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Perspective   Ghassan Barrage
              René Perillieux
              Richard Shediac




Investing in the
Saudi Arabian
Healthcare Sector
Contact Information

Abu Dhabi
Richard Shediac
Partner
+971-2-699-2400
richard.shediac@booz.com

Beirut
Ghassan Barrage
Senior Executive Advisor
+961-1-985-655
ghassan.barrage@booz.com

Dubai
René Perillieux
Senior Executive Advisor
+971-4-390-0260
rene.perillieux@booz.com




The authors wish to acknowledge the support received from
SAGIA. In particular, we wish to thank Dr. Salim Al-Malik for his
painstaking and valuable input, without which this work would
not have been possible.

Originally published as:
“Investing in the Saudi Arabian Healthcare Sector,”
by Ghassan Barrage, Ziad Fares, René Perillieux,
and Richard Shediac, Booz Allen Hamilton, 2007.




                                                                    Booz & Company
The new          Over the coming years, Saudi Arabia is likely to experience
                 a sharp increase in its healthcare needs. Most observers
SAUDI ARABIAN
                 believe that population growth, a slowly aging society, and
HEALTHCARE       the conditions that affluence often exacerbates, such as obesity,
MARKET           diabetes, and cardiovascular diseases, as well as cancer, will
                 create a tremendous new demand for healthcare services.


                 At present, the Saudi Arabian              Today, the Ministry of Health (MoH)
                 government funds most of the               is working with the Saudi Arabian
                 demand for healthcare capital and          General Investment Authority
                 operating expenditures. However,           (SAGIA) to prepare the sector for
                 analysts believe that government           this essential but difficult transition.
                 alone will be unable to continue to        As a first step, the two agencies have
                 meet this demand. They have                studied the best practices of the
                 concluded that the only way to ensure      countries with the most successful
                 that Saudi nationals’ health needs will    healthcare systems and drafted plans
                 be met without adversely affecting         that adapt these practices to the
                 economic progress is to increase           unique needs and circumstances
                 private sector participation in the        of Saudi Arabia. While MoH and
                 health care system. Only by attracting     SAGIA are still working out the
                 partners from the private sector who       details, the underlying goals have
                 can bring world-class medical              already been established:
                 knowledge, management skills, and
                 capital to the sector will Saudi Arabia    • Create a stronger institutional
                 be able to make high-quality health-         set-up and effective regulatory
                 care available to everyone in Saudi          framework to promote private
                 society. The government has recog-           sector investment in healthcare
                 nized this situation, and has identified     and the production and distribu-
                 healthcare as one of the key sectors         tion of pharmaceuticals and
                 targeted in its wide-ranging privatiza-      medical supplies,
                 tion program (Exhibit 1, page 2).




Booz & Company                                                                                     1
• Develop a business environment                           pharmaceuticals and medical supplies            then at what steps Saudi Arabia
  that will make Saudi Arabia a more                       is clear: the Middle East’s largest             intends to take to encourage private
  attractive destination for private                       market of healthcare consumers                  healthcare businesses to operate in the
  healthcare providers, and                                will become increasingly open to                Kingdom, and finally, at which ser-
                                                           private investment.                             vices and what kinds of expertise will
• Attract investors and other partners                                                                     be needed most during this transition.
  to the Middle East’s largest market                      This paper looks first at the demo-
  for healthcare.                                          graphic and economic trends that will
                                                           drive this transition and make Saudi
The takeaway for healthcare                                Arabia a promising market from the
providers and producers of                                 perspective of a healthcare provider,




Exhibit 1
Saudi Arabia Privatization Program


 Sector Targeted for Privatization                                             Objectives of Privatization
-	Telecommunications                                                          -	Enhance effectiveness of national economy and promote competition √
-	Sector Targeted For Privatization √                                         -	Create investment opportunities for the private sector
-	Water desalination; distribution and waste water treatment √                -	Broaden participation of citizens in producing sectors of the economy
-	Air transport and airport services √                                        -	Promote local and foreign investment
-	Postal services √                                                           -	Create employment opportunities for nationals
-	Healthcare                                                                  -	Improve the quality and cost effectiveness of services provided to citizens
-	Education                                                                   -	Reduce public spending
-	Social services                                                             -	Increase Government revenues
-	Sports clubs
-	Rail transport, roads (e.g., toll roads) and ports   √
-	Industrial cities √
-	Government hotels √
-	Grain silos √
-	Municipal services
-	Agriculture
-	Government investments in public companies √



