2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Istrazivanje upitnik i test 26.4.2016
1. Istraživanje o korišćenju računara i interneta (5.5.2016.)
Hvala ti što ćeš učestvovati u ovom važnom istraživanju, koje će nam omogućiti da
saznamo šta mladi iz Srbije znaju o računarima i internetu i kako ih koriste!
Ovo istraživanje sastoji se iz dva dela.
PRVI DEO
Pitanja u prvom delu odnose se na tebe i tvoju porodicu, školu, tvoja iskustva i stavove
prema korišćenju računara i interneta.
Na većinu pitanja ćeš odgovoriti tako što ćeš obeležiti odgovarajući kružić. Kod manjeg
broja pitanja treba da otkucaš kratak odgovor. Ukoliko se predomisliš ili pogrešiš,
možeš da promeniš svoj odgovor.
Ovde nema tačnih i pogrešnih odgovora. Molimo te da pažljivo pročitaš svako pitanje i
da odgovoriš onako kako ti misliš da je tačno.
Imaš na raspolaganju 10 minuta.
U koju školu ideš (otkucaj ime i mesto škole)? ……………………………………
Kog si pola? M Ž
Kakav opšti uspeh si imao/la na kraju prvog polugodišta?
● Odličan
● Vrlo dobar
● Dobar
● Dovoljan
● Nedovoljan
Koju ocenu si imao/la na kraju prvog polugodišta iz sledećih predmeta:
● Tehničko i informatičko obrazovanje 1 2 3 4 5
● Matematika 1 2 3 4 5
● Srpski 1 2 3 4 5
● Engleski 1 2 3 4 5
Da li si u školi pohađao/la izborni predmet Od igračke do računara?
● NE
● DA, u sledećim razredima: 1. 2. 3. 4.
2. Da li si u školi pohađao/la izborni predmet Informatika i računarstvo?
● NE
● DA, u sledećim razredima: 5. 6. 7. 8.
Koju školu su završili tvoji roditelji/staratelji:
(Označi samo najvišu školu.)
Majka/starateljka
● Osnovna škola
● Viša škola
● Srednja škola
● Fakultet, magistratura, doktorat
● Ne znam
Otac/staratelj
● Osnovna škola
● Viša škola
● Srednja škola
● Fakultet, magistratura, doktorat
● Ne znam
Da li članovi tvoje porodice koriste računar i internet?
nikada barem jednom
mesečno
barem jednom
nedeljno
svakog dana
Majka/starateljka
Otac/staratelj
Braća i/ili sestre
Kakvo je materijalno stanje tvoje porodice?
1 2 3 4 5 6 7 8 9 10
veoma loše veoma dobro
3. Da li imaš nešto od navedenog?
nemam imam svoj imam zajednički
Desktop računar
Laptop ili netbuk
Tablet
“Pametni” mobilni telefon
Koliko ukupno vremena provodiš na internetu tokom tipičnog radnog dana?
Veoma
malo ili
nimalo
Oko
pola
sata
Oko 1
sat
Oko 2
sata
Oko 3
sata
Oko 4
sata
Oko 5
sati
Oko 6
sati
Oko 7
sati
Ne
znam
Koliko ukupno vremena provodiš na internetu tokom vikenda?
Veoma
malo ili
nimalo
Oko
pola
sata
Oko 1
sat
Oko 2
sata
Oko 3
sata
Oko 4
sata
Oko 5
sati
Oko 6
sati
Oko 7
sati
Ne
znam
4. Kada NISI U ŠKOLI, koliko često koristiš računar ili mobilni telefon za sledeće
aktivnosti:
Nikada ili
skoro nikada
Barem
jednom
mesečno
Barem
jedno
nedeljno
Svaki ili
skoro svaki
dan
Igraš igrice
Četuješ
Koristiš imejl
Koristiš onlajn rečnike ili
enciklopedije (npr. Vikipedija)
Pretražuješ Internet zbog praktičnih
informacija (npr. kupovina karata za
koncert/utakmicu/bioskop, red
vožnje, zdravlje)
Pretražuješ Internet kako bi
pronašao/la informacije o temama
koje te zanimaju
Učiš uz pomoć programa za učenje,
igara, kvizova
Koristiš socijalne mreže (npr.
Facebook, Instagram)
Preuzimaš muziku, filmove, igrice ili
programe sa interneta
Postavljaš svoj lični sadržaj na
internet (npr. fotografije, video
snimke, uputstva za igranje igrica i
dr.)
5. Tokom ovog polugodišta, koliko često si koristio/la platformu za učenje (npr.
Moodle, Edmodo, Sophia i dr.)?
