The document presents Warc's Consensus Forecast for total advertising expenditure and for various media including newspapers, magazines, TV, radio, cinema, outdoor, and internet. It provides predicted year-over-year percentage changes in advertising spending for 2014 and 2015 across various countries based on a weighted average of predictions from multiple industry sources and bodies.
La más famosa modelo norteamericana de los años 40, llamada Candy Jones, fue víctima de un experimento de control mental, descrito en el libro la manipulación de Candy Jones. en él, el autor, Donald Bain, relata las horas de terapia grabadas por Candy y su marido que revelan fue sometida a un programa sistemático para crear diversas personalidades y alterarlas, con el fin de crear mensajeros resistentes a la tortura, de manera que no pudiera ser consciente de la información que llevaba.
La información sólo podría ser evocada en un estado hipnótico o como respuesta a una preprogramación. Candy había pasado una infancia plagada de abusos, y había desarrollado una personalidad imaginaria, Arlene Grant, como Arlene Grant, Candy había estado trabajando para la CIA y un médico, que había conocido durante la segunda guerra mundial cuando colaboraba, voluntariamente, para el FBI, le había estado inoculando vitaminas. el asunto se conoció cuando carol se casó con un mentalista llamado Long John Nebel que, visto el extraño comportamiento de su mujer, decidió someterla a una hipnosis. a lo largo de las sesiones, la personalidad oculta de Arlene Grant fue saliendo a la luz; esa personalidad había estado realizando labores para la CIA, que la había enseñado a manejar armas e, incluso, tenía un pintalabios para suicidarse en el caso de ser descubierta.
A study by the European publisher Sanoma found that media engagement is highest for titles with clear editorial positions that often appeal to specialist audiences. The study developed a measurement tool to assess media engagement across different channels based on behavioral, relational, and experiential dimensions and how they correlate with advertising impact. The study found magazines have the highest advertising engagement, while newspapers have the highest overall media engagement. Media titles with clear identities or targeting specific audiences had the best media engagement scores.
The document summarizes how L'Oreal Paris used search data to identify the emerging trend of ombre hair and develop a new at-home hair coloring product to meet consumer demand. It then discusses how search is becoming a more important tool for brand marketing by allowing companies to reach interested consumers at moments of need throughout the purchase journey. Brands that can use search data for insights and engage audiences with relevant content will be well positioned to build relationships with customers.
Las tic como herramienta para la informatica educativarosatovar1961
La escuela busca ser creativa, imaginativa e innovadora para educar a los estudiantes de manera humana y participativa. El objetivo es guiar a los estudiantes de forma dinámica siguiendo la voluntad de Dios.
This document summarizes standard terms and conditions for internet advertising media buys of one year or less. It covers insertion orders between agencies and media companies, ad placement and positioning requirements, payment terms including liability and reporting requirements. Insertion orders must specify deliverables, pricing, spending caps, dates and third party ad servers if applicable. The media company must make inventory available as specified and notify about changes. Ad delivery must comply with placement guidelines and editorial standards. Invoices are due within 30 days and agencies are responsible for paying media companies for cleared funds from advertisers. Media companies provide weekly reports on performance metrics.
Brands health and_wellness_your_health_yourselfAdCMO
This document discusses the trend toward personalized health and fitness tracking. It introduces Thiery, a 32-year-old man who purchases a fitness tracking device to help him train for a charity run. Wearable devices and mobile apps that track metrics like steps, stairs climbed, and sleep are growing in popularity. Studies show that seeing real-time personal data can motivate users to increase physical activity levels. While personalized tracking holds promise for improving health behaviors and outcomes, it also risks overwhelming or alienating users if not implemented properly.
This document discusses understanding newspaper audiences and measuring newspaper readership in the digital age. It notes that newspaper readership is declining as more people access news digitally. Current readership measurement focuses on print but needs to capture all platforms to reflect changing behaviors. Improvements include measuring total brand reach across devices, integrating survey and online panel data, and reporting metrics like daily readership. The ideal would provide comprehensive and frequent readership metrics for advertisers in a changing media landscape.
