It’s your time to shine sm results
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Time to Shine
This document outlines the schedule and events for the Alpha Phi Omega 2012 National Convention, including an opening ceremony, exploration and dinner on the first night, a region meeting, workshops, casino night, banquets to recognize fellowship and awards, and a trip to Downtown Disney. It also mentions looking forward to future regional and national conventions.
HD-Visa Launching Concept (Conducted by eBrand Vietnam)
“I love to use HD-Visa card. It’s very convenient and fast!” “We usuallylook for more benefits and offersfrom HD-Visa” “I feel like HD-Visa gives me morepower & freedom” “People respectus!” - Banking Industry Proposal
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The document summarizes a case study of Merrill Lynch's launch of a new Visa card and the financial advisor sales promotion used to promote it. The promotion leveraged competitiveness and sports enthusiasm by creating a 10-week sales competition with weekly incentives and prizes, including a Porsche and Super Bowl tickets. Marketing materials like a parody Sports Illustrated issue and weekly giveaways maintained momentum. The digital experience tracked daily sales performance. The promotion was very successful, making it the second most successful product launch and praised by MBNA executives as the best sales promotion they had ever seen.
YAR-Bank launch of IB project 2014
YAR-Bank has launched its new internet bank after two years of development. Key accomplishments include creating new IT systems, developing attractive retail products, rebranding the bank, and staying within budget. The new functionality includes 10 new applications covering processing, customer relationship management, credit decisions, deposits, call center support, and more. Fraud prevention policies are in place, including document verification. Credit risk is mitigated through technical and financial analysis, including credit scores. New products include loans, deposits, and credit cards with competitive rates and limits. Marketing plans include promotion, media relations, online advertising, and a campaign.
Battle of the banks in Singapore - by Tesla Insights
Case study: what customers say about banks in Singapore.
What do your customers think about your banking products and service?
What do they expect from a retail bank?
How do they compare you to the competition?
Do they like your latest campaign or your newest product?
How much do they talk about you vs your competitors?
Where do they talk about you?
Who are your top influencers?
You can answer all these questions using social media intelligence.
Finish in Four: The Advisor's Role in Moving Students from Retention to Degre...
The document discusses strategies for advisors to help move students from retention to degree completion. It outlines how comprehensive advising programs can increase graduation rates and decrease student debt by centralizing advising services, coordinating efforts across campus, and identifying obstacles facing students. The PathwayOregon program at the University of Oregon is highlighted as an example, with advisors playing a key role in tracking student progress, addressing issues early, and helping students graduate in a timely manner.
Budget Seminar 2016
The document provides an overview of the global environment and Singapore's Budget 2016. It summarizes key points from Budget 2016, including that it allocates 66% of spending to the long-term goal of transforming the economy compared to 34% for short-term concerns. The budget focuses on building a caring and resilient society, transforming the economy through enterprise and innovation, and partnering for the future. It also outlines various economic initiatives, support for businesses, and support for people announced in the budget.
Citibank group7
Citibank was considering launching credit cards in Asia Pacific markets. They analyzed strengths, weaknesses, opportunities and threats in various countries. Their mission was to serve the growing middle class. They decided to enter markets like Taiwan, India, Indonesia and Malaysia by targeting different customer segments. They chose not to enter Korea due to regulations.
Recommended
Time to Shine
This document outlines the schedule and events for the Alpha Phi Omega 2012 National Convention, including an opening ceremony, exploration and dinner on the first night, a region meeting, workshops, casino night, banquets to recognize fellowship and awards, and a trip to Downtown Disney. It also mentions looking forward to future regional and national conventions.
HD-Visa Launching Concept (Conducted by eBrand Vietnam)
“I love to use HD-Visa card. It’s very convenient and fast!” “We usuallylook for more benefits and offersfrom HD-Visa” “I feel like HD-Visa gives me morepower & freedom” “People respectus!” - Banking Industry Proposal
Merrill Lynch Visa + Card [case study]
The document summarizes a case study of Merrill Lynch's launch of a new Visa card and the financial advisor sales promotion used to promote it. The promotion leveraged competitiveness and sports enthusiasm by creating a 10-week sales competition with weekly incentives and prizes, including a Porsche and Super Bowl tickets. Marketing materials like a parody Sports Illustrated issue and weekly giveaways maintained momentum. The digital experience tracked daily sales performance. The promotion was very successful, making it the second most successful product launch and praised by MBNA executives as the best sales promotion they had ever seen.