√ Underway
Source: Supreme Economic Council




2                                                                                                                                         Booz & Company
Growth           Between now and 2016, the popula-
                 tion of Saudi Arabia is expected to
                                                            	 Nor will Saudi consumers be focused
                                                              entirely on access to advanced
Unsustainable    grow by more than 20 percent, from           therapies. Some surveys give the
Without          23 million to 30 million. Over the
                 same period, health expenditures are
                                                              Saudi health system a “C” grade,
                                                              ahead of Lebanon and Jordan but
Increased        expected to increase dramatically,           behind Kuwait and far behind most
Private Sector   even faster than the rate of population
                 growth. Demand for hospital beds is
                                                              of Europe. Even in basic respects,
                                                              Saudi nationals are underserved
Participation    likely to grow from 51,000 to 70,000,        today. Just judging by such common
                 demand for hospitals is likely to rise       metrics as numbers of hospital
                 from 40,000 to 54,000 — and the              beds or physicians, Saudi Arabia
                 number of hospitals is likely to rise        lags. At present, the Kingdom has
                 from 364 to 502. There are several           2.2 beds per thousand compared to
                 reasons MoH planners see such a              2.8 per thousand for Bahrain, 3.4
                 sharp rise in health needs:                  per thousand for the U.S., and 8 per
                                                              thousand for France. Physicians per
                 • Saudis will become older. Rising           thousand are low as well, 1.7 per
                    affluence is expected to result in        thousand for the Kingdom compared
                    longer lives for more Saudis. The         to 2.1 in Japan and 2.5 for the U.S.
                    percentage of the population over
                    60 is rising, and is expected to more   • But wealth will not always bring
                    than double by 2020. By 2020, the         health. As most countries have
                    number of old people is expected to       learned, affluence is not an unmiti-
                    grow from approximately 1 million         gated benefit to health. This is true
                    (4 percent of the population) to          in Saudi Arabia as well, where
                    roughly 2.5 million (7 percent of the     greater material wealth is leading to a
                    population). At the same time, as         deterioration of physical condition.
                    incomes increase, Saudis are likely       Today, the average Saudi national is
                    to spend an increasing amount of          overweight. The average Body Mass
                    money on healthcare treatments,           Index (BMI) of Saudi nationals 15
                    such as leading-edge therapies.           years and older is 30 kg/m2, far
                                                              above the global average of 23. A




                 Some surveys give the Saudi health
                 system a “C” grade, a bit ahead of
                 Lebanon and Jordan but behind
                 Kuwait and far behind most of Europe.
                 Even in basic respects, Saudi nationals
                 are underserved today. Just judging by
                 such common metrics as numbers of
                 hospital beds or physicians,
                 Saudi Arabia lags.



Booz & Company                                                                                     3
score greater than 25 is considered                    • And the costs of treatment will                                the type and quality of healthcare
    overweight. Many Saudis also                             continue to rise. Paying for care of                           that they expect to receive in the
    smoke: roughly 24 percent of all                         such chronic conditions is difficult                           Kingdom. As a result, expenditures
    adult males smoke, and 14 percent                        now and is likely to grow worse.                               on healthcare in Saudi Arabia are
    of school children and adolescents.                      For example, the spending on                                   expected to escalate very rapidly.
    Such bad personal choices are                            cardiovascular diseases, already
    likely to continue to translate into                     high today, is expected to grow                          Past experience at MoH suggests that
    expensive and chronic conditions.                        rapidly to reach around one fifth                        the long-run trend is toward rapidly
    For example, diabetes is rampant:                        of healthcare expenditures by                            increasing expense for healthcare.
    about 20 percent of the Saudi                            2016. Also, modern advances in                           Between 1999 and 2005, govern-
    population over 20 years old has                         medicine are continuously bringing                       ment saw a 7.2 percent annual
    type 1 or type 2 diabetes, compared                      increasingly complex and expensive                       compounded annual growth in its
    to 5 percent of the global popula-                       treatment. With more extensive                           healthcare budget. The Kingdom
    tion. Treatments for diabetes and                        travel, and rapidly spreading                            spent US$13 billion on healthcare in
    cardiovascular diseases are                              information through the media and                        2005, and this spending is expected to
    expected to triple and quadruple                         the Internet, Saudis will become                         grow to over US$20 billion by 2016
    respectively in the coming 20 years                      increasingly demanding in terms of                       (Exhibit 2).




