We all know that Google’s main focus is the user. A machine learning approach makes sure the user intent is always satisfied. The European SEO night by OnCrawl - http://www.oncrawl.com/ - is the first event of its kind. OnCrawl has invited 4 speakers recognized in Europe for their respective expertise in the SEO field. Tailored for e-commerce vendors, SEO agencies and online media, the European SEO night is made to federate the European community. The Speakers Audrey Schoonwater Audrey has been an SEO consultant at RESONEO since 2009. Led by the SEO since 2003, Audrey was also a founding member of the SEO Camp association in 2008, then elected to the Board of Directors in September 2017. Her slides: https://www.slideshare.net/witamine/european-seo-night-pwa Fernando Muñoz Fernando is the co-founder and SEO Manager at Grupo Raíz. SEO Auditor & consultant, search engine optimization specialist, high experimented in Marketing Online. Investor (safecont, qashops, OPTI, farmacia.bio), SEMPO member and Señor Muñoz founder, he is a regular speaker in the most important Spanish events about SEO or Marketing Online. Laurent Bourrelly The wonders of SEO opened up when he finished 3rd on the insane SEO contest "mangeur de cigogne" in 2004. After 3 months of 24/7 SERP battle, he got it. He knew how and what to feed Google. Thus, he started to spam the shit out of Google. Living the like of super affiliate and clic whore, he slowly drifted towards the consulting end of the job. Nowadays, he still run a few personal side projects, but he has helped over 400 websites to rank high for clients, and he trained over 100 students to become SEO Rockstars. Omi Sido Omi is a seasoned international speaker and is known in the industry for his humour and ability to deliver actionable insights that audiences can immediately start using. From SEO consulting with some of the world's largest telecommunications and travel companies to managing in-house SEO at HostelWorld and Daily Mail, Omi Sido loves diving into complex data and finding the bright spots. Currently, Omi Sido is a Senior Technical SEO at Canon Europe.

1. Omi Sido
@OmiSido
Is Your SEO ready for the Machine Learning
disturbance in 2018?

2. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?
Are you ready for the
machine learning
revolution that is
happening in the SERPS?

3. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?
Do keyword rankings
even matter anymore?

4. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?

5. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?

6. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?
Voice search returns
only one answer
SEO without SERPs!

7. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?

8. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?

9. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?

10. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?
Whatever Google displays
in the SERPs people will
not click if it's not relevant
to their query.

11. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?
https://www.advancedwebranking.com/cloud/ctrstudy/

12. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?

13. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?

14. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?
How to improve your CTR?
The answer is Relevance.

15. @OmiSido #oncrawlnight
Is Your SEO ready for the Machine Learning disturbance in 2018?
• Decode the ranking factor priorities for YOUR industry.
• Create irresistible/alluring snippets.
• Create comprehensive content that provides value and it's RELEVANT to your
audience.
• Study your customer behaviour and adjust copy and website structure
accordingly.
• Work with PPC and PR to increase brand awareness - brand awareness
dramatically impacts click-through rates (CTR).
Tips & Takeaways

16. Omi Sido
@OmiSido
www.youtube.com/omisido
European SEO night by OnCrawl
Thank You