- Like - Comment
01(.2$3&'#()
*+#,&-#.#/
0%1'2.#*$+3+#()
2/13/2011, 1:00PM Georgia Tech vs. Virginia Tech
social calendar 2/15/2011, 7:00PM Karaoke Tuesday
2/16/2011, 1:00PM Georgia Tech vs. Chattanooga
customized events
with localized deals Georgia Tech Basketball means Yellowjacket
specials on appetizers and beers.
!"#$%&'#()
Share this event and get the deal.
*+#,&-#.#/
Like - Comment
2/23/2011, 9:00PM Atlanta Hawks vs. Phoenix Suns
social archive !"#$%&'(')
photos of local events
to share with fans
81+%+&8.+6+
*+#,&-#.#/
!"#$*+",
social commerce
integrated social 4#5#67%2+$
loyalty program
every live event you like
Sunday, June 26, 2011

7. THE ITZUP TAB
Your Location Here Centralized control
One Brand Portal Your
your centralized Brand to create a branded
facebook page Here
-./+$0)
social experience,
while delivering
local content that
One Variable Tab engages fans and
access every location
through a single tab rewards their
Your Franchise Location posted this clever status
involvement.
9+:(%2+$ 01(.2$3&'#()
;:+$ posted 2 minutes ago- Like - Comment *+#,&-#.#/
0%1'2.#*$+3+#()
2/13/2011, 1:00PM Georgia Tech vs. Virginia Tech
2/15/2011, 7:00PM Karaoke Tuesday
2/16/2011, 1:00PM Georgia Tech vs. Chattanooga
Georgia Tech Basketball means Yellowjacket
specials on appetizers and beers.
!"#$%&'#()
Share this event and get the deal.
*+#,&-#.#/
Like - Comment
2/23/2011, 9:00PM Atlanta Hawks vs. Phoenix Suns
!"#$%&'(')
81+%+&8.+6+
*+#,&-#.#/
!"#$*+",
4#5#67%2+$
every live event you like
Sunday, June 26, 2011

8. Your Franchise Location posted this clever status
USING LIVE EVENTS TO DRIVE TRAFFIC
9+:(%2+$ 01(.2$3&'#()
;:+$ posted 2 minutes ago- Like - Comment *+#,&-#.#/
0%1'2.#*$+3+#()
2/13/2011, 1:00PM Georgia Tech vs. Virginia Tech
2/15/2011, 7:00PM Karaoke Tuesday
2/16/2011, 1:00PM Georgia Tech vs. Chattanooga
Georgia Tech Basketball means Yellowjacket
specials on appetizers and beers.
!"#$%&'#()
Share this event and get the deal.
*+#,&-#.#/
Like - Comment
2/23/2011, 9:00PM Atlanta Hawks vs. Phoenix Suns
!"#$%&'(')
Create special events
81+%+&8.+6+
Search local live events
*+#,&-#.#/
!"#$*+", Promote televised sports
4#5#67%2+$
every live event you like
Sunday, June 26, 2011

9. DEALS FOR SHARING EVENTS
9+:(%2+$ Your Franchise Location posted this clever status 01(.2$3&'#()
;:+$ posted 2 minutes ago- Like - Comment *+#,&-#.#/
0%1'2.#*$+3+#()
2/13/2011, 1:00PM Georgia Tech vs. Virginia Tech
2/15/2011, 7:00PM Karaoke Tuesday
2/16/2011, 1:00PM Georgia Tech vs. Chattanooga
Georgia Tech Basketball means Yellowjacket
specials on appetizers and beers.
!"#$%&'#()
Share this event and get the deal.
*+#,&-#.#/
Like - Comment
2/23/2011, 9:00PM Atlanta Hawks vs. Phoenix Suns
!"#$%&'(')
Custom Deals with optimization
81+%+&8.+6+
Instant rewards for social behavior *+#,&-#.#/
!"#$*+",
Incremental friend traffic
4#5#67%2+$
every live event you like
Sunday, June 26, 2011

10. 2/13/2011, 1:00PM Georgia Tech vs. Virginia Tech
2/15/2011, 7:00PM Karaoke Tuesday
2/16/2011, 1:00PM Georgia Tech vs. Chattanooga
Georgia Tech Basketball means Yellowjacket
specials on appetizers and beers.
DEALS FOR SHARING EVENTS
!"#$%&'#()
Share this event and get the deal.
*+#,&-#.#/
Like - Comment
2/23/2011, 9:00PM Atlanta Hawks vs. Phoenix Suns
!"#$%&'(')
81+%+&8.+6+
*+#,&-#.#/
!"#$*+",
Attract new customers
4#5#67%2+$
Rewards drive repeat traffic
Local photos generate more tags
every live event you like
Sunday, June 26, 2011

11. Like - Comment
2/23/2011, 9:00PM Atlanta Hawks vs. Phoenix Suns
!"#$%&'(')
DEALS FOR SHARING EVENTS 81+%+&8.+6+
*+#,&-#.#/
!"#$*+",
4#5#67%2+$
Scalable, immediate gratification
Collect physical address for redemption
Drive traffic to store to claim reward
every live event you like
Sunday, June 26, 2011

12. PLACES, DEALS AND MOBILE
Valet QR Checkin -./+$0)
9+:(%2+$ Your Franchise Location posted this clever status 01(.2$3&'#()
posted 2 minutes ago- Like - Comment
Mobile Social Loyalty Program
;:+$ *+#,&-#.#/
0%1'2.#*$+3+#()
2/13/2011, 1:00PM Georgia Tech vs. Virginia Tech
2/15/2011, 7:00PM Karaoke Tuesday
2/16/2011, 1:00PM Georgia Tech vs. Chattanooga
Georgia Tech Basketball means Yellowjacket
specials on appetizers and beers.
!"#$%&'#()
Share this event and get the deal.
*+#,&-#.#/
Like - Comment
Trading frequency for points
2/23/2011, 9:00PM Atlanta Hawks vs. Phoenix Suns
!"#$%&'(')
81+%+&8.+6+
*+#,&-#.#/
!"#$*+",
4#5#67%2+$
Points = Instant Cool Schwag
Xcellos Proprietary and Confidential
Sunday, June 26, 2011

13. THE NEW CONSUMER PROFILE
what your fans DO and WANT,
not just what they have ‘LIKED’
what they are willing to share
and what incentives work
$
how social behavior leads to
brick & mortar transactions
Xcellos Proprietary and Confidential
Sunday, June 26, 2011