Exhibit 2
Saudi Healthcare Market



 Care Provisioning Breakdown by Source−2005                                                              Projected Saudi Expenditures−2006 to 2016
 (Number of Hospital Beds)                                                                               (US$ Billion)

                                     Private Beds 11,135
                                                                                                                                                      $20.0
                            22%                                                                         Conservative
                                                                                                        Projections                    CAGR
                                                                                                                                 (2006–2016)
                                                                                                                                        4.0%

                  78%


                                                                                                                                 $13.0
Government Beds*                     Total = 51,130 Beds                                                   Dental/Other                        3%
39,995                                                                                                  Pharmaceuticals           9%

 Health Expenditure Breakdown by Source−2005                                                               Administration         12%
 (US$ Billion)
                                                                                                                                  23%
                                                                                                     Outpatient Services
                                     Private Spending
                                     US$3.2 Billion
                            25%

                                                                                                       Inpatient Services
                                                                                                                                  53%
                  75%



Government Spending*                 Total = US $13 Billion                                                                       2005                2016(E)
US$9.8 Billion


* ‘Government’ includes non-MoH entities such as the Armed Forces, National Guard, Red Crescent Society, etc.
Source: Central Statistics Department, MoH Statistics




4                                                                                                                                                   Booz & Company
A Blueprint                                             Currently, the government dominates                        Specifically, the MoH has developed
                                                        the healthcare sector in Saudi Arabia.                     a plan to fundamentally restructure
for Change                                              Private sector spending for health                         its activities in order to reduce its role
                                                        care in Saudi Arabia accounts for                          as the payor of first resort and at the
                                                        25 percent of the total, compared to                       same time boost its capabilities as a
                                                        55 percent for the U.S. or 76 percent                      regulator of private healthcare ser-
                                                        in India. Increased private sector                         vices. This plan calls for the following
                                                        participation in healthcare is generally                   main changes in the current MoH
                                                        accepted as essential to achieve the                       healthcare system:
                                                        Kingdom’s objective to increase
                                                        the efficacy of the Saudi healthcare                       1. MoH will concentrate its health-
                                                        system while reducing the burden on                        care provision activities on preventive
                                                        government spending. Present plans                         and curative primary care
                                                        call for a transition of the Kingdom
                                                        to a mixed healthcare system, in                           2. A new government entity will be
                                                        which government participation is                          established, the General Organization
                                                        limited largely to healthcare coverage                     for Hospitals, separate from MoH,
                                                        of the poor and military, with a                           and all MoH hospitals assets will be
                                                        variety of private healthcare options                      transferred to this new organization
                                                        available to everyone else (Exhibit 3).                    to prepare the ground for increased



Exhibit 3
Evolution Planned for the Saudi Healthcare Sector



                                                                                    Best-in-Class/Desired Health System Position
                                                       Saudi arabia

  Level 1:                                Level 2:                                   Level 3:                                 Level 4:
  “Government-Sponsored”                  “Emerging”                                 “Intermediate”                           “Market-Driven”
  Health System                           Health System                              Health System                            Health System




             HEALTHCARE                                HEALTHCARE                                HEALTHCARE                              HEALTHCARE
 Patient                                  Patient                                    Patient                                  Patient
             DELIVERY                                  DELIVERY                                  DELIVERY                                DELIVERY




   SERVICE                                  SERVICE                                    SERVICE                                 SERVICE
                         REGULATION                               REGULATION                                 REGULATION                             REGULATION
   FUNDING                                  FUNDING                                    FUNDING                                 FUNDING



