Iseehear Investor Relations

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Copyright © 2000 - 2010
Iseehear Inc. All rights reserved
Iseehear
TM
Corporate Overview
10 Years of Innovation

Copyright © 2000 - 2010
Founded: January 2000
Incorporated: September 2000
Head Office: Toronto, Ontario Canada
Industry: Information Technology and Internet Communications
Community: Biomedical and Life Sciences Research
Market: Global
Offerings: Research Management Software and Databases,
Animal Model Organism Software and Databases
Delivery: Internet, SaaS, Cloud Computing
Team Structure: Management Team, Professional Advisors, Development Teams
Global Team: Toronto, Canada; New York, USA; Stockholm, Sweden; Paris, France
Chief Executive Officer: Kelly Rodriques
Email Contact: information@iseehear.com, kelly@iseehear.com
Website: www.iseehear.com
Iseehear Company Overview
TM

Copyright © 2000 - 2010
Iseehear straddles three spheres:
1. Information Technology
2. Internet Communications
3. Life Science Research
Iseehear is an information management company that
addresses the inevitable adoption of Internet Communications
and Information Technology by scientists to MANAGE Their
Research and experiment processes in a more efficient
manner.
Iseehear’s mission is thus to provide the enabling tools that
will improve research productivity, reduce laboratory costs,
accelerate the discovery process and enhance the capture and
filing of intellectual property.
Iseehear’s Mission

Copyright © 2000 - 2010
Iseehear recognizes business opportunities in the following
areas of Life Sciences Research:
 Cancer Research
 Stem Cell Research
 Genomics Research
With an understanding of the business and technology drivers
contributing to the growth of these research disciplines,
Iseehear’s solutions are strategically positioned to address:
 Laboratory Data Management
 Collaboration
 Knowledge Translation
Iseehear has identified the use of animal models in research as
a common tool amongst the fastest growing research
disciplines.
One of Iseehear’s core offerings thus focuses on the delivery of
Animal Model Organism Databases for biomedical and life
sciences researchers.
Iseehear Business Opportunities
TM

Copyright © 2000 - 2010
5
 Powerful commercial pressures on biotech and pharmaceutical
companies for identification of new drug targets
 Animal models at the forefront of new discoveries for drug targets
 A must for modeling human diseases like Cancer, Heart Disease,
Parkinson’s Disease, Cystic Fibrosis, Obesity…
 ~ 95 - 97% of all lab animal models are genetically altered mice1
 A large industry has developed around producing transgenic
mouselines, growing them, maintaining them and distributing them
to researchers, who in turn use these transgenic animals to conduct
extensive experimentation and analysis
 Databases of transgenic and knockout mouse data continue to
increase exponentially
 With the pervasive use of mouse genetics in life science research
investigation, there is a need for standardized systems and tools to
keep records of mouse breeding, mouse history and mouse genetic
experiments.
1. The Essential Need for Animal in Medical Research, 2004 Foundation for Biomedical Research.
Key Message: Importance of Animal Model Organism Databases

Copyright © 2000 - 2010
Global Market

Copyright © 2000 - 2010
 Mouse research initiatives across the globe are generating
large volumes of research data
 Time and Cost issues associated with storage, access,
analysis, sharing
 Burgeoning data management requirements associated
with global collaborations in mouse model research
No adequate lab automation or information technology
solution or tools to capitalize on this growing opportunity
The Challenge

Copyright © 2000 - 2010
Antiquated pen and paper
data management
Inadequate spreadsheet
improvisation
Bottlenecks choking off the flow of data in the collaborative research process:
 wasted time and resources
 loss of research data
 lack of transparency
 redundancy of experiments
 publication retractions
Deficient inventory
management
Current Research Management Tools

Copyright © 2000 - 2010
Data Analysis
Tools
Data Recording
Tools
Project Management
Tools
Collaboration
Tools
Bioinformatics
Tools
Data Acquisition
Tools
Animal Model Organism
Tools
Iseehear’s database-driven, web-based data management tools are designed
for collaboration, record-keeping and experiment planning and tracking
Iseehear’s Solution
Copyright © 2000 - 2010

Copyright © 2000 - 2010
Stakeholders
and
Beneficiary:
↓
Time
expenditure
↓
Time to
discovery
↓
Time to
publish
↓
Costs
↑
Transparency
and Visibility
↑
ROI
1. Researcher
2. Principal
Investigator
3. Research
Institute
4. Greater
Community
Value Proposition
Decrease Decrease Decrease Decrease Increase Increase

Copyright © 2000 - 2010
Iseehear
™
’s competitive advantages include:
 Web-based, Cloud Computing and SaaS business model
 No upfront capital requirements for the customer
 Recurring revenue
 Researcher-focused solution with researcher specific features
 Focus on End User Requirements to meet needs of customer
 Focus on Relationship building with end user
 User friendly, simple and intuitive graphical user interface
 Facilitate adoption by end users
 Create an interactive environment for teams and groups allowing
researchers to set their own access permissions for increased
collaboration and sharing of research data
 ISH Analytics™
Provides the Iseehear team with up-to-date analytical data for quick
response to market needs and user requirements
Competitive Differentiators

Copyright © 2000 - 2010
Web: www.iseehear.com Corporate website
Web: www.streamcell.com SoftMouseDB - Transgenic Mouse Breeding and Colony Maintenance
Record-Keeping System
Web: www.streamcell.net Early Adopter Program (SoftMouseDB)
Blog: http://iseehear.blogspot.com/Iseehear Corporate Blog
Twitter: http://twitter.com/iseehear Corporate Micro-Blog Account
Web: www.30dayfreetrialpromo.com 30 DAY FREE TRIAL & Promotions
Iseehear
TM

Copyright © 2000 - 2010
Document Notice
November 2010
DOCUMENT POLICY:
Iseehear™ Inc. (Iseehear™) reserves the right to modify this document without notice.
NOTE TO THE READER OF THIS DOCUMENT:
You should rely only on the information contained in this document. Iseehear™ has not authorized any other party to provide you with information that is different
from that contained in this document. The information in this document is complete and accurate only as of the date on this page regardless of the time of delivery
of this document.
COPYRIGHT and TRADEMARK NOTICE:
Iseehear™ - Trademark Notice website page http://www.iseehear.com/trademark.php
LIABILITY and DAMAGES:
This document is provided for information purposes only, and the contents hereof are subject to change without notice. The information in this document is not
warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and
conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to the information, and no contractual obligations
are formed either directly or indirectly by this document.
Iseehear™ shall not be liable to you or any other party for any loss of revenue or profit or for indirect, incidental, special, consequential, or other similar damages,
whether based on tort (including, without limitation, negligence or strict liability), contract, or other legal or equitable grounds even if Iseehear™ has been advised or
had reason to know of the possibility of such damages.

Iseehear Investor Relations

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