● Moja škola nema platformu za učenje
● Nijednom
● Barem jednom mesečno
● Barem jednom nedeljno
● Svaki ili skoro svaki dan
Tokom ovog polugodišta, koliko često si U ŠKOLI koristio/la računar, tablet ili
mobilni telefon za učenje?
● Nijednom
● Barem jednom mesečno
● Barem jednom nedeljno
● Svaki ili skoro svaki dan
Tokom ovog polugodišta, koliko često si U ŠKOLI koristio/la internet za učenje?
● Nijednom
● Barem jednom mesečno
● Barem jednom nedeljno
● Svaki ili skoro svaki dan
Tokom ovog polugodišta, koliko često si na časovima Tehničkog i informatičkog
obrazovanja koristio/la računar za:
Nikada ili skoro
nikada
Samo na nekim
časovima
Na većini
časova
Skoro na
svakom času
Kreiranje prezentacija
Pisanje i obradu tekstova
Izradu i obradu slika
Izradu 3D modela
Slanje ili čitanje mejlova
Pretraživanje interneta i pronalaženje
informacija za rešavanje zadataka
Postavljanje informacija na platformu za učenje
(npr. Moodle, Edmodo, Sophia)
Proveravanje informacija na školskom veb-sajtu
Aktivnosti tokom grupnog rada
6. U kojoj meri su tačne navedene tvrdnje?
Netačno Delimično tačno Prilično tačno Potpuno tačno
Znam više o računarima i
internetu od mojih
roditelja/staratelja.
Znam više o računarima i
internetu od većine mojih
nastavnika.
Znam više o računarima i
internetu od većine mojih
vršnjaka.
Kada je reč o korišćenju računara i interneta, po mojoj proceni:
(obeleži jedan odgovor)
a) Bolje se snalazim od većine mojih vršnjaka
b) Snalazim se podjednako dobro kao i većina mojih vršnjaka
v) Lošije se snalazim od većine mojih vršnjaka
Koliko si naučio/la o računarima i internetu:
nimalo malo prilično veoma mnogo
a) na časovima Tehničkog i
informatičkog obrazovanja
b) na časovima drugih predmeta u
školi
v) od roditelja/staratelja
g) od braće, sestara, drugara ili
drugarica
d) sam/a
7. Imajući na umu svoje iskustvo sa računarima i internetom, u kojoj meri se slažeš
sa sledećim tvrdnjama:
Uopšte se
ne slažem
Ne slažem
se
Slažem se Potpuno se
slažem
Računar mi dosta pomaže u učenju
Učenje uz pomoć računara za mene
je veoma zabavno
Ja koristim računar za učenje zato
što me veoma zanimaju računari
Internet je pouzdan izvor informacija
koje mogu da koristim u školskom
radu
Koristim računar za učenje zato što
će mi to biti potrebno u daljem
školovanju
Koristim računar za učenje jer će mi
to pomoći da nađem posao
8. DRUGI DEO
Sada prelaziš na drugi deo. Pitanja koja slede odnose se na računare i internet.
Za razliku od pitanja iz prvog dela, ovde postoje tačni i netačni odgovori. Zato je
važno da dobro promisliš pre nego što odgovoriš na svako pitanje.
Na pitanja ćeš odgovarati tako što ćeš označiti jedan tačan odgovor.
Tokom narednih 35 minuta treba da odgovoriš na 24 pitanja.
1. Kada si krenuo/la na letovanje pravilno si isključio/la računar (čak si izvukao/la kabl za
napajanje iz utičnice). Vratio/la si se kući posle mesec dana odsustva. Nemaš pristup
Internetu. Uključio/la si računar i uočio/la da on, iako je bio bez strujnog napajanja i nema
vezu sa Internetom, pokazuje tačan datum i vreme. Kako je to moguće?
Procesor sinhronizuje vreme na osnovu energije sačuvane u RAM memoriji.
Na matičnoj ploči postoji baterija koja napaja sat.
Iako je istekla Internet pretplata, računar može da sinhronizuje vreme kada ga
uključimo.
Sasvim slučajno računar pokazuje tačan datum i vreme.
2. Dobio/la si nov džojstik/volan/monitor. Priključio/la si ga na računar, ali on ne radi.
Uzrok može biti:
Nije instalirana igrica u kojoj ćeš upotrebljavati džojstik/volan/monitor.
