This document analyzes perceptions of the iPhone through a study of 30 mobile phone users in Karachi. It introduces the iPhone's history and popularity. The objective is to understand perceptions, knowledge of the iPhone, and satisfaction levels. Ordinal and Likert scales were used to measure perceptions, with graphs showing desirability and undesirability. Most participants were satisfied with the iPhone, as 75% reported being satisfied versus 25% unsatisfied. In conclusion, the document examines what makes the iPhone distinct from other mobile phones.

1. By:
Abdul Qayoom

2. Overview
 INTODUCTION
 OBJECTIVE
 NEED FOR THE STUDY
 ANALYSIS ON DESIRABLE PERCEPTION
 ANALYSIS ON UNDESIRABLE PERCEPTION
 CONCLUSION

3. INTRODUCTION
 The demand of mobile phone users today.
 It’s costly but most of the people desire to buy.
 This brand is strong among teens.

4. iPhone History
•iPhone 2G
•iPhone 3G
•iPhone 3GS
•iPhone 4G

5. Need for the study
 Expectation of people with iphone
 iPhone challenges

6. OBJECTIVE
 Perception.
 Knowledge about iphone.
 Satisfactions with iphone

7. METHODOLOGY
The methodology we used to conduct the study was
composed of different tasks as follows:
Questionnaire:
 We have taken a random sample of 30 mobile phone users in
different parts of Karachi.
MEASUREENMT AND SCALING
 Ordinal Scale:
 Likert Scale:
 Sampling Plan:

8. Analysis On
Perceptions
Graph shows
desirability and
undesirability
about iPhone

9. What makes iPhone
different from other Mobiles

10. Interesting thing about our research
Cumulative
Frequency Percent Valid Percent Percent
Unsatisfied 7 25.0 25.0 25.0
Satisfied 21 75.0 75.0 100.0
Total 28 100.0 100.0

11. CONCLUSION

12. THANK YOU