• Predominance of public sector           • Emergence of private sector involve-     • Widespread private sector healthcare   • Near-absence of public sector
  activities— ‘Command and                  ment in healthcare and increasing          delivery options                         healthcare
  Control’ model                            private insurance
                                                                                     • Public sector provisioning limited     • Government role limited to ensuring
• Private sector involvement limited to   • Decreasing burden on government            to selected patients (e.g., the          oversight, with limited subsidies
  few care providers                        due to private insurance                   poor/military)
                                                                                                                              • Comprehensive regulations to ensure
                                          • Mounting pressures for establishing a    • Increasing healthcare regulations        fair play
                                            comprehensive regulatory framework



                                                    Increasing Private Sector Participation


   Degree of Private Sector Ownership

   Degree of Government Ownership




Source: Booz & Company




Booz & Company                                                                                                                                                        5
public private partnerships in health-
care provision

3. A National Health Fund will be
established under the Ministry of
Finance, also separate from MoH,
to fund directly healthcare services
provided to patients

The initial phase of this program will
last three years, and will concentrate
on modernizing the overall govern-
ment IT infrastructure, establishing a
new healthcare regulatory framework.

In parallel, SAGIA is working
with various government entities
to improve the overall investment
environment in Saudi Arabia. The
                                         Investment                                 tology, cardiology, and diabetes.
                                                                                    Opportunities also exist to establish
aspiration is that Saudi Arabia          Opportunities                              community in several areas.
will be ranked among the 10 most
competitive economies in the world,                                                 Ambulatory care and testing centers.
in terms of investment attractiveness.                                              The high incidence of chronic diseases,
To achieve this objective, programs                                                 a government-sponsored focus on
are underway to further open and                                                    preventative care, and the increasing
                                         All these changes are likely to create
liberalize the economy, enhance the                                                 numbers of people on private health
                                         vast new opportunities for interna-
availability of manpower and other                                                  insurance is also likely to create
                                         tional healthcare companies and
national resources, establish improved                                              opportunities for physician practice
                                         other healthcare providers. Over
regulations, and reduce government                                                  groups, disease management clinics,
                                         the coming decade, a variety of
red tape.                                                                           and diagnostic imaging sectors.
                                         opportunities are likely to open
                                         up in virtually every aspect of the
                                                                                    Generic pharmaceuticals. The
                                         Saudi healthcare sector, as outlined
                                                                                    growth in population as well as the
                                         in Exhibit 4, and summarized
                                                                                    drug coverage mandated under the
                                         briefly below.
                                                                                    new insurance law will encourage
                                                                                    domestic manufacturing of products
                                         Tertiary care. Long waiting periods
                                                                                    such as analgesics and vitamins,
                                         at public hospitals, bed shortages,
                                                                                    as well as more complex products
                                         increasing incidence of chronic dis-
                                                                                    such as prescription antibiotics
                                         eases, and the deteriorating quality of
                                                                                    and beta-blockers.
                                         care in with some areas are creating
                                         opportunities for multidisciplinary
                                                                                    Medical devices manufacturing.
                                         hospitals, specialized centers of excel-
                                                                                    Rapidly growing market and more
                                         lence including such complex areas as
                                                                                    effective regulations will make it
                                         oncology and organ transplants.
                                                                                    more attractive to produce locally
                                                                                    many common medical supplies
                                         Secondary care. The high incidence
                                                                                    and devices, such as sterile bandages,
                                         of chronic diseases such as cardiovas-
                                                                                    catheters, and dentures, EKG
                                         cular diseases, and diabetes as well
                                                                                    machines and X-ray film.
                                         as the capacity saturation at public
                                         hospitals and the limited availability
                                                                                    Insurance. All employers will be
                                         of specialists mean that there are
                                                                                    required to provide health insurance.
                                         great opportunities for specialty
                                                                                    Initially, this policy will be applied
                                         centers in plastic surgery, derma-




6                                                                                                          Booz & Company
to non-Saudis, but eventually, it will                        national electronic records system                      and residency programs must be
                     be extended to cover all workers                              for healthcare. Accordingly, health                     developed