Nije instaliran drajver
Nije instaliran iOS
Nije instalirana najnovija verzija Adobe Reader-a
3. Na nekim sajtovima ne funkcioniše desni klik, tj. desnim klikom miša ne otvara se meni
sa standardnom ponudom funkcija: Cut, Copy, Paste.... Ovakvu situaciju moguće je
prevazići korišćenjem kombinacije tastera na tastaturi. Poveži kombinacije tastera sa
odgovarajućim komandama:
Ctrl+C Print
Ctrl+P Find
Ctrl+X Copy
Ctrl+V Paste
Ctrl+F Cut
4. Dobio/la si novu igricu. Ubacio/la si ispravan instalacioni disk u računar, ali instalacija
programa nije automatski počela. Šta to može da znači?
Program nije moguće instalirati.
Program se mora kopirati na hard disk.
Sa instalacionog diska mora se pokrenuti fajl setup.exe.
9. Mora se restartovati računar i probati ponovo.
5. Tvoj stric ne koristi računar, ali je čuo za fajlove (kaže se i datoteke, dokumenti) i
foldere (kaže se i direktorijumi, fascikle, katalozi). Zamolio te je da mu objasniš njihov
međusobni odnos. Reći ćeš mu da:
folderi sadrže fajlove i druge foldere
fajlovi sadrže foldere i druge fajlove
fajlovi i folderi jesu potpuno ista stvar
fajlovi i folderi jesu vrsta particija hard-diska.
6. Tvoji roditelji žele da adaptiraju stan i promene raspored rušenjem zidova. Pre nego
što angažuju arhitektu žele sami da nacrtaju plan budućeg izgleda stana. Koji program
ćeš im preporučiti za crtanje horizontalnog preseka stana?
Microsoft Visio
Adobe Photoshop
Microsoft Paint
Google Sketchup
7. Imaš računar prosečne konfiguracije. U kom programu ćeš kreirati reklamu koja će se
štampati u formatu letka (flajera) i u formatu za bilbord?
U programu za rastersku grafiku
U programu za vektorsku grafiku
U programu za 2D animaciju
U programu za multimedijalne prezentacije
8. Tvoja sestra je dobila digitalni foto-aparat koji snima kvalitetne fotografije visoke
rezolucije. Želi da kupi dodatnu memorijsku karticu pre nego što ode na letovanje, ali ne
zna koliko memorijskog prostora zauzima jedna fotografija visoke rezolucije (npr.
5600x3800 piksela). Reći ćeš joj da zauzima:
nekoliko bajtova
nekoliko kilobajta
nekoliko megabajta
nekoliko gigabajta
9. Otkucao/la si tekstualni dokument i poslao drugu. Iako drug ima istu verziju programa
za obradu teksta kao i ti, na njegovom računaru tekst izgleda drugačije, tj. neka slova se
ne prikazuju. Mogući uzrok je:
ta dva računara imaju različite monitore
ta dva računara imaju različite grafičke kartice
na prvom računaru korišćen je font koji nije instaliran na drugom
na drugom računaru postoji font koji ne postoji na prvom računaru.
10. 10. Dobio/la si zadatak da u tekst-procesoru otkucaš dokument sa biografijama poznatih
naučnika rođenih u Srbiji. Kako je broj biografija veliki, nastavnik te je, zbog lakšeg
snalaženja, zamolio da kreiraš sadržaj. Da bi mogao automatski da napraviš sadržaj,
neophodno je da:
ime i prezime svakog naučnika obeležiš većim fontom (Font size: 16pt)
ime i prezime svakog naučnika obeležiš ugrađenim stilom (Heading 1, Heading
2, ...)
ime i prezime svakog naučnika počne na posebnoj stranici (ctrl+Enter)
ime i prezime svakog naučnika centriraš (alignment: center)
11. Kreirao/la si prezentaciju koja sadrži 10 slajdova. Želiš da prezentacija bude
interaktivna. Na treći slajd postavio/la si sliku amebe i želiš da korisnik klikom na nju
direktno pređe na sedmi slajd, gde objašnjavaš građu tog jednoćelijskog organizma.
Koju opciju programa za izradu prezentacija ćeš koristiti da bi ostvario/la svoju zamisao?
Hyperlink
Animation
Image
Slide Master
12. Vrlo često se dešava da te internet sajtovi koje posećuješ obaveste da, zbog
povećanja udobnosti korišćenja, koriste kolačiće (cookies). U informatici, kada se kaže
cookies (kolačići) misli se na:
fajlove koji se dobijaju u elektronskoj pošti i u sebi obično sadrže virus
fajlove koji se dobijaju u elektronskoj pošti i u sebi obično sadrže audio zapise
viruse koji se dobijaju kada se klikne na neke reklame
sredstvo pomoću koga računari na kojima su smešteni veb sajtovi koje
posećujete mogu da ostave informacije na vašem računaru tj. ostavljaju
„potpis“ na vašem računaru.