The document summarizes advertising expenditure forecasts for several countries in 2014 and 2015. It finds that global ad spending is expected to rise 5.6% in 2014 and 5.3% in 2015 in PPP terms. The BRIC countries are predicted to see the largest increases in 2014, led by India at 14.0% growth. Internet advertising is projected to increase over 17% in 2014, taking share from print. Overall the outlook for global ad spending growth is positive due to improving economic conditions and major sporting events.
The document discusses the need for brands today to be agile in order to adapt quickly to changes in the fast-moving modern marketplace. It outlines six characteristics of agile brands: being adaptive, principled, networked, leading, multichannel, and global. Traditional brand management practices like maintaining strict consistency and controlling all brand touchpoints are becoming outdated. Instead, agile brands embrace change, focus on delivering value through experiences, and view every brand as continually evolving. The biggest challenge for brand managers is changing their own habits from the past practices of the 20th century.
Please consider making an end of year gift so we can continue supporting over 30,000 low income residents in Philadelphia. You can make a mark in someone's life that can never be erased.
The document presents Warc's Consensus Forecast for total advertising expenditure and for various media including newspapers, magazines, TV, radio, cinema, outdoor, and internet. It provides predicted year-over-year percentage changes in advertising spending for 2014 and 2015 across various countries based on a weighted average of predictions from multiple industry sources and bodies.
La más famosa modelo norteamericana de los años 40, llamada Candy Jones, fue víctima de un experimento de control mental, descrito en el libro la manipulación de Candy Jones. en él, el autor, Donald Bain, relata las horas de terapia grabadas por Candy y su marido que revelan fue sometida a un programa sistemático para crear diversas personalidades y alterarlas, con el fin de crear mensajeros resistentes a la tortura, de manera que no pudiera ser consciente de la información que llevaba.
La información sólo podría ser evocada en un estado hipnótico o como respuesta a una preprogramación. Candy había pasado una infancia plagada de abusos, y había desarrollado una personalidad imaginaria, Arlene Grant, como Arlene Grant, Candy había estado trabajando para la CIA y un médico, que había conocido durante la segunda guerra mundial cuando colaboraba, voluntariamente, para el FBI, le había estado inoculando vitaminas. el asunto se conoció cuando carol se casó con un mentalista llamado Long John Nebel que, visto el extraño comportamiento de su mujer, decidió someterla a una hipnosis. a lo largo de las sesiones, la personalidad oculta de Arlene Grant fue saliendo a la luz; esa personalidad había estado realizando labores para la CIA, que la había enseñado a manejar armas e, incluso, tenía un pintalabios para suicidarse en el caso de ser descubierta.
A study by the European publisher Sanoma found that media engagement is highest for titles with clear editorial positions that often appeal to specialist audiences. The study developed a measurement tool to assess media engagement across different channels based on behavioral, relational, and experiential dimensions and how they correlate with advertising impact. The study found magazines have the highest advertising engagement, while newspapers have the highest overall media engagement. Media titles with clear identities or targeting specific audiences had the best media engagement scores.
The document summarizes how L'Oreal Paris used search data to identify the emerging trend of ombre hair and develop a new at-home hair coloring product to meet consumer demand. It then discusses how search is becoming a more important tool for brand marketing by allowing companies to reach interested consumers at moments of need throughout the purchase journey. Brands that can use search data for insights and engage audiences with relevant content will be well positioned to build relationships with customers.
Las tic como herramienta para la informatica educativarosatovar1961
La escuela busca ser creativa, imaginativa e innovadora para educar a los estudiantes de manera humana y participativa. El objetivo es guiar a los estudiantes de forma dinámica siguiendo la voluntad de Dios.
This document summarizes standard terms and conditions for internet advertising media buys of one year or less. It covers insertion orders between agencies and media companies, ad placement and positioning requirements, payment terms including liability and reporting requirements. Insertion orders must specify deliverables, pricing, spending caps, dates and third party ad servers if applicable. The media company must make inventory available as specified and notify about changes. Ad delivery must comply with placement guidelines and editorial standards. Invoices are due within 30 days and agencies are responsible for paying media companies for cleared funds from advertisers. Media companies provide weekly reports on performance metrics.