YAR-Bank launch of IB project 2014
YAR-Bank has launched its new internet bank after two years of development. Key accomplishments include creating new IT systems, developing attractive retail products, rebranding the bank, and staying within budget. The new functionality includes 10 new applications covering processing, customer relationship management, credit decisions, deposits, call center support, and more. Fraud prevention policies are in place, including document verification. Credit risk is mitigated through technical and financial analysis, including credit scores. New products include loans, deposits, and credit cards with competitive rates and limits. Marketing plans include promotion, media relations, online advertising, and a campaign.
Battle of the banks in Singapore - by Tesla Insights
Case study: what customers say about banks in Singapore.
What do your customers think about your banking products and service?
What do they expect from a retail bank?
How do they compare you to the competition?
Do they like your latest campaign or your newest product?
How much do they talk about you vs your competitors?
Where do they talk about you?
Who are your top influencers?
You can answer all these questions using social media intelligence.
Finish in Four: The Advisor's Role in Moving Students from Retention to Degre...
The document discusses strategies for advisors to help move students from retention to degree completion. It outlines how comprehensive advising programs can increase graduation rates and decrease student debt by centralizing advising services, coordinating efforts across campus, and identifying obstacles facing students. The PathwayOregon program at the University of Oregon is highlighted as an example, with advisors playing a key role in tracking student progress, addressing issues early, and helping students graduate in a timely manner.
Budget Seminar 2016
The document provides an overview of the global environment and Singapore's Budget 2016. It summarizes key points from Budget 2016, including that it allocates 66% of spending to the long-term goal of transforming the economy compared to 34% for short-term concerns. The budget focuses on building a caring and resilient society, transforming the economy through enterprise and innovation, and partnering for the future. It also outlines various economic initiatives, support for businesses, and support for people announced in the budget.
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Citibank was considering launching credit cards in Asia Pacific markets. They analyzed strengths, weaknesses, opportunities and threats in various countries. Their mission was to serve the growing middle class. They decided to enter markets like Taiwan, India, Indonesia and Malaysia by targeting different customer segments. They chose not to enter Korea due to regulations.
Citibank Asia-Pacific Credit Card Case
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This document discusses the launch of designer debit cards in India. It notes that debit cards have become the main interface people have with banks, interacting with cards 9 times per month on average. However, current debit cards in India are seen as reminders of lower status and do not reflect the aspirations of new generations. The presentation proposes launching designer debit cards with innovative designs, shapes, colors and motifs to make debit cards a statement of lifestyle and status. This would help debit cards gain prestige currently enjoyed by credit cards and disrupt the market by answering the consumer need to stand out and be noticed.
Indonesia citi bank
Citibank is proposing to launch credit cards in Indonesia. Indonesia has a population of over 250 million people and is the largest Islamic country in the world. The proposal discusses Indonesia's growing middle class and consumer spending power. It outlines competitors and target customer segments. The action plan involves pre-launch market research, designing cards to match identified needs, and a marketing plan with advertisements, road shows and promotions. The conclusion is that now is the right time for launch as Indonesia's economy grows and this will help Citibank's global expansion.
How to launch a customer loyalty program that boosts your bottom line
The document discusses reasons for businesses to implement customer loyalty programs and tips for launching a loyalty program. It notes that there are over 3 billion loyalty program memberships in the US, with more than 71% of households earning $100,000 or more enrolled in a program. Successful loyalty programs are focused on customer engagement and retention rather than just transaction-based rewards, and increasing customer retention rates by 5% can increase profits by 95%. The document provides examples of different types of loyalty programs and gives 11 tips for launching a simple, easy-to-use program focused on customer needs rather than corporate goals.
The Journey to Digital Transformation with Touch Bank
The document summarizes the digital transformation journey of Touch Bank, a fully digital retail bank in Russia, in 3 sentences or less:
Touch Bank launched in April 2015 after a one year build, has over 70,000 customers accessing banking services through internet, mobile, and call centers with no physical branches or ATMs, and has received awards for innovation including Best Online Bank of 2015 and Most Innovative Retail Bank in Russia 2016.
