The document discusses the future of the printing and mailing industry. It notes that while printing is a highly competitive environment, direct mail still accounts for over 15 billion mail items annually in the UK. The document advocates that companies in the printing and mailing industry should position themselves as part of an overall communications mix and focus on customer services rather than just manufacturing. Accessing customer data and using it to improve targeting, response rates, and personalization is key to the future of the industry.
On Thursday 20th February 2014, ShoppingNetwork took the stage at the 5th Distance Selling & eCommerce Conference to analyze, in front of a packed house, how greek companies can amplify their sales abroad by capitalizing on the booming popularity of the world’s greatest online marketplaces.
What is The Future Of Lotteries After The Pandemic - The Lottery LabThe Lottery Lab
As traditional in-person ticket sales experienced contractions, iGaming has become a larger part of lottery ticket sales both in real terms and as a proportion of all sales.
Networks providing the infrastructure for electronic top-ups of pre-pay mobile phones have been very successful. 2/3 of mobile phone users in the UK now are on pre-pay plans, creating a large market opportunity for the companies providing these networks. But with the mobile phone market reaching saturation in the UK, where next to look for growth opportunities?
Braden Kelley worked with a couple of firms in this industry to identify new revenue opportunities and to set a growth strategy for continued success. You will see in the slides the Industry Re-Think we arrived at and the new theme for the future to guide the business.
On Thursday 20th February 2014, ShoppingNetwork took the stage at the 5th Distance Selling & eCommerce Conference to analyze, in front of a packed house, how greek companies can amplify their sales abroad by capitalizing on the booming popularity of the world’s greatest online marketplaces.
What is The Future Of Lotteries After The Pandemic - The Lottery LabThe Lottery Lab
As traditional in-person ticket sales experienced contractions, iGaming has become a larger part of lottery ticket sales both in real terms and as a proportion of all sales.
Networks providing the infrastructure for electronic top-ups of pre-pay mobile phones have been very successful. 2/3 of mobile phone users in the UK now are on pre-pay plans, creating a large market opportunity for the companies providing these networks. But with the mobile phone market reaching saturation in the UK, where next to look for growth opportunities?
Braden Kelley worked with a couple of firms in this industry to identify new revenue opportunities and to set a growth strategy for continued success. You will see in the slides the Industry Re-Think we arrived at and the new theme for the future to guide the business.
•How consumers will – and won’t – change •What this will mean for the TMT value chain •Which businesses will thrive and why. Rob Gallagher, Director of Research - Media, Entertainment & Consumer, Ovum
What do wine and AI have in common - Ronan Lundy, QuantcastSavage Marketing
This interactive session will show by using quality data and behavioural insights overlaid with the use of artificial intelligence how this can help you build your brand for digital natives.
The digital landscape is ever evolving and it can sometimes be difficult to know where to spend your online marketing budgets, this workshop will identify the questions you should be asking and what you need to know.
You will gain a greater understanding of the programmatic advertising space and how AI is playing such a huge part in shaping your industry and what is already being done for digital marketers today to understand and reach their audiences.
We want you to leave feeling inspired with a fresh way of thinking about your marketing efforts.
And if you want to find out what wine and AI really do have in common, you will just have to attend to find out.
There is a big need for innovation within our digital world related to our new oil, Big Data. If we spoil it has an negative impact in our reputation. A big need for digital transparency to deal with data related with privacy.
Ecommerce, Marketplaces & Classifieds: Company presentation by Federico Sargenti, Supermercato24 at the NOAH Conference Berlin 2019, 13-14 June, STATION.
Connections, hosted by Artesian Solutions, is the B2B conference dedicated to excellence in sales and relationship management. These slides were presented to an audience of over 200 sales leaders from some of the top UK enterprises on 28th November 2018.
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
Friesland campina - How brands grow? Our journey at FrieslandCampinaBigDataExpo
Ashkan Roshanayi will tell you how FrieslandCampina used online public data as a proxy to understand the offline behavior of their end users in Asia and unlocked a %25+ growth opportunity using that insight.
TRUSTECH 2019 conference: A World Payment Perspective TRUSTECH Event
Presentation made on November 27th 2019 at TRUSTECH by Gregoire Toussaint – Director at Edgar, Dunn & Company
Contents: Grégoire Toussaint, Director at Edgar, Dunn & Company (EDC), global strategy consultancy specialised in payments analysed key payment trends and presented EDC’s report on Fintech describing the impact of Fintech on the payment value chain.
