This document analyzes the IT hardware industry with a focus on Dell Inc. in India. It aims to understand Dell's position relative to competitors in India, evaluate Dell's strategic planning for the Indian market, examine the types of risks businesses face in the industry, and analyze Dell's performance in India. The document introduces Dell as a US-based computer hardware company founded in the 1980s that now operates in 190 countries with 9 manufacturing bases across 6 continents. It began operations in India in the 1990s and opened a manufacturing unit there in 2009. Dell is currently the number one PC maker in India by sales volume. The document will utilize PEST analysis, strategic group analysis, industry life cycle analysis, Porter's five forces, and

1. IT Hardware Industry Analysis
With Special Reference to Dell Inc.

2. Objective
• Understanding of position of Dell Inc. to other companies in IT
Hardware industry in India .
• Strategic planning of Dell Inc. for Indian Market
• Performance benchmarks set by Dell Inc. in industry
• Types of risks prevailing in the industry businesses in that industry
• Identify threats and opportunities facing Dell Inc. India
• Understand the performance of Dell Inc. in India.

3. Introduction
• US Based Computer hardware company
founded in 1980s
• Operation in 190 Countries ,
• 9 Manufacturing bases in 6 continents
• Operation Started In India in 1990s
• 2009 Manufacturing unit started In India
• No.1 PC maker in India by sales volume

4. PEST Analysis
0
0.5
1
1.5
2
2.5
3
3.5
4
Rank
Series 1

5. Strategic Group Analysis
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1
2
3
4
5
6
7
product/Service Range
Price

6. Industry Life Cycle
0
500
1000
1500
2000
2500
3000
2005 2006 2007 2008 2009 2010 2011 2012
Sales $Million
Sales

7. Porter’s Five Forces
0
0.5
1
1.5
2
2.5
3
Rank
Rank

8. SWOT Analysis

9. Thank You
Presented By : Ravi Kumar Banshiwal
MBA Ist semester
Roll No 127635