13. Odlučio/la si da organizuješ rođendansku žurku i da pozoveš 40 drugara. Neki od njih
se nisu videli još od vrtića. Planiraš da im pošalješ pozivnicu mejlom, ali želiš da ih
iznenadiš i da im ne kažeš koga si sve pozvao. Kako ćeš to najbrže uraditi?
Poslaću svakom pozivnicu u posebnom mejlu.
Poslaću jedan mejl, tako što ću u polje “To:” uneti 40 adresa.
Poslaću jedan mejl tako što ću u polje “To:” uneti samo jednu adresu, a u polje “Cc:”
sve ostale adrese.
Poslaću jedan mejl tako što ću u polje “To:” uneti samo jednu adresu, a u
“Bcc:” sve ostale adrese.
11. 14. Započeo/la si svoj mali biznis - praviš bedževe i prodaješ ih. Posao je tek počeo i
nemaš novac za reklamiranje. Drug te je posavetovao da pošalješ reklamu svog
proizvoda na što veći broj imejl adresa tebi nepoznatih osoba. Kada si bolje razmislio/la,
shvatio/la si da ćeš, ako poslušaš druga:
zasuti virusima primaoce tvoje poruke
prouzrokovati momentalno suspendovanje sopstvenog imejl naloga
spamovati primaoce tvoje poruke
prouzrokovati da se primaocima tvoje poruke otvori jedan od onih dosadnih prozora
koji nešto reklamiraju.
15. Interesuje te kog datuma će biti organizovano polaganje završnog ispita. Nastavnica
ti je preporučila da potražiš informaciju na sajtu Ministarstva prosvete. Na kojoj od
navedenih veb adresa bi mogao da bude sajt Ministarstva prosvete?
www.ministarstvoprosvete.org.rs
www.ministarstvoprosvete.gov.rs
www.ministarstvoprosvete.edu.rs
www.ministarstvoprosvete.com.rs
16. Poklonio/la si baki svoj stari računar i povezao/la si ga na internet. Sada te ona zove
telefonom, jer je zaboravila koji program prvo mora da pokrene da bi pristupila nekom
veb sajtu. Rećićeš joj da:
pokrene neki od programa pretraživača
pokrene neki od programa pregledača (brauzera)
pokrene neki od programa za elektronsku poštu
pokrene neki od programa za editovanje sajtova
17. Tvoja tetka je ovladala korišćenjem računara, ali je zabrinuta za bezbednost svojih
podataka i programa. Nije joj jasno koja je osnovna funkcija Firewall-a. Šta ćeš joj reći?
Moraš da uključiš Firewall zato što on poboljšava mrežne performanse.
Moraš da uključiš Firewall zato što je on zaštita od pretnji sa Interneta.
Moraš da uključiš Firewall zato što je on potpuna zaštita računarske mreže.
Moraš da uključiš Firewall zato što je on ubrzava rad procesora.
18. Na biologiji si dobio/la domaći zadatak da, sa još tri drugarice, napišeš tekst o
nacionalnim parkovima Srbije. Odluka je da koristite računar i zajednički radite na
jednom (istom) dokumentu, ali svako/a od svoje kuće. Da bi ovakav rad bio zaista
efikasan potrebno je da svi imate pristup internetu i da:
mejlom razmenjujete dokument i dorađujete ga
na Fejsbuku razmenjujete dokument i dorađujete ga
sve informacije koje pronađete na mreži prepisujete u sveske
radite u deljenom dokumentu, u oblaku podataka.
12. 19. Za neku osobu možemo reći da je digitalno nasilna ako:
ostavlja lične podatke na različitim sajtovima na internetu.
odbija pozive za prijateljstvo na društvenim mrežama.
širi negativne informacije o drugima putem društvenih mreža.
preuzima sadržaje sa interneta bez dozvole autora.
20. U poslednje vreme, na brojnim sajtovima nas upozoravaju na negativne posledice
vakcinisanja dece. Kako čitalac treba da se odnosi prema takvim upozorenjima?
Takva upozorenja ne treba shvatati ozbiljno, ljudi koji to pišu samo žele da nanesu
štetu farmaceutskim kompanijama koje prodaju vakcine.
Takva upozorenja su nepouzdana samim tim što su na internetu.
Takva upozorenja treba shvatiti ozbiljno samo ukoliko na sajtovima postoje
naučni izvori na osnovu kojih se mogu proveriti iznete informacije.
