New media technologies do not replace existing media, but rather lead to convergence and different uses of older forms. Riepl's Law from 1913 states that new communication channels are not adopted to replace existing ones, but are instead used to expand the possibilities for communication and for addressing new audiences. Tablets have grown into a diverse market with many operating systems and business models for delivering content, but have converged with eReaders and hybrid devices, expanding the ways people access and interact with published content.

1. iWhat?
publiceren op tablets

2. Kill

7. New, further developed types of media never
replace the existing modes of media and
their usage patterns. Instead, a convergence
takes place in their field, leading to a different
way and field of use for these older forms.

8. Riepl’s Gesetz (1913)
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âÇw wtâxÜÇw äxÜwÜùÇzà âÇw tâßxÜ ZxuÜtâv{
zxáxàéà ãxÜwxÇ ~öÇÇxÇ? áÉÇwxÜÇ á|v{ ÇxuxÇ
w|xáxÇ xÜ{tÄàxÇ? ÇâÜ wtáá á|x zxÇöà|zà ãxÜwxÇ?
tÇwxÜx TâyztuxÇ âÇw ixÜãxÜàâÇzázxu|xàx
tâyéâáâv{xÇAAAÊ

9. kannibalisatie?
nieuwe markten?

10. Markt

11. eReaders
Tablets
Hybrids

12. groei
diversiteit
- iPad
- Android
- Windows7
- Blackberry

14. Pay

15. betaald
gratis
abo/los
kiosk
zonder/met reclame
sponsoring

22. Formats

27. Issues

28. 10-30-70% afdracht
in-app purchase
gegevens abonnees

29. Functies

30. video
slideshows
360
animaties
audio
links
sharing
search
archive

34. Extra’s