10 Insightful Quotes On Designing A Better Customer Experience
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Creme of Nature Argan Oil Expansion Virtual Briefing Deck
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Sophisticate's Feb. 2011
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This document provides impressions for Juicy January/February 2011 that were provided by m strategies inc. for Creme of Nature. The impressions are labeled as TBD, meaning the details are to be determined. m strategies inc. created this expressly for their client Creme of Nature.
Creme of Nature Sophisticate's dec jan 2011
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Creme of Nature Sophisticate's nov 2010
This document discusses a hair care brand called Creme of Nature. It provides statistics showing the brand had over 363,000 impressions in November 2010. The document was expressly provided by a company called m strategies inc. for Creme of Nature.
Look Good Feel Better Teams with Creme of Nature
Creme of Nature has partnered with Look Good...Feel Better, a non-profit organization that provides support to cancer patients through beauty workshops, to help spread awareness of their services during breast cancer awareness month. Look Good...Feel Better offers free two-hour makeup and skin care workshops led by cosmetologists to help cancer patients manage appearance-related side effects of treatment and boost confidence. Creme of Nature will include Look Good...Feel Better brochures in product packaging and promote the organization through their website and social media platforms to help more women learn about these confidence-boosting services.
MSI THANKS SOCIAL MEDIA COMMUNITIES WITH GIVEAWAYS
M strategies inc. announced Twitter and Facebook giveaways over the next two weeks to thank followers and fans. The PR agency focuses on social media strategy and has implemented campaigns for clients across sectors. The president said the giveaways demonstrate their commitment to social media platforms and will benefit clients by driving exposures while showing gratitude. A $25 iTunes gift card will be given to a random Twitter follower who becomes a Facebook fan, and the Facebook community will have a chance to win a prize the following week.
Kfc virtual worlds_masie_v1
1) The document outlines the development of a virtual KFC training world, including planning stages, character and setting sketches, and examples of narrative showcases within the virtual world.
2) Key stages in developing the virtual KFC training world are outlined, such as planning, developing characters and settings, building specifications, and creating graphic mockups.
3) Examples of narrative showcases within the virtual world are provided, including scenarios for dealing with problem customers and simulations of team member and shift supervisor responsibilities.
Msi anniversary release final
m strategies inc., a Dallas-based public relations agency, is celebrating its 8th anniversary. Founded in 2002, the agency has established itself as a thought leader in traditional, social, and emerging media strategy. The agency has launched several successful social media campaigns and online editorial outreach initiatives for its clients. Despite economic challenges, the agency has maintained relationships with national and global brands through its expertise and commitment to client service. Looking ahead, the founder expressed confidence in the agency's continued success over the next eight years.
Four Cs of Social Media
As presented to the Schieffer School of Journalism faculty at TCU, February 13, 2010, this deck walks through the basis of a sound social media strategy by examining the high level concepts of community, content, conversations and connections.
An Example Of Negative Facebook Fans
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Mini Intern Jobdescription ALL-STAR
This document describes a mini-internship opportunity at m strategies inc., a public relations firm. The internship is for 30 days and requires dedicating at least 24 hours per week. Interns will assist account executives and supervisors with the 2010 NBA All-Star All Access Pass initiative. Responsibilities include attending weekly calls, managing social media, researching media outlets and vendors, gathering media clips, and monitoring other sporting events. Qualified candidates should be studying public relations, journalism, or communications. Experience with social media, events, and PR is preferred.
Dfb Final Report
The document summarizes a public relations event held by the Dallas Furniture Bank to promote their annual CHAIR-ity fundraiser. A former "Top Chef" participated in local morning show interviews which generated over 7 million impressions across print, broadcast, and online media. The event featuring a friendly cook-off between the chefs was well received and increased recognition for the furniture bank. Ticket sales exceeded previous years, making it the most successful CHAIR-ity fundraiser to date.
MSI Social Media Deck
Traditional media like newspapers and television have had to adapt to new technologies and platforms. Emerging media like the internet, mobile devices, and social media are increasingly important ways for brands to reach audiences. The document discusses how the PR firm m strategies inc. has embraced emerging media platforms like blogs, social networks, and online video for nearly a decade to integrate these strategies into clients' PR initiatives and maximize their exposure.
