Presentation made at the Frankfurt Book Fair 2012 about the Brazilian economy and opportunities for publishing companies.

1. Is Brazil the land of the
publishing future?
Frankfurt Book Fair
Oct 12, 2012
By Carlo Carrenho

2. In 1941, Stefan Zweig...

3. Since then, Brazilians believe:
“Brazil is the country of the future…
…and will always be.”

4. The idea is supported by artists...
“In the favelas, in the senate
Dirt is everywhere
Nobody respects the Constitution
But everyone believes in the future of the nation
What kind of country is this?”
Renato Russo,
Brazilian musician,
Legião Urbana,
1987

5. ...and by foreign politicians:
“Le Brésil n'est pas un pays sérieux.”
General Charles De Gaulle,
French military and politician,
in 1963.

6. But this lady believed in us:
“Your country deserves more than ‘potential’.
Brazil is a country of the future and you must
resolve that the ‘future’ is tomorrow not
somewhere in the middle.”
Margaret Thatcher,
Britain’s fighting lady,
in a 1994 speech

7. And this fellow also gave support:
“For so long, you were called a country of the future, told to
wait for a better day. That day has finally come. And this is a
country of the future no more. For the people of Brazil, the
future has arrived. And it’s time to seize it.”
Barack Obama,
US president, in
a 2011 speech in
Rio.

8. So, did Mr. Obama get things right this time?

9. We are growing fine...
GNP in 2011:
Brazilian GNP Growth Rate* 1.7 trillion Euros
8.0
7.0
6.0
5.0
Percentual Growth
4.0
3.0
2.0
1.0
0.0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
-1.0
*Source: IBGE
Forecasted Growth for 2011: 1.6 %

10. We are distributing better...
E-class: € 0 to € 284
D-class: € 284 to € 454
C-class: € 454 to € 1956
The Social Classes's Mobility* AB-class: € 1956 up
60 * Family monthly income
50
Percentage of the Population
40
E-class
D-class
30
C-class
AB-class
20
10
0
2003 2004 2005 2006 2007 2008 2009 2010 2011
*Source: Centro de Políticas Sociais | FGV

11. And the C-class is booming...
The Brazilian Social Classes in 2011*
17.26% 15.36%
11.58%
E-class
D-class
C-class
AB-class
55.80%
E-class: £0 to £282
D-class: £282 to £451
C-class: £451 to £1945
AB-class: £1945 up
* Family monthly income
*Source: Centro de Políticas Sociais | FGV

12. The Illiteracy is falling
Brazilian Literacy
50%
45%
40%
Percentage of the Population
35%
30%
25%
20%
15%
10%
5%
0%
2002/2003 2003/2004 2004/2005 2007 2009 2011
Illiterate Rudimentary Basic Full
Source: Relatório INAF 2011 | Instituto Paulo Montenegro

13. The number of colleges grew...
Colleges Institutions in Brazil
2500
2000
Number of Institutions
1500
2022 2032 2016 2039
1934
1789
1000 1652
1442
1208
1004
500
173 186 195 207 224 231 248 249 236 245
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Public Institutions Private Institutions
Source: Censo da Educação Superior 2009 | Inep, MEC

14. The number of students grew...
College Students in Brazil
7,000,000
6,000,000
5,000,000
Number of Enrollments
4,000,000
3,000,000
2,000,000
1,000,000
-
2001 2002 2003 2004 2005 2006 2007 2008 2009
Private Students Public Students
Source: Censo da Educação Superior 2009 | Inep, MEC

15. So suddenly we are on the news...

16. We are on the movies...

17. And our flip-flops are trendy and cool

18. We will host the Olympics in 2016

19. We will host the World Cup in 2014
Possible 2014 World Cup Final Match

20. So Brazil has a huge potential, and it sure
includes the publishing industry. As the
Hawaiian fellow said, “it is time to seize it”.

21. What?!?!? You don’t subscribe to
PublishNews Brazil yet?
www.publishnewsbrazil.com
Questions?
Carlo Carrenho
Consultant & Founder of PublishNews
carrenho@gmail.com
@carrenho