The Bumbo brand originated with its innovative baby seat that became hugely popular worldwide. Bumbo sells one baby seat for every five babies born in countries like Canada, Japan, and the USA. The brand manufactures a range of baby products in South Africa, including the signature baby seat, play tray, toilet trainer, table companion, bumbo mobile, baby bath, and crawlball. The award-winning baby seat was the first of its kind, designed for infants unable to sit up alone, and Bumbo has sold over 6.5 million units to date.