How the B2B e-commerce is changing? What is the role of alibaba.com ? How we will make business in the future - in the presentation of Cuneyt Erpolat - country manager Alibaba.com Turkey.
Marketing Playbook 2020 // The next marketing managerAdv Media Lab
La tecnologia e il comportamento dei “consumatori” si evolveranno in modo imprevedibile da qui ai prossimi 5 anni. Come reagirà il mondo del marketing?
The job of being a marketer in 2015 is undoubtedly more difficult than it was 20 years ago. The proliferation of channels, markets, and, importantly, incomes in emerging markets around the world, has made marketing a complex discipline.
•How consumers will – and won’t – change •What this will mean for the TMT value chain •Which businesses will thrive and why. Rob Gallagher, Director of Research - Media, Entertainment & Consumer, Ovum
What do wine and AI have in common - Ronan Lundy, QuantcastSavage Marketing
This interactive session will show by using quality data and behavioural insights overlaid with the use of artificial intelligence how this can help you build your brand for digital natives.
The digital landscape is ever evolving and it can sometimes be difficult to know where to spend your online marketing budgets, this workshop will identify the questions you should be asking and what you need to know.
You will gain a greater understanding of the programmatic advertising space and how AI is playing such a huge part in shaping your industry and what is already being done for digital marketers today to understand and reach their audiences.
We want you to leave feeling inspired with a fresh way of thinking about your marketing efforts.
And if you want to find out what wine and AI really do have in common, you will just have to attend to find out.
There is a big need for innovation within our digital world related to our new oil, Big Data. If we spoil it has an negative impact in our reputation. A big need for digital transparency to deal with data related with privacy.
Ecommerce, Marketplaces & Classifieds: Company presentation by Federico Sargenti, Supermercato24 at the NOAH Conference Berlin 2019, 13-14 June, STATION.
Connections, hosted by Artesian Solutions, is the B2B conference dedicated to excellence in sales and relationship management. These slides were presented to an audience of over 200 sales leaders from some of the top UK enterprises on 28th November 2018.
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
Friesland campina - How brands grow? Our journey at FrieslandCampinaBigDataExpo
Ashkan Roshanayi will tell you how FrieslandCampina used online public data as a proxy to understand the offline behavior of their end users in Asia and unlocked a %25+ growth opportunity using that insight.
TRUSTECH 2019 conference: A World Payment Perspective TRUSTECH Event
Presentation made on November 27th 2019 at TRUSTECH by Gregoire Toussaint – Director at Edgar, Dunn & Company
Contents: Grégoire Toussaint, Director at Edgar, Dunn & Company (EDC), global strategy consultancy specialised in payments analysed key payment trends and presented EDC’s report on Fintech describing the impact of Fintech on the payment value chain.
How the B2B e-commerce is changing? What is the role of alibaba.com ? How we will make business in the future - in the presentation of Cuneyt Erpolat - country manager Alibaba.com Turkey.
Marketing Playbook 2020 // The next marketing managerAdv Media Lab
La tecnologia e il comportamento dei “consumatori” si evolveranno in modo imprevedibile da qui ai prossimi 5 anni. Come reagirà il mondo del marketing?
The job of being a marketer in 2015 is undoubtedly more difficult than it was 20 years ago. The proliferation of channels, markets, and, importantly, incomes in emerging markets around the world, has made marketing a complex discipline.
Cross media production presentation- IPEX 2014Neopost UK
In today’s seminar, we break down the importance of cross media campaigns and the need to deliver marketing material to customer preferences. With consumers now using more than one device to make product choice, both online and offline communications have a huge role to play in helping your business stay relevant and visible.
Ever wondered what those black and white lines on your letters mean? These marks control what content is put into envelopes. They help you personalise content, make sure the right message goes to the right person and avoid costly errors that could damage your brand. A quick guide from Neopost on Bar Codes explains how they are used on mail and by folding and inserting machines.
Saving on Postal Communications White PaperNeopost UK
This white paper from www.neopost.co.uk highlights how schools and universities can take advantage of developments in postal products and services to cut costs, improve productivity and manage mail processes more effectively.
This guide from www.neopost.co.uk shows how to prepare Franked mail and cash-in on savings up to 38% with your postal communications. Additionally franked mail also offers productivity and security benefits as well.
