1. INVESTMENT AWARENESS AND
RISK BEARING CAPACITY ON
THE BASIS OF AGE GROUPS
-SHRUTI MULAY
MBA-II

2. OBJECTIVES
 To analyze the investors awareness and perception
regarding investment in mutual funds.
 Amount of investment made out of the total saved
salary.
 Factors affecting the investment decision.
 How much risk can investors take.
SCOPE AND LIMITATIONS:
 This survey has been carried out for Pune city and is
evaluated using Age parameter.

3. METHODOLOGY
 Research Design: Descriptive study
 Population Definition: investors and non-investors of Pune
city.
 Sampling Size: 100
 Sampling Method: convenience sampling method.
 Approach: Survey approach using questionnaire.

4. DATA ANALYSIS

5. INTERPRETATION
 Age (below 25yrs)
-Average knowledge about investment.
-Save 1-4% of annual gross salary and invest less than half of it.
-Invest to get high returns and tax benefits
-Invest by identifying their objectives.
-Can take moderate risk.
 Age (25-35yrs)
-Average knowledge about investment.
-Save 10 + % of annual gross salary and invest less than half of it.
-Invest on the basis of diversification.
-Invest by finding about past performance.
-Can take moderate risk.

6.  Age (36-45yrs)
-Average knowledge about investment.
-Save 15 + % of annual gross salary and invest three times or more
of annual gross salary.
-Invest on the basis of high returns and regular income.
-Invest by finding about past performance.
-Can take moderate risk.
 Age (46-55yrs)
-Below Average knowledge about investment.
-Save 10-14 % of annual gross salary and invest less than half of
annual gross salary.
-Invest on the basis of getting regular income.
-Invest by finding about past performance.
-Can take high risk.

7.  Age (above 55yrs)
-Below Average knowledge about investment.
-Save 15 + % of annual gross salary and invest
three times more than annual gross salary.
-Invest on the basis of getting professional
management(assistance).
-Invest by finding about past performance.
-Can take low risk.

8. FINDINGS
Objective/Parameter High Low
Knowledge Age(26-35yrs) Age(Below 25yrs)
Savings and
Investments
Age(Above 55yrs) Age(Below 25yrs)
Purpose of Investment High returns and Tax
benefits
Regular income
Risk bearing Age(46-55yrs) Age(above 55yrs)

9. SUGGESTIONS
1. Mutual fund industry should try to make people understand
regarding the risk element associated with the instrument so that
it will increase preference of mutual fund.
2. Mutual fund providing company should target on investors from
the age group of 35-45 and having government service, private job
and business men.
3. Mutual Fund companies should try to promote mutual fund
awareness by more and more campaigning and offers.
4. Mutual Fund companies should try to target low income group by
introducing more scheme which require less amount of investment.
5. Mutual Fund companies should promote the concept of online
trading.
6. Mutual Fund companies should target higher income group who are
ready to take more risk.
7. Mutual Fund companies should target females as untapped

10. THANK YOU!