Takva upozorenja treba odmah širiti dalje putem društvenih mreža, kako bi i naši
prijatelji što pre postali svesni opasnosti.
21. Sledeće tvrdnje odnose se na karakteristike tzv. “jake” šifre (kaže se i kvalitetna,
bezbedna šifra). Označi tačnu tvrdnju.
“Jaka” šifra ima više od 8 znakova i sadrži neki lični podatak (npr. nadimak, datum
rođenja), jer se takva šifra lako pamti i teško zaboravlja.
“Jaka” šifra je ona koja sadrži više od 8 znakova.
„Jaka“ šifra ima više od 8 znakova i sadrži mala i velika slova, brojeve i
znakove interpunkcije.
“Jaka” šifra je ona koja nikada nije zapamćena na bilo kom računaru.
22. Tvoja drugarica slavi rođendan u klubu u kome si prvi put. Želiš da se povežeš na
WiFi (bežični internet). Na raspolaganju su ti: javni nezaštićeni WiFi (za koji nije potrebna
lozinka) i više zaštićenih WiFi veza, među njima i jedna koja je u vlasništvu kluba. Važno
ti je da budeš bezbedno povezan/a na WiFi. Koji način povezivanja ćeš izabrati?
Uopšte se neću povezivati, jer su, sa tačke sigurnosti podataka, sve te WiFi
mreže „tuđe“ i podjednako nesigurne za korisnike
Koristiću nezaštićeni WiFi, jer ne verujem da ću ponovo doći u taj klub.
Potražiću od osoblja kluba lozinku kako bih se povezao/la na njihov WiFi, jer sam
tada potpuno bezbedan/a.
Povezaću se na bilo koji zaštićeni WiFi
13. 23. Pažljivo pročitaj sledeći pseudokod:
Kreiraj pitanje
Prikaži pitanje
Prikaži okvir za odgovor
Sačekaj unos odgovora
Ispitaj istinitost iskaza odgovor=tačna tvrdnja
Ako je iskaz istinit prikaži “Tačno”
U suprotnom prikaži “Netačno”
Navedeni pseudokod koristi se kada želimo da kreiramo program koji simulira:
instaliranje aplikacije
test ličnosti
kviz znanja
rad kalkulatora
24. Imaš mobilni telefon koji radi na Android operativnom sistemu. Već duže vreme
koristiš aplikaciju koja ti mnogo pomaže u učenju. Želiš da je preporučiš prijateljima. Oni
će moći da je koriste samo ako:
imaju isti model mobilnog telefona kao ti
koriste istu mobilnu mrežu kao ti
imaju pristup app store-u
postoji verzija te aplikacije za operativni sistem na kome radi njihov telefon.
25. U Excel-u, vrednost u ćeliji A1 je 4, a u ćeliji A2 je 2. Primenom formule
=SUM(AVERAGE(A1:A2); 5) dobija se rezultat:
4
6
8
9
26. Interesuje te u kom obimu stanovnici Balkana koriste internet. Pronašao/la si podatke
za svaku od balkanskih država. Zbog lakšeg poređenja, želiš da podatke objediniš i
prikažeš grafički. Za ovaj posao, najbolje je da koristiš:
program za animaciju
program za tabelarne proračune
program za pisanje i obradu teksta
program za rastersku grafiku
14. Sledeće tvrdnje odnose se na pitanja iz drugog dela istraživanja. Označi u kojoj meri su one
tačne.
Netačno Delimično tačno Prilično tačno Potpuno tačno
O ovim temama smo učili na
časovima Tehničkog i
informatičkog obrazovanja.
O ovim temama smo učili na
časovima izbornog predmeta
Informatika i računarstvo.
O ovim temama smo učili na
časovima drugih predmeta u
školi.
O ovim temama sam učio/la
kod kuće, uvežbavajući ono
što smo učili u školi.
O ovim temama sam učio/la
na kursevima izvan škole.
O ovim temama sam učio/la
sam, nezavisno od škole, jer
me to zanima.
Imao/la sam dovoljno
vremena za rad na ovim
pitanjima.
Gradivo na koje se odnose
neka pitanja potpuno mi je
nepoznato.
Nasumično sam odgovorio/la
na većinu pitanja zato što se
odnose na gradivo koje mi je
potpuno nepoznato.
15. I za kraj, molimo te da na skali od 1 do 10 označiš koliko su ti ova pitanja (iz
drugog dela) bila teška.
1 2 3 4 5 6 7 8 9 10
veoma lak veoma težak
HVALA TI PUNO ŠTO SI UČESTVOVAO/LA U OVOM ISTRAŽIVANJU!