MSI's Rock My Twitter
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
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This document discusses the launch of designer debit cards in India. It notes that debit cards have become the main interface people have with banks, interacting with cards 9 times per month on average. However, current debit cards in India are seen as reminders of lower status and do not reflect the aspirations of new generations. The presentation proposes launching designer debit cards with innovative designs, shapes, colors and motifs to make debit cards a statement of lifestyle and status. This would help debit cards gain prestige currently enjoyed by credit cards and disrupt the market by answering the consumer need to stand out and be noticed.
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Citibank is proposing to launch credit cards in Indonesia. Indonesia has a population of over 250 million people and is the largest Islamic country in the world. The proposal discusses Indonesia's growing middle class and consumer spending power. It outlines competitors and target customer segments. The action plan involves pre-launch market research, designing cards to match identified needs, and a marketing plan with advertisements, road shows and promotions. The conclusion is that now is the right time for launch as Indonesia's economy grows and this will help Citibank's global expansion.
How to launch a customer loyalty program that boosts your bottom line
The document discusses reasons for businesses to implement customer loyalty programs and tips for launching a loyalty program. It notes that there are over 3 billion loyalty program memberships in the US, with more than 71% of households earning $100,000 or more enrolled in a program. Successful loyalty programs are focused on customer engagement and retention rather than just transaction-based rewards, and increasing customer retention rates by 5% can increase profits by 95%. The document provides examples of different types of loyalty programs and gives 11 tips for launching a simple, easy-to-use program focused on customer needs rather than corporate goals.
The Journey to Digital Transformation with Touch Bank
The document summarizes the digital transformation journey of Touch Bank, a fully digital retail bank in Russia, in 3 sentences or less:
Touch Bank launched in April 2015 after a one year build, has over 70,000 customers accessing banking services through internet, mobile, and call centers with no physical branches or ATMs, and has received awards for innovation including Best Online Bank of 2015 and Most Innovative Retail Bank in Russia 2016.
10 Insightful Quotes On Designing A Better Customer Experience
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
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How to launch a customer loyalty program that boosts your bottom line
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The Journey to Digital Transformation with Touch Bank
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More from Michelle Humphress
Creme of Nature Argan Oil Expansion Virtual Briefing Deck
This deck was presented during the 3/24/11 virtual briefing with dozens of media and bloggers. Creme of Nature adds five new products to their popular Argan Oil line of hair care products!
Sophisticate's Feb. 2011
This document discusses a marketing report provided by M Strategies Inc. exclusively for Creme of Nature's Sophisticate's Black Hair product line from February 2011. The report details impressions of 363,036 for Creme of Nature's Sophisticate's Black Hair product line.
Juicy JanFeb. 2011
This document provides impressions for Juicy January/February 2011 that were provided by m strategies inc. for Creme of Nature. The impressions are labeled as TBD, meaning the details are to be determined. m strategies inc. created this expressly for their client Creme of Nature.
Creme of Nature Sophisticate's dec jan 2011
This document provides readership information for the magazine "Sophisticate's Black Hair" from December 2010/January 2011. It notes that the impressions, or estimated readership, for that issue was 363,036. The document also states that it has been provided by m strategies inc. expressly for Creme of Nature.
Creme of Nature Sophisticate's nov 2010
This document discusses a hair care brand called Creme of Nature. It provides statistics showing the brand had over 363,000 impressions in November 2010. The document was expressly provided by a company called m strategies inc. for Creme of Nature.
Look Good Feel Better Teams with Creme of Nature
Creme of Nature has partnered with Look Good...Feel Better, a non-profit organization that provides support to cancer patients through beauty workshops, to help spread awareness of their services during breast cancer awareness month. Look Good...Feel Better offers free two-hour makeup and skin care workshops led by cosmetologists to help cancer patients manage appearance-related side effects of treatment and boost confidence. Creme of Nature will include Look Good...Feel Better brochures in product packaging and promote the organization through their website and social media platforms to help more women learn about these confidence-boosting services.
MSI THANKS SOCIAL MEDIA COMMUNITIES WITH GIVEAWAYS
M strategies inc. announced Twitter and Facebook giveaways over the next two weeks to thank followers and fans. The PR agency focuses on social media strategy and has implemented campaigns for clients across sectors. The president said the giveaways demonstrate their commitment to social media platforms and will benefit clients by driving exposures while showing gratitude. A $25 iTunes gift card will be given to a random Twitter follower who becomes a Facebook fan, and the Facebook community will have a chance to win a prize the following week.
