Óscar Alonso explicó durante su presentación en OMExpo 2013 las 13 motivaciones para el Marketing Digital de las empresas que mejorarán su posicionamiento en el mercado y el valor de su marca.
This document provides an overview and summary of key digital metrics and statistics for Europe in 2014 from We Are Social. Some of the key findings include:
- There were over 738 million people in Europe with a population that is 73% urban. Internet penetration was 68% and social media penetration was 40%. Mobile subscription penetration was 139%.
- Western, Central, and Northern Europe had higher internet and social media penetration rates than Southern and Eastern Europe.
- Mobile broadband subscriptions accounted for over 48% of the total European population and mobile social media users accounted for 26% of the total population.
- Over half of European mobile subscriptions were post-paid plans, and 3G networks accounted for around 45-
Óscar Alonso explicó durante su presentación en OMExpo 2013 las 13 motivaciones para el Marketing Digital de las empresas que mejorarán su posicionamiento en el mercado y el valor de su marca.
This document provides an overview and summary of key digital metrics and statistics for Europe in 2014 from We Are Social. Some of the key findings include:
- There were over 738 million people in Europe with a population that is 73% urban. Internet penetration was 68% and social media penetration was 40%. Mobile subscription penetration was 139%.
- Western, Central, and Northern Europe had higher internet and social media penetration rates than Southern and Eastern Europe.
- Mobile broadband subscriptions accounted for over 48% of the total European population and mobile social media users accounted for 26% of the total population.
- Over half of European mobile subscriptions were post-paid plans, and 3G networks accounted for around 45-
Afilierea prin PPC - intalnire 2Parale 2Performant
- Cum promovezi un advertiser prin PPC.
- Cum colaborezi eficient cu un afiliat care face PPC, ca advertiser.
- Solutii pentru licitarea pe aceleasi cuvinte cheie, direct linking etc.
Tips&tricks despre afiliere si PPC semnate de Cristian Ignat, Pay Per Click Manager 2Parale.
Cristian Ignat, Pay Per Click Manager la 2Parale, arata concret cum poate ajuta remarketingul un site sau business de turism. Prezentare Romanian Digital Travel Conference.
This document analyzes online shopping habits and sales data from Black Friday 2015 versus 2014 in Romania. It finds that the number of transactions and total sales value increased substantially from 2014 to 2015. Specifically, transactions grew over 42% and total sales increased over 68%. The average sale value also increased by over 17%. It also provides insights into popular product categories and search trends during Black Friday 2015.
The document provides an overview of a practitioner's guide to digital marketing, outlining different digital marketing models and frameworks including discovery, definition, design, development, and delivery. It then discusses topics such as defining target audiences, conducting requirements gathering, understanding usability and user experience, and developing mobile strategies. Upon completing the course, students will be able to apply digital marketing models, understand user experience design, and develop requests for proposals.
Fii eficient in afiliere cu AdWords&Facebook Ads2Performant
This document discusses strategies for affiliate marketing through Google Adwords and Facebook Ads. It recommends using remarketing to retarget visitors who viewed a specific product or advertiser. It also suggests using sitelinks in Google Adwords to showcase different price points or product types for a given search term. Finally, the document notes the importance of effective tracking when running Facebook ad campaigns for affiliates.
This document discusses advertising strategies for reaching potential customers like Ioana and Vlad. It describes tracking their online searches for a dress and tiller, then retargeting them with dynamic remarketing on Google platforms. The advertiser advocates for smart YouTube ads, Gmail sponsored posts, and remarketing lists to reconnect with customers over time on Google search and the display network. Recapping, the advertiser believes these integrated strategies on Google are essential for effectively targeting audiences like Ioana and Vlad across online channels.
1. The document provides statistics from the author's affiliate marketing business in 2014, including over 3.7 million clicks that generated nearly 60,000 sales.
2. When choosing new advertisers, the author considers their ranking in their category, commission rejection rates, and online store experience. Stimuli to try a new advertiser include challenges, bonuses and exclusive offers.
3. The author uses Google AdWords, Facebook ads, remarketing, special projects and email marketing to promote affiliate offers. Remarketing campaigns in particular achieved a 3.52% conversion rate compared to 2.14% for new visits.
How To Make it With Google AdWords as an AgencyCristian Ignat
The goal of the presentation is to help AdWords agencies that are at the beginning to increase their trust and get more clients. The presentation covers 3 main topics:
- how to build credibility
- how to get clients
- how to set prices
Afilierea prin PPC - intalnire 2Parale 2Performant
- Cum promovezi un advertiser prin PPC.
- Cum colaborezi eficient cu un afiliat care face PPC, ca advertiser.
- Solutii pentru licitarea pe aceleasi cuvinte cheie, direct linking etc.
Tips&tricks despre afiliere si PPC semnate de Cristian Ignat, Pay Per Click Manager 2Parale.
Cristian Ignat, Pay Per Click Manager la 2Parale, arata concret cum poate ajuta remarketingul un site sau business de turism. Prezentare Romanian Digital Travel Conference.
This document analyzes online shopping habits and sales data from Black Friday 2015 versus 2014 in Romania. It finds that the number of transactions and total sales value increased substantially from 2014 to 2015. Specifically, transactions grew over 42% and total sales increased over 68%. The average sale value also increased by over 17%. It also provides insights into popular product categories and search trends during Black Friday 2015.
