This document discusses ways for companies to use ISIC cards to improve employee satisfaction and engagement among students and youth under 30. It provides 5 reasons to use ISIC cards as an employee reward program, including to retain top talent and promote the company brand. It then outlines options like reward cards, discount vouchers, and advertising opportunities on ISIC cards, brochures, and online platforms to reach over 30,000 students.

1. ISIC – Improving your employee satisfaction
Creative solutions
to increase
your employment value
proposition
This document is a MUST to read and apply if:
- your employees are students and youth <30 years
- you develop internship and trainee programs for youth
- you want to build and strengthen your employer brand awareness

2. ISIC PROFILE
The ISIC Association was established
A not-for-profit organization serving student needs since 1956 in 1956 to encourage international
cultural understanding whilst supporting
student travel and exchange.
More than 4.5 million members worldwide
Over 40,000 benefits in more than 126,000 locations worldwide.
Endorsed by UNESCO and accepted in over 120 countries.
ISIC in Romania is represented by ASYST
(Association for the Support of Youth, Students and Teachers),
a non for profit organization that owns at national level
The International Student Identity Card
the exclusive license for the ISIC, ITIC & IYTC cards.
is the only globally recognised
student identity card in the world!
Annually, in Romania there are over 60.000 card holders.
The ISIC, ITIC and IYTC cards are acknowledged and supported by
UNESCO as a tool contributing to multi-cultural understanding
and supporting student mobility.
“The ISIC cards are an excellent initiative to allow young people to engage in travel, cultural exchanges, international
discovery with less financial burden and provide them with an official “status” recognized throughout the world.“
Maria Helena Henriques Mueller, UNESCO

3. ISIC, ITIC, IYTC cards
ITIC IYTC
ISIC
International Teacher Identity Card International Youth Travel Card
International Student Identity Card.
(for full time teachers) (for youths < 30 years)
(for full time students)
The cards provide access to an extensive network of travel and life-style benefits.

4. TARGET AUDIENCE
Students and youth under 30 years old.
Trendsetters
Creators of new ideas for
the future
Active young people interested in sports, culture and travel.
They like to have fun and enjoy their lives.
They know how to spend their leisure time effectively. The leaders of tomorrow
Education is important for their careers.
Career development is one of their top priorities.
They are sensitive to companies that support their needs.

5. WHY to use the ISIC/IYTC for your
Employees
TOP 5 REASONS to consider using ISIC for staff relations:
1. To reward your young existing and potential employees.
The more you show them you care, the more motivated they will be.
2. Great opportunity to improve cost efficiency in branding to the youth
market.
You get maximum results using minimal resources.
3. Great retention program for youth, and also for employees with children. You
invest in your future top performing employees.
4. Show pride in your brand.
Supplying branded cards or vouchers can be an great opportunity to promote
your company.
5. Business results are linked to employee brand engagement
There is a direct correlation between employees who are highly engaged in the
brand promise and who work hard to perform well and customers who are loyal
to the brand.
DID YOU KNOW THIS?
Over 850 universities around the world use ISIC cards as their own ID document.
In Romania this revolution has just begun.
By covering the production costs, your advert can be placed
on ISIC cards to be used at the Universities where you future employees study.

6. HOW to use the ISIC/IYTC for your
Employees
Option 1:
REWARD CARDS for:
- interns
- youth under 30 participating in trainee programs
INCENTIVE CARDS for:
- young employees
- employee’s children
Option2:
DISCOUNT VOUCHERS with limited time offer for employees & their
children on special occasions:
- Back 2 School – start of the academic year
- Christmas & Easter
- Mothers's Day
- Child's Day ( 1st of June)
- Holiday Periods
The company will not have to invest any resources towards a loyalty program.
The employees will get extensive network of travel and life-style benefits in Romania and abroad.

7. ISIC TOUR & InfoPoints
ISIC Tour offers a unique opportunity to be present directly in the Universities
ISIC Tour is a bi-annual event that that gets the attention of all students:
from October-December & March – July
Opportunities for your company:
•to be present in over 31 educational institutions across Romania
•to communicate directly to over 60.000 students
•to present your internship or recruitment projects
Distribution of the ISIC Survival Pack
for ISIC cardholders:
•to present your products or services directly to students
- 10.000 ‘goody’ bags that you can use to
distribute leaflets &/or promotional
•to launch the ISIC Scholarship branded by your company with a direct line
products (pens,mousepads, etc)
to the Universities/faculties of greatest interest

8. ADVERT ON ISIC CARDS
Exclusive opportunity to make your brand visible among our
targeted cardholders
Wide Exposure: ISIC is distributed through several partners: Universities, Tourism
Agencies, Appointed Agents and also directly from ISIC HQ.
The reserved space can be almost 40% of the total surface of the card.
(850 mm/ 530 mm) and it can start from 21mm/ 11mm up to 35mm/ 40mm.
The minimum stock order of personalized cards is 3.000 units

9. ISIC Brochure
The ISIC brochure showcases the most influential and important ISIC
benefits to students, including career opportunities for our cardholders.
It is dedicated mainly to ISIC & IYTC cardholders.
Volume: 35.000 units
Dimensions: 99 x 210 mm
Support: dcl 90 g/mp integral
Press Color: 4+4 integral
Free distribution at Universities and ISIC
Events
1/4 page
300 euro
1/3 page
400 euro
1/2 page
600 euro
1 Page/Cover
1000/100 euro

10. ONLINE PROMOTION: ISIC.RO
Up to date database of our current benefits
Special section dedicated to career development
& jobs for our partners
Perfect place to promote your products and services
TOP BANNER
TOP Banner
Dimensions: 728x130 pixels
1 Month: 600 EUR
12 Months: 6.000 EUR
Other possibilities
 articles
 editorials
 product placement
The prices presented are singular advert pricing.
We aim to offer each partner a personalized package offer including multi-advert
discounts according to their communication needs.

11. ONLINE PROMOTION
ISIC Newsletter
Unique opportunity to send information to a database Exclusive Newsletter:
of over 30.000 students Price: 1.000 EUR
Non-exclusive Newsletter (shared with max 8 partners)
Price: 400 EUR
Facebook
The prices presented are singular advert pricing.
We aim to offer each partner a personalized package offer including multi-advert
discounts according to their communication needs.

12. ISIC ROMANIA
Thank you!
Diana Gospodaru
General Operations Manager
ISIC Romania
Domnita Anastasia street, no.10, int. 005, district 5, Bucharest
Tel/Fax: +40 (21) 311 16 73
Mobile: +40 724 334 554, +40 742 194 827
E-mail: diana.gospodaru@isic-romania.ro
Web: www.isic-romania.ro