Kfc virtual worlds_masie_v1
1) The document outlines the development of a virtual KFC training world, including planning stages, character and setting sketches, and examples of narrative showcases within the virtual world.
2) Key stages in developing the virtual KFC training world are outlined, such as planning, developing characters and settings, building specifications, and creating graphic mockups.
3) Examples of narrative showcases within the virtual world are provided, including scenarios for dealing with problem customers and simulations of team member and shift supervisor responsibilities.
Msi anniversary release final
m strategies inc., a Dallas-based public relations agency, is celebrating its 8th anniversary. Founded in 2002, the agency has established itself as a thought leader in traditional, social, and emerging media strategy. The agency has launched several successful social media campaigns and online editorial outreach initiatives for its clients. Despite economic challenges, the agency has maintained relationships with national and global brands through its expertise and commitment to client service. Looking ahead, the founder expressed confidence in the agency's continued success over the next eight years.
Four Cs of Social Media
As presented to the Schieffer School of Journalism faculty at TCU, February 13, 2010, this deck walks through the basis of a sound social media strategy by examining the high level concepts of community, content, conversations and connections.
An Example Of Negative Facebook Fans
A customer posted a complaint about poor customer service from Carol's Daughter, a beauty brand. Other fans did not respond or comment on the complaint. The founder acknowledged the complaint indirectly and fans responded positively, feeling comfortable giving both positive and negative feedback. The page generally maintained a positive tone, with 99% of posts being overwhelmingly positive.
Mini Intern Jobdescription ALL-STAR
This document describes a mini-internship opportunity at m strategies inc., a public relations firm. The internship is for 30 days and requires dedicating at least 24 hours per week. Interns will assist account executives and supervisors with the 2010 NBA All-Star All Access Pass initiative. Responsibilities include attending weekly calls, managing social media, researching media outlets and vendors, gathering media clips, and monitoring other sporting events. Qualified candidates should be studying public relations, journalism, or communications. Experience with social media, events, and PR is preferred.
Dfb Final Report
The document summarizes a public relations event held by the Dallas Furniture Bank to promote their annual CHAIR-ity fundraiser. A former "Top Chef" participated in local morning show interviews which generated over 7 million impressions across print, broadcast, and online media. The event featuring a friendly cook-off between the chefs was well received and increased recognition for the furniture bank. Ticket sales exceeded previous years, making it the most successful CHAIR-ity fundraiser to date.
MSI Social Media Deck
Traditional media like newspapers and television have had to adapt to new technologies and platforms. Emerging media like the internet, mobile devices, and social media are increasingly important ways for brands to reach audiences. The document discusses how the PR firm m strategies inc. has embraced emerging media platforms like blogs, social networks, and online video for nearly a decade to integrate these strategies into clients' PR initiatives and maximize their exposure.
MSI's Rock My Twitter
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
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The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
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It’s your time to shine sm results
- 1. It’s Your Time To Shine Argan Oil Launch Social Media: Twitter & Facebook Activity
- 2. It’s Your Time To Shine: Social Media Objectives Raise awareness of launch of Creme of Nature with Argan Oil Support traditional PR launch activities Increase Twitter following and Facebook engagement/interactions Seed sampling with consumers and bloggers
- 3. It’s Your Time To Shine: SM Tactics Host a Blogger GoToMeeting/Conference Call Influence Bloggers to break news first on the web with editorial and giveaways Host “It’s Your Time To Shine” Twitter Giveaway Retweet on Twitter and updates on Facebook Blogger posts and news Distribute multi-media news release to fuel buzz on social platforms
- 7. The Anti Hair Slave
- 9. @CremeofNature tweeted an average of 20 times a day to stir interest.
- 10. 210 clicks on links to terms and conditions.
- 11. Conversion was successful. Followers understood and adjusted behavior, participating in trivia and following and retweeting in order to win.
- 12. Supported TweetUp by engaging in and monitoring chatter from the event, posting photosTop Referrers ?
- 14. Incredibly buzz on Twitter with hundreds of tweets and retweets still ongoing
- 15. See Media Tracker for details
- 16. See PRN MultiVu report for more stats
- 17. Product family photo picked up in New York Times Square and moved across the news wire
- 19. Highest engagement the week of the launch
- 20. Updates supported everything from the teasers to desk-side briefings with photos and videos
- 21. Shared all coverage from blogs