Communication, Culture , Tradition , Media , Travel , Cuisine , Clothes etc.

1. TOLGAY MERCAN

2. SWEDEN

3. • Sweden is a Scandinavian country
in Northern Europe. Sweden
borders Norway and Finland, and
is connected to Denmark by
a bridge-tunnel across
the Øresund. At 450,295 square
kilometres (173,860 sq mi),
Sweden is the third-largest
country in the European Union by
area, with a total population of
about 9.7 million. Sweden has a
low population density of 21
inhabitants per square kilometre
(54/sq mi), with the population
mostly concentrated in the
southern half of the country. About
85% of the population lives in
urban areas. Southern Sweden is
predominantly agricultural, while
the north is heavily forested.

4. Capital
• Sweden’s capital is Stockholm.In
otherhand Stockholm is the biggest city in
the Sweden.

6. Language
• The official language of Sweden is
Swedish,a North Germanic language,
related and very similar
to Danish and Norwegian, but differing in
pronunciation and orthography.

7. Religion
• Lutheran Christianity is officially the largest
religion in Sweden, with 66% of the
Swedish citizens being the members of
the Church of Sweden. Other Christian
Churches include the Catholic Church and
the Eastern Orthodox Church. Islam is the
second largest religion in Sweden,
practiced by 5% of the population. The
remaining population is either irreligious or
belongs to other religious groups.

8. Education
• Children aged 1–5 years old are
guaranteed a place in a
public kindergarten (Swedish: förskola or,
colloquially, dagis). Between the ages of 6
and 16, children attend compulsory
comprehensive school. Sweden’s literacy
rate is %99.

9. Cuisine
• Swedish cuisine, like that of the
other Scandinavian countries
(Denmark, Norway and Finland), was
traditionally simple. Fish (particularly herring),
meat, potatoes and dairy products played
prominent roles. Spices were sparse. Famous
dishes include Swedish meatballs, traditionally
served with gravy, boiled potatoes
and lingonberry jam; pancakes, lutfisk,
and Smörgåsbord, or lavish buffet.

10. Health
• Healthcare in Sweden is similar in quality
to other developed nations. Sweden ranks
in the top five countries with respect to
low infant mortality. It also ranks high
in life expectancy and in safe drinking
water

12. Climate
• Most of Sweden has a temperate climate,
despite its northern latitude, with four
distinct seasons and mild temperatures
throughout the year. The country can be
divided into three types of climate; the
southernmost part has an oceanic climate,
the central part has ahumid continental
climate and the northernmost part has
a subarctic climate.

14. Media

15. Television
• Four companies and five channels
dominate the Swedish television viewing:
• SVT with SVT1 and SVT2
• TV4 Gruppen with TV4 (owned
by Bonnier)
• Viasat with TV3 (owned by Modern Times
Group)
• SBS Broadcasting Group with Kanal
5 (owned by ProSiebenSat.1 Media)

16. Radio
• Rix FM (36 stations, MTG)
• Mix Megapol (24 stations, SBS)

17. Newspaper
• The country's main quality morning papers
are Dagens Nyheter (liberal), Göteborgs-
Posten (liberal),Svenska Dagbladet (liberal
conservative) and Sydsvenska
Dagbladet (liberal).

18. Body Language
• Generally, Swedes are reserved in body
language. They do not embrace or touch
often in public.
• Maintain eye contact at all times while
talking with someone.

19. Meeting and Greeting
• Shake hands with everyone present -- men,
women, and children -- at business and social
meetings. Shake hands again when leaving.
• Younger people generally do not shake hands
when meeting friends. Older people expect a
handshake when being greeted or when leaving.
• If no one is available to introduce you, shake
each person's hand and introduce yourself.

20. Dress
• Swedes wear fashionable, but often
casual, European style warm clothing. It is
important to be well dressed in public at all
times.
• For business, men should wear
conservative suits and ties. Women should
wear dresses, suits, and pantsuits.

21. Especially For Women
• In Sweden, women make up 48% of the
work force -- the highest percentage of
working women in the world.
• Foreign businesswomen are widely
accepted and should encounter few
problems conducting business in Sweden.
• Businesswomen may pay the check in a
restaurant without any embarrassment.

22. Helpful Hints
• Knowledge about Sweden's economy, high standard of
living, sports, architecture, history, etc. is appreciated.
• Remember to thank someone for dinner or gift upon next
meeting.
• Men should tip their hats to women and remove their
hats while talking to women.
• Do not praise another city or area in Sweden over the
one you are presently visiting. Swedes are very proud of
their own town or region.
• Do not criticize Swedish lifestyle, sexual habits, suicide
rate, prices, etc.
• Do not compliment lightly. Insincere comments are
considered rude.