5. SPEED OF CHANGE...
0 20 40 60 80
5
Neopost Confidential Information
75 Years
38 Years
13 Years
3.5 Years
35 Days
Time to reach 50m users
6. % PRINT SHARE OF ECONOMY
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
6
Neopost Confidential Information
Source: IBIS World
7. ASSESSMENT
Printing is a highly competitive environment
Supply exceeds demand
Competition from other media is increasing
Core ink on paper is challenging
Print’s share of economy is declining
7
Neopost Confidential Information
9. THE FUTURE OF PRINT
Not a standalone medium
Part of the overall communications mix
Compliments other channels
A trusted medium
Services vs. manufacturing
Helping reach customers
9
Neopost Confidential Information
15. UK MAIL VOLUME (M)
Source: OFCOM
Although declining UK mail volumes still exceed 15bn items pa
16. UK DIRECT MAIL PROFILE
DM volumes have seen a return and volume remains consistent through the year
Source: IbisWorld/OFCOM
17. INDUSTRY RESPONSE RATES
Market Segment Response
Retail Services 6.5%
Personal Banking 3.6%
Services 2.9%
Charities 1.6%
Medical Services 1.5%
Stores 1.4%
Mail Order 1.4%
Travel 1.3%
Cards 1.3%
Investments 1.0%
Source: DMA
18. RISING RESPONSE RATES
The percentage of mail resulting
in receivers taking action has
increased from 4.0% in 2004 to
5.9% in 2011.
The percentage of DM kept for
future reference is 18%
17.8m people ordered after
receiving a mail order catalogue
in 2012
18
Neopost Confidential Information
Source: Royal Mail Consumer Report
19. MEDIA EFFECTIVENESS IMPROVES WHEN
DM IS ADDED
£3.40
£3.59
£3.32
£4.27
£2.58
£3.69
£3.92
£0.98
£2.81
£2.65
£2.44
£4.16
£2.96
£3.45
£4.38
£3.56
£0.00
£1.00
£2.00
£3.00
£4.00
£5.00
Total TV Press Outdoor Radio Online Search Door
Drops
Alongside DM No DM
19
Neopost Confidential Information
Source: BrandScience Results Vault
20. DON’T FORGET THE DIGITALLY
DISENFRANCHISED...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
15-24 25-34 35-44 45-54 55-64 65-74 75+
Yes No 20
Neopost Confidential Information
Have you used the internet in the past year?
8.8m
Adults have not
used the internet
in the past
12 months
Source: BrandScience Results Vault
21. VARIANCE BY APPLICATIONS
21
Neopost Confidential Information
Tax Returns
Bank
Statements
B2B Insurance
Certificates
B2B Invoices
B2C Invoices
B2B Magazines
B2C Insurance
Certificates
Rapid e-substitution
Slow e-substitution
Source: IbisWorld
22. SOCIAL MEDIA USERS & DIRECT MAIL
8.3m Social media users have responded to DM, 5.5m have purchased
DM works in conjunction with other media
25. WHAT DOES DATA GIVE US?
25
Neopost Confidential Information
Campaign Potential
Target Audiences
Response Rates
Customer Preferences
Channels
New Conversations
Insight & Relevance
Impact
26. WHERE DOES IT END?
26
Neopost Confidential Information
Print Mailing Cross Media
Managed Services Communication Online
Campaign
Management
Data
Response
Handling
27. WHY DO IT?
27
Neopost Confidential Information
New Revenue
Streams
Customer
Retention
Competitor
Differentiation
30. TAKEAWAYS
1. Think about your service proposition
2. Position yourself in the communications mix
3. Print & mail work best with other media
4. Getting closer to the data is key
5. Change is inevitable..think differently
30
Neopost Confidential Information
For some people DM is perceived to be a traditional or old fashioned medium, but in reality the prompts to action from such campaigns are rising. In 2004 the further action rate was 4%, which rose to nearly 6% in 2011. Other things to think about are that 18% of DM is kept for future reference, which illustrates the longevity of DM compared to other channels. Ultimately, particularly with mail order, physical communication is still driving purchases.
The idea of integration is an important one. Research illustrates that including DM alongside other channels actually increases the overall campaign effectiveness. In overall terms an increase of 20% has been observed.
In this age of technology its easy to make assumptions. For organisations, such as local authorities, that need to communicate across demographic profiles a blend of media is imperative. A perhaps surprising figure is that nearly 9m adults have not used the internet in the last 12 months.
When you start of yourselves differently and consider print as part of the overall communications and marketing mix a whole new world of positioning and opportunity reveal themselves. This can be achieved in a number of manageable stages. Q. By embracing this evolution and the wider proposition, how different does this make you as a communications provider to your customers and prospects?