1. It Takes Work to Find Work
SUBMITTED BY TOM VILORD, PRESIDENT – VILORD WEALTH ADVISORS,
IRA ROLLOVER SPECIALISTS - TURNERSVILLE, NJ
INFO@VILORDWEALTH.COM, 877-VILORD1 or 856-227-2288
Ready for the job you want?
Whether you are unemployed or not, how do you get the ideal job?
According to Steve Pennak, chief executive officer of Business Insight Technologies, “Your first task is to
develop a focus on what kind of work you are passionate and enthusiastic about. In what type of work
environment are you the most comfortable? If you’re happy, you are a much more positive, engaged,
and contributory kind of individual. If you are unable to ascertain your passion on your own, have
discussions with the people who know you the best and may provide the guidance you need.”
The next essential step is to have the right mindset. You must remember that the process of finding a
job is partly psychological. If you have been laid off, or are already unemployed, you need to have the
proper attitude. Often people, who have been laid off and need a job very badly, convey desperation.
This is a large mistake because desperation damages the presentation of whom they are and what they
can do for the employer. You need to be able to explain, positively, why you have not had success in the
past and why you are currently unemployed.
At the present time, with unemployment rates at a high, employers have a multitude of candidates from
which to choose. You need to distinguish yourself from all other applicants. “The employer’s biggest
problem now is that nobody differentiates themselves in terms of what they can do for me,” says
Pennak. Research the employers to discover what is really important to them, so you can personalize
your applications. Be able to explain to employers what you can do for them, and why they should hire
you.
If you find a job that you are really interested in, pay close attention to what the employer wants in that
job. Larger companies often use an automated screening system for their many applications. These
systems match words in the candidates’ applications to keywords that the employer uses in describing
the position.
“When you figure out who your buyer is, understand what your buyer’s needs are, and how they
describe those needs. Then, figure out a way to get in touch with the buyer,” says Pennak.
Once you have landed an interview, there are a few “do’s” and “don’ts” for having a successful
interview. The overall purpose of the first interview is to establish credibility that you are who you said
you are in your application. You should avoid asking questions about money and benefits in the first
interview. What you are primarily looking for is an understanding that this is a place where you want to
work. In effect, you should be interviewing the employer as well. “What happened to the predecessor of

2. this job? If he or she was terminated, what was the source of failure?” As a result, you will know what
type of behavior the employer expects.
You need to be the candidate who comes up with good questions, which also will portray you in a
positive light. For example, you could ask, “What sets apart the people who are most successful here
from the others?” This question helps convey you are motivated to succeed. You should reflect the
characteristics and qualifications that the employer seeks. These often include flexibility, involvement,
an engaging personality, and the determination to work hard. Essentially, you need to tell employers
what work means to you, and the importance of the job in your life.
Most important is that you make sure you are in the right field and are happy. If you find yourself
desperately looking for a job or needing to change your career, obtain a copy of Richard N. Bolles’ job-
hunting and career changing guide, “What Color is Your Parachute?” This informative book contains
helpful tips on how to find a job, create a polished and well-written resume, and negotiate your salary. It
is essential that you feel confident and prepared so you can ultimately find the job you want.
Ready for the job you want?
SUBMITTED BY TOM VILORD, PRESIDENT – VILORD WEALTH ADVISORS,
IRA ROLLOVER SPECIALISTS - TURNERSVILLE, NJ
INFO@VILORDWEALTH.COM, 877-VILORD1 or 856-227-2288
IF YOU WOULD LIKE TO ATTEND ANY OF OUR UPCOMING WORKSHOPS OR NETWORKING EVENTS, OR IF
YOU WOULD LIKE TO TALK TO US ABOUT YOUR INVESTMENT PORTFOLIO, PLEASE GIVE US A CALL AT
856-227-2288, 877-VILORD1 OR SEND US AN EMAIL TO INFO@VILORDWEALTH.COM