Brands health and_wellness_your_health_yourselfAdCMO
This document discusses the trend toward personalized health and fitness tracking. It introduces Thiery, a 32-year-old man who purchases a fitness tracking device to help him train for a charity run. Wearable devices and mobile apps that track metrics like steps, stairs climbed, and sleep are growing in popularity. Studies show that seeing real-time personal data can motivate users to increase physical activity levels. While personalized tracking holds promise for improving health behaviors and outcomes, it also risks overwhelming or alienating users if not implemented properly.
This document discusses understanding newspaper audiences and measuring newspaper readership in the digital age. It notes that newspaper readership is declining as more people access news digitally. Current readership measurement focuses on print but needs to capture all platforms to reflect changing behaviors. Improvements include measuring total brand reach across devices, integrating survey and online panel data, and reporting metrics like daily readership. The ideal would provide comprehensive and frequent readership metrics for advertisers in a changing media landscape.
The document summarizes advertising expenditure forecasts for several countries in 2014 and 2015. It finds that global ad spending is expected to rise 5.6% in 2014 and 5.3% in 2015 in PPP terms. The BRIC countries are predicted to see the largest increases in 2014, led by India at 14.0% growth. Internet advertising is projected to increase over 17% in 2014, taking share from print. Overall the outlook for global ad spending growth is positive due to improving economic conditions and major sporting events.
The document discusses the need for brands today to be agile in order to adapt quickly to changes in the fast-moving modern marketplace. It outlines six characteristics of agile brands: being adaptive, principled, networked, leading, multichannel, and global. Traditional brand management practices like maintaining strict consistency and controlling all brand touchpoints are becoming outdated. Instead, agile brands embrace change, focus on delivering value through experiences, and view every brand as continually evolving. The biggest challenge for brand managers is changing their own habits from the past practices of the 20th century.
Please consider making an end of year gift so we can continue supporting over 30,000 low income residents in Philadelphia. You can make a mark in someone's life that can never be erased.
This document provides an overview of an innovation casebook published by Warc that showcases innovative marketing communications ideas. It summarizes the key findings and themes from the case studies, which demonstrate that innovation can deliver significant business results for brands across many categories. Effective innovation often relies on driving word-of-mouth, does not require large budgets or high-tech solutions, and works best as part of a balanced marketing approach that blends innovation with traditional methods. The casebook highlights examples of innovation in areas like new media uses, thinking beyond paid media, technology integration, service improvements, content development, participation strategies, and lessons from emerging markets.
Programa d'actuació municipal 2015 - Compromís per Benifaió Pere Abadia
Cal afrontar #ambValentia el canvi que Benifaió necessita, i ho hem de fer entre tots i totes. La comunicació, el diàleg, el consens per compartir solucions han de ser alguns dels pilars fonamentals per fer una bona política, per això les persones que ens presentem a la llista de Compromís per Benifaió tenim clar que per millorar Benifaió hem de comptar amb tu.
No puedo generar un resumen del documento ya que no se proporcionó ningún texto. Para crear un resumen, necesito tener acceso al contenido completo del documento original.
No puedo generar un resumen del documento ya que no se proporcionó ningún texto. Para crear un resumen, necesito tener acceso al contenido completo del documento original.
1. ...
50 ROMANA U STUDENOM 2013. – HRVATSKA - ( NOVEMBER 2013.- Croatia)
…
50 MOST READ NOVELS IN NOVEMBER 2013. – CROATIA –
…
20 NAJČITANIJIH ROMANA U HRVATSKOJ U MJESECU
STUDENOM 2013. GODINE:
1.
2.
3.
4.
