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GOLD OR FOOLS GOLD?
Intellectual Property & Startups
Andrew L. Eisenberg
www.leehayes.com
@LeeHayesLaw
#LeeHayesSXSW
About Your
Speaker Andrew L. Eisenberg
• Partner – Lee & Hayes, PLLC
• Former General Counsel – Audiotoniq, Inc.
• Founder – Startup Law Austin
• Co-Founder – First Success
• Registered Patent Attorney – USPTO
• Named Inventor on 3 Issued Patents
- University of Michigan – B.S.E
- University of Notre Dame – J.D.
@andreweisenberg
11501 Alterra Parkway, Suite 450
Austin, Texas 78758
512.456.5140
andrew@leehayes.com
#LeeHayesSXSW
Changing Landscape of
Intellectual Property
1970 TODAY
S&P 500
Intangible
Tangible
S&P 500
Intangible
Tangible
#LeeHayesSXSW
What is
Intellectual
Property?
Patents
Trademarks
TM
Copyrights
#LeeHayesSXSW
How Can IP
Support My
Business?
#LeeHayesSXSW
How Can IP
Support My
Business?
#LeeHayesSXSW
STRATEGY
Goal Portfolio • Initial Filing(s)
• Plan for Continuations
• Provisionals v. Utility
• Reserved Ideas
• Mix and Match
• Quality and Quantity
#LeeHayesSXSW
Balancing the
Costs of IP • Merchandising “cool factor”
• Counterfeiting
• Growth Stage
• Reverse Engineering
• License Opportunity
• Exit Strategy – Purchasers
• Timing
#LeeHayesSXSW
Intellectual Property Priorities
#LeeHayesSXSW
HOW TO
TRADEMARK
Think Consumer
• Identify where I do business
• Identify where I want to do business
• Identify customers
• Identify products/lines
• Consider future products/lines
• Determine consumer facing brands
• Decide on a brand
#LeeHayesSXSW
HOW TO
PATENT
Not Just About
Your Idea
• Identify key concepts from
your product
• Identify competitors and
potential purchasers
• Identify related assets of the
competitors and purchasers
• Identify differentials
#LeeHayesSXSW
HOW TO
COPYRIGHT
Public Access
• Would someone copy?
• Is there access?
• Will I know?
#LeeHayesSXSW
Questions?
www.leehayes.com
@LeeHayesLaw
@andreweisenberg
11501 Alterra Parkway, Suite 450
Austin, Texas 78758
512.456.5140
andrew@leehayes.com

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IP and Startups: Gold or Fool's Gold