(1) The co-founder wanted to create activewear that was both stylish and functional for workouts between errands in LA, as most styles were too athletic or casual. (2) ION ACTIF offers high quality fabric and production, focusing on comfort and functionality through features like zipper guards and pockets. (3) The brand ensures quality by manufacturing in the US and overseeing production daily, and adds useful details that enhance the clothing's performance and value.

1. An Interview with Co-Founder and Chief Designer Josey Iannotti Excerpt from Beso.com2010 interview FROM THE SPRING 2009 COLLECTION ASYMETRIC TANK shown in LEMON

2. Beso: Of all the fashion concepts out there, why did you decide to get into activewear? Josey Iannotti: It’s funny I get asked that a lot. I’ve always been somewhat of a gym rat…not in a hardcore kind of way, but always thought that exercise is an important part of living. When I lived in New York, our office gym provided uniforms, so everyone looked equally blah. After moving to Los Angeles I found I had to squeeze my workout in between running errands. So I wanted clothes that were both performance oriented AND street smart. At the time, most of the styles in stores were either of the swooshy or striped variety, which are a little too athletic, or the famous terry jumpsuit. Outside of a few really high-priced brands, there seemed to be a real dearth of clothing that fit the profile. Needless to say, I thought I could do better than what was out there. FROM THE SPRING 2009 COLLECTION LOLA TANK shown in LIME STRAIGHT PANT shown in WHITE

3. Beso: So what does ION ACTIF offer that really transcends both street and active wear? Josey Iannotti: One of our most popular pieces is our Jean Pant. It has the look of a pair of jeans with back pockets, stitching details, and cut to “accentuate a woman’s curves” just like your favorite pair of jeans. But for ION ACTIF, form has to follow function. The Jean Pants are made from a strong Supplex® and Lycra® fabric which enhances stretch and recovery. The fabric goes through a special air-twisting process which creates a feel much more like soft cotton than the more slippery (can I say cheaper?) polyester pieces that are more common at our price range. We also incorporate moisture wicking fabric in all the right places (i.e. the gusset). Add to that, pieces like our cotton-modal Short Sleeve Hoodie or moisture-wicking Running Pullover with fold over cuffs to keep your hands warm while outdoors, and you can just as easily and comfortably run a 10-K as push a stroller through your favorite farmers market. FROM THE FALL 2010 COLLECTION JEAN PANT shown in STEEL GRAY

4. Beso: What are the most significant aspects of ION ACTIF? Josey Iannotti: I would point out THREE things: (1) We don’t skimp on fabric quality. Everything that is performance based uses INVISTA branded Supplex and Lycra. They’re the ones that invented stretch fabric (elastane) back in the ’50s and they continue to perfect it today. FROM THE WINTER 2007 COLLECTION PRINCESS TANK shown in CREAM RUNNING CAPRI shown in STEEL GRAY w Cream

5. Beso: What are the most significant aspects of ION ACTIF? Josey Iannotti: (2) We don’t skimp on production quality. We try to do as much flat-stitching as possible to provide added comfort and reduced chafing. We are committed to manufacturing everything in the United States. Even though it may cost us more, we can oversee production DAILY to make sure that the quality of the construction is up to our standards. FROM THE WINTER 2009 COLLECTION RUNNING PULLOVER shown in AQUAMARINE w BLACK LONG SHORT shown in BLACK

6. Beso: What are the most significant aspects of ION ACTIF? Josey Iannotti: (3) But most of all, we focus on the details that make our clothing even more functional and durable, therefore a better value to the user. We make many of our zippered pieces with zipper garages so the zipper head doesn’t chafe under your chin while running in the cold. We add fold-over cuffs on our Running Pullover so you can cover your hands while outdoors. We add inside pockets to many of our workout pants so there is a place to keep some cash, keys or a credit card. Our new tank tops and bras have removable cup liners to avoid headlights in the cold (you know what I’m talking about, ladies). FROM THE FALL 2010 COLLECTION CARGO CAPRI shown in MIDNIGHT GREEN (side pocket , back pocket and drawstring detail)

7. As seen on…

8. You can find us online and at a store near you

9. You can find us online and at a store near you

10. You can find us online and at a store near you

11. Contact us to become an Authorized Dealer: Corporate: Tel: 626. 582. 8036 Fax: 626. 582. 8049 Reno Yu Email: [email_address] East Coast Sales Laura Galbraith [email_address] West Coast Sales Juliyn Taylor [email_address] Midwest sales Helen Ross [email_address]