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Is Your Website Generating Business
The document repeatedly asks about generating business through a website, emphasizing the importance of strategies like SEO and social media. It seems to be focused on discussing methods to enhance online business success. Key components mentioned include the '3 S's' related to SEO and social media presence.
Is Your Website Generating Business
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- 39. our Website GeneratingBusiness? The 3 S’s
- 40. our Website GeneratingBusiness? The 3 S’s SEO
- 41. our Website GeneratingBusiness? The 3 S’s SEO Social Media
- 42. our Website GeneratingBusiness? The 3 S’s SEO Social Media sMobile?
Editor's Notes
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- #3 ⁃You have to market yourselves\n Your website is your best opportunity to do that\n Effective marketing isn’t free or easy. To be effective it takes either lots of time, lots of money or both\n this goal of this talk is to teach you how to make your site into a lead-generation machine\n what if your website were solely responsible for 20% of your closed new business?\n that’s exactly what we experience, and this is exactly how we do it. \n
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- #12 Get them to the right place\nIntuitively Navigable\nInformation Architecture\nWalk in the woods\n
- #13 Bring them to the next level\nStage 2 researcher\n
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- #16 Why Personas?\nYour site isn’t for you\nhelp you to focus on the visitors who matter most.\n\n
- #17 Qualitative personas\n2 weeks\n15 one-on-one interviews with varied subjects\n30 minutes\ncover key points\n...but focus on conversations\nuse a ghost note-taker\n\n
- #18 This is an intuitive and non-scientific process, go with your gut\nAim for 3-5 segments per site\nSegment by user goals\n1.Purchaser or influencer?\n2.Researcher or Purchaser?\n3.Reader or watcher?\n\n
- #19 \n1.Are the segments unique enough?\n2.Do they feel like real people?\n3.Can they be easily described?\n4.Do they cover all key user types?\n5.Is it clear how these segments will affect decision making?\n
- #20 1.Unique qualities\n2.Name & Photo\n3.Personal info\n4.Business objectives\n5.Persona prioritization\n
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