The document provides an overview of a practitioner's guide to digital marketing, outlining different digital marketing models and frameworks including discovery, definition, design, development, and delivery. It then discusses topics such as defining target audiences, conducting requirements gathering, understanding usability and user experience, and developing mobile strategies. Upon completing the course, students will be able to apply digital marketing models, understand user experience design, and develop requests for proposals.
Fii eficient in afiliere cu AdWords&Facebook Ads2Performant
This document discusses strategies for affiliate marketing through Google Adwords and Facebook Ads. It recommends using remarketing to retarget visitors who viewed a specific product or advertiser. It also suggests using sitelinks in Google Adwords to showcase different price points or product types for a given search term. Finally, the document notes the importance of effective tracking when running Facebook ad campaigns for affiliates.
This document discusses advertising strategies for reaching potential customers like Ioana and Vlad. It describes tracking their online searches for a dress and tiller, then retargeting them with dynamic remarketing on Google platforms. The advertiser advocates for smart YouTube ads, Gmail sponsored posts, and remarketing lists to reconnect with customers over time on Google search and the display network. Recapping, the advertiser believes these integrated strategies on Google are essential for effectively targeting audiences like Ioana and Vlad across online channels.
1. The document provides statistics from the author's affiliate marketing business in 2014, including over 3.7 million clicks that generated nearly 60,000 sales.
2. When choosing new advertisers, the author considers their ranking in their category, commission rejection rates, and online store experience. Stimuli to try a new advertiser include challenges, bonuses and exclusive offers.
3. The author uses Google AdWords, Facebook ads, remarketing, special projects and email marketing to promote affiliate offers. Remarketing campaigns in particular achieved a 3.52% conversion rate compared to 2.14% for new visits.
How To Make it With Google AdWords as an AgencyCristian Ignat
The goal of the presentation is to help AdWords agencies that are at the beginning to increase their trust and get more clients. The presentation covers 3 main topics:
- how to build credibility
- how to get clients
- how to set prices
Succesul unui brand de retail în afiliere - Studiu de caz BestValue2Performant
Programul de afiliere BestValue generează între 9-18% din vânzările magazinului online. Au ajuns la aceste rezultate remarcabile prin implicare constantă, incluzând afilierea în strategia lor de creștere încă de la început.
Omnichannel-ul invinge. Retailerul de jucarii Noriel - Lider in offline, adap...2Performant
Creștere de 250% în al doilea an în platforma 2Performant. Succesul programului de afiliere Noriel vine din înțelegerea canalului și integrarea perfectă în mixul de marketing.
Vânzări de peste 1 Milion de Euro prin Afiliere2Performant
Vivre, principalul magazin online de Home & Deco din România, este promovat de mii de specialiști online prin platforma de marketing afiliat 2Performant.
Presentation delivered at the 2Performant Talks conference, on September 2019
https://ro.2performant.com/conferinta-2performant-talks/
Full recording (Romanian with English subtitles) https://www.youtube.com/watch?v=hak6_jcvhko
Black Friday is an exciting moment for everyone… that anxiously awaits to buy something they want, at a great price. For the ones that work to make it happen, to keep the stores and platforms up and running, it is a time of hard work, sometimes anxiety & unknown.
This presentation describes how we prepare, at 2Performant, for Black Friday from a technical point of view.
Statistici și trenduri de Black Friday și nu numai
Toate datele sunt disponibile pe portalul de ecommerce 2Performant: https://2performant.com/ecommerce-statistics/
Dorin Boerescu și Bogdan Aron au prezentat compania 2Performant - în calitate de potențial emitent pe Bursă - la ”How to IPO”, eveniment educativ despre piața de capital organizat de Investors Club.
Prezentare susținută de Dorin Boerescu, CEO 2Performant, în cadrul conferinței "Influencer Marketing Conference", 12 septembrie 2019, în calitate de fondator
INTRODUCERE ÎN MARKETINGUL AFILIAT DE TOP2Performant
Prezentare susținută de Dorin Boerescu, CEO 2Performant, în cadrul webinar-ului INTRODUCERE ÎN MARKETINGUL AFILIAT DE TOP, 23 iulie 2019
2Performant este prima rețea de afiliere din România, lansată în urmă cu 10 ani, prin care brandurile online colaborează simplu și transparent cu talentele digitale (afiliați, instagrammeri, vloggeri, bloggeri etc.).
2Performant a intermediat plăți de peste 10 milioane de euro de la clienții săi către profesioniști independenți în marketing (afiliați), pentru cele peste 4 milioane de tranzacții generate de aceștia în 10 ani pentru magazine online, în special din România. În prezent compania are peste 700 de clienți activi.
11. Cum a fost in oct. 2010- feb. 2011
Evoluție număr vânzări IT&C
Octombrie Noiembrie Decembrie Ianuarie Februarie
Număr de vânzări
12. Cum a fost in oct . 2010- feb. 2011
Valoarea medie a unei vânzări pe segmentul
IT&C/lună
800
692
700 616
611
600 577 553
500
400
300
200
100
0
Octombrie Noiembrie Decembrie Ianuarie Februarie
Valoare medie per vânzare generata (lei, fără TVA)
13. Cum a fost in oct. 2010 - feb. 2011
Număr de vânzări categoria IT&C/zile
Luni Marți Miercuri Joi Vineri Sâmbătă Duminică
Număr de vânzări
14. Cum a fost in oct. 2010 - feb. 2011
Număr de vânzări categoria IT&C/ore
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