ZVONIMIR MAJDAK: „PONOĆ“
ZDENKA ČORKALO: „VILA VELEBITA“
MATE MARAS: „PISMA OD SMRTI“
DRAGUTIN TRUMBETAŠ: „PUŠAĆI I NEPUŠAĆI“(peta knjiga)
2. 5. ANĐELKO VULETIĆ: „PITANJA ČITATELJU“
6. ZDRAVKO VUKIĆ: „BORNA VITEZ: SVE ZA HRVATSKU“, „OPERACIJA
SLAVONIJA“
7. JULIENNE EDEN-BUŠIĆ: „ŽIVA GLAVA“
8. MIRO MEĐIMOREC: „LOVAC NA GENERALA“/novo/
9. IVAN ARALICA: „JAPUNDŽE“ /novo/
10. MILJENKO STOJIĆ: „DID JOZO“ /novo/
…
11. BORISLAV VUKASOVIĆ LONČAR: „NEOKALJANI“
12. Dr ĐURĐICA KESAK-URSIĆ: „PAR SAVJETA ZA UDAJU DO ČETRDESETE“
13. STANKA PAVUNA: „LILI – ŽENA NAŠEG DOBA“
14. NIKOLA I SHIRLEY ŠTEDUL: „KRIŽAR ILI DUH SLOBODE“
15. NIKOLA ŠIMIĆ TONIN: „ENGLESKI OKVIR ZA AHMIĆKU SLIKU“
16. MATO NEDIĆ: „OKVIR ZA MUDROST“
17. VLADO ANDRILOVIĆ: „KLJUČ ŽIVOTA“
18. BRUNO ZORIĆ: „LEPOGLAVA“ /novo/
19. PETAR MILOŠ: „LEGENDE O RODIJAKU ĆIPI“ (IV izdanje)
20. ZVONIMIR PL. TUCAK: „OKRUTNOST BEZ BOLI“
…
-1.11-30.11. 2013. godine
…
-= „NAJČITANIJI ROMANI ZA DJECU U HRVATSKOJ U STUDENOM 2013.
GODINE“:
1. Snježana Babić Višnjić: „Mali krapinski pračovjek Babu“
2. Ana Benačić: „Negdje između“, „Divlji“, „Prokleti predosjećaj“
3. Josip Cvenić: „Povratak vilinskog konjića“
4. Tihomir Mraović: „Superjunak“
5. Sanja Zubović: „Probuđena zvona“
…
6. Mirjana Mrkele: „Dragi Olivere“
7. Mate Grbavac:“Pepine čudesne zgode“
8. Branka Primorac: „Zvonka Zmaj i Tri kavalira“
3. 9. Norma Šerment: „Adrianin vrt“
10. Julijana Adamović:“Da ti pamet stane“
……….
………………..
…………………………..
-=“ 20 PRIJEDLOGA ZA LISTU ROMANA „:
- Irena Lukšić: „Očajnički sluteći Cohena“ /novo/
- Miroslav Mićanović: „Jedini posao“/novo/
- Ludwig Bauer: „Toranj kiselih jabuka“/novo/
- Ivan Michel Antolović: „Zebnja“
- Mario Šoštar: „Mikrofilm“
- Srećko Cuculić: „Strah od privida“
- Jagoda Marinić: „Restaurant Dalmatia“
- Kristijan Vujičić: „Ponavljanje“
- Gordan Nuhanović: „Agenti kulture“
- Boris Greiner: „Ona i on“
…
- Antonio Barišić: „Sret ćemo se opet“/novo/
- Željka Živković: „Esekerski capriccio“/novo/
- Ratko Cvetnić: „Povijest instituta“
- Iva Urćumlić Gretić: „Duhovi“
- Goran Trbuljak: „Cecinestpasism“ /novo/
- Kristian Novak: „Črna mati zemla“
- Marinko Koščec: „Četvrti čovjek“
- Vedrana Rudan: „Amaruši“/novo/
- Andrea Pisac: „Hakirana Kitty“
- Pavle Svirac: „Književna groupie“
………….
………………………………………………………..
4. -=“ ROMANI GODINE „:
- 2012. godina- IVAN ARALICA: „KEPEC“
- 2011. godina- HRVOJE HITREC: „ŠTO BOG DADE I SREĆA JUNAČKA“
- 2010. godina- IVAN ARALICA: „ŽIVOT NASTANJEN SJENAMA“
- 2009. godina- NEVENKA NEKIĆ: „KARDINALOVO SRCE“
- 2008. godina- TOMISLAV MARIJAN BILOSNIĆ: „LISTOPAD“
- 2007. godina- NEVENKA NEKIĆ: „HOBOTNICA“
…..
………..
((((((((((
PRIJE PET GODINA:
-NAJČITANIJI ROMANI U HRVATSKOJ U STUDENOM 2008. GODINE:
1. JOSIP JURAJ: „KIP DOMOVINE LJETA 1991.“
2. NEVENKA NEKIĆ: „KARDINALOVO SRCE“
3. TOMISLAV MARIJAN BILOSNIĆ: „LISTOPAD“
4. ŽARKO MILENIĆ: „PREMIJERA“ (kazališni roman)
5. PETAR JANJIĆ TROMBLON: „ŽEDNI KRVI GLADNI IZDAJE“
...11.2008. godine))))))))
………………………………………………….
… jedna pripovijetka:
=MILAN MIRIĆ: „POKOPANI KRIŽ“
…i jedna poema:
=JOSIP PALADA: „Javke s Križnih puteva ili Majke su nas oplakale“
…
……………………………..
……………………………………………….
-„ 50 ROMANA NA NAJKOMPLETNIJOJ LISTI U HRVATSKOJ „…………………………..
5. - 50 MOST READ NOVELS IN NOVEMBER 2013. – CROATIA—
...
(())(())(())(())(())(())(())(())(())(())
...
TOP LISTA 50 ROMANA – Hrvatska, studeni 2013.
studeni 15, 2013 //
0
=TOP LISTA 50 ROMANA – HRVATSKA, STUDENI 2013. =
=Top 50 Books in NOVEMBER 2013. – Croatia =
…
agencija IOA-UI
…
1. MATE MARAS: „PISMA OD SMRTI“
2. ZVONIMIR MAJDAK: „PONOĆ“
3. DRAGUTIN TRUMBETAŠ: „PUŠAĆI I NEPUŠAĆI – peta knjiga
4. MATO NEDIĆ: „OKVIR ZA MUDROST“
5. ZDENKA ČORKALO: „VILA VELEBITA“
6. ANĐELKO VULETIĆ: „PITANJE ČITATELJU“
7. BORISLAV VUKASOVIĆ LONČAR: „NEOKALJANI“
8. NIKOLA i SHERLEY ŠTEDUL:“KRIŽAR ILI DUH SLOBODE“
9. JULIENE EDEN-BUŠIĆ: „ŽIVA GLAVA“
10. ZDRAVKO VUKIĆ: „BORNA VITEZ: SVE ZA HRVATSKU“
...
11. STANKA PAVUNA: „LILI – ŽENA NAŠEG DOBA“
12. Dr LUJO MEDVIDOVIĆ: „CASTUS I PRAVDA“
13. IVAN VEKIĆ: „POLJE PUNO KRIZANTEMA“
14. VLADO ANDRILOVIĆ: „KLJUČ ŽIVOTA“
15. MILJENKO STOJIĆ: „DID JOZO“ /novo/
16. Dr ĐURĐICA KESAK-URSIĆ: „PAR SAVJETA ZA UDAJU DO ČETRDESETE“
17. RADICA LEKO: „U NJEMAČKU BRALE“
18. PETAR MILOŠ: „LEGENDE O RODIJAKU ĆIPI“ (IV IZDANJE)
19. PAVAO PETRIČEVIĆ: „ZAMAH LEPTIROVIH KRILA“
7. .
…
AGENCIJA IOA-UI
…
TOP LISTA 50 ROMANA, HRVATSKA - 11.2013.
…
Top 50 Books in NOVEMBER 2013. – Croatia
(())(())(())(())(())(())(())(())
...
..
()()()()()()()()()()()()()()()()()()()()()()()()()()()()()()(
...
THE OFFICIAL TOP 55 BOOKS CHART, CROATIA : NOVEMBER 2013.
The Official Top 55 Books Chart, - Croatia November 2013....
- Literary Fiction –
- Most Popular Books –
- Selected Books In Literary Fiction –
...
1. ZVONIMIR MAJDAK: „PONOĆ“
2. MATE MARAS: „PISMA OD SMRTI“
3. ZDENKA ČORKALO: „VILA VELEBITA“
4. ANĐELKO VULETIĆ: „PITANJE ČITATELJU“
5. DRAGUTIN TRUMBETAŠ: „PUŠAĆI I NEPUŠAĆI“ (peta knjiga)6. ZDRAVKO VUKIĆ: „BORNA VITEZ: SVE ZA HRVATSKU“
7. IVAN ARALICA: „JAPUNDŽE“/novo/
8. MIRO MEĐIMOREC: „LOVAC NA GENERALA“/novo/
9. MILJENKO STOJIĆ: „DID JOZO“/novo/
10. BRUNO ZORIĆ: „LEPOGLAVA“/novo/
...
11.
12.
13.
14.
15.
16.
DARKO PERNJAK: „SVE MIRKOVE PROCESIJE“ /novo/
BORISLAV VUKASOVIĆ LONČAR: „NEOKALJANI“
JULIENE EDEN-BUŠIĆ: „ŽIVA GLAVA“
NIKOLA i SHERLEY ŠTEDUL:“KRIŽAR ILI DUH SLOBODE“
PETAR MILOŠ: „LEGENDE O RODIJAKU ĆIPI“ (IV izdanje)
NIKOLA SIMIĆ TONIN: „ENGLESKI OKVIR ZA AHMIĆKU SLIKU“
8. 17.
18.
19.
20.
STANKA PAVUNA: „LILI – ŽENA NAŠEG DOBA“
MATO NEDIĆ: „OKVIR ZA MUDROST“
MARKO BAJTO „VIDEO ZAPISI“
MILAN KRMPOTIĆ: „SIZIFOV POSAO“
...
21. dr ĐURĐICA KESAK-URSIĆ: „PAR SAVJETA ZA UDAJU DO ČETRDESETE“
22. RADICA LEKO: „U NJEMAČKU BRALE“
23.
24.
25.
26.
27.
28.
29.
30.
PAVAO PETRIČEVIĆ: „ZAMAH LEPTIROVIH KRILA“
IVAN VEKIĆ: „POLJE PUNO KRIZANTEMA“
FRANJO VUKOJA: „JESENJE LIŠĆE“
LUDWIG BAUER: „TORANJ KISELIH JABUKA“/novo/
PAVAO PAVLIČIĆ: „MUZEJ REVOLUCIJE“
JASNA HORVAT: „VILIKON“
LUKO PALJETAK / NATALIJA VOROBJOVA: „ČETVERORUČNA SONATA“
Dr LUJO MEDVIDOVIĆ: „CASTUS I PRAVDA“
...
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
ANTO MARINČIĆ: „RAFAELO“
BORIS GREINER:“ONA I ON“
ALBERT JOSIPOVIĆ: „GDJE JE NESTALA SONJA?“
BORNA LULIĆ: „POVRATAK VITEZOVA“
IRENA LUKŠIĆ: „OČAJNIČKI SLUTEĆI COHENA“ /novo/
KRISTIAN NOVAK: „ČRNA MATI ZEMLA“
VLADO ANDRILOVIĆ: „KLJUČ ŽIVOTA“
MATILDA MANCE: „UBOJSTVO NA SJAJNOM BALU“
ALEKSANDAR ŽILJAK: „IRBIS“
JAGODA MARINIĆ: „RESTAURANT DALMATIA“
...
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
GORDAN NUHANOVIĆ: „AGENTI KULTURE“
VEDRANA RUDAN: „AMARUŠI“/novo/
LUKA BEKAVAC: „VILJEVO“/novo/
IVAN MICHEL ANTOLOVIĆ: „ZEBNJA“
MARINKO KOŠČEC: „ČETVRTI ČOVJEK“
MIROSLAV MIĆANOVIĆ: „JEDINI POSAO“/novo/
RATKO CVETNIĆ: „POVIJEST INSTITUTA“
DENIS TARLE: „ZOMBIE.HR“
BORIS PERIĆ: „POVRATAK FILIPA LATINOVIĆA“
GORAN TRBULJAK: „CECINESTPASISM“ /novo/
...
51.
52.
53.
54.
55.
MARIO ŠOŠTAR: „MIKROFILM“
ANDREA PISAC: „HAKIRANA KITTY“
PAVLE SVIRAC: „KNJIŽEVNA GROUPIE“
BOŽICA JELUŠIĆ: „ČIŠĆENJE GLOBUSA“
TAHIR MUJIČIĆ: „BUDI HAMLET, PANE HAMLETE“
9. . ...
...
THE OFFICIAL TOP 55 BOOKS CHART, CROATIA : NOVEMBER 2013.... The Official Top 55 Books Chart, Croatia: November 2013. –
..
. - Cro... November 2013. –
...
10. . ...
...
THE OFFICIAL TOP 55 BOOKS CHART, CROATIA : NOVEMBER 2013.... The Official Top 55 Books Chart, Croatia: November 2013. –
..
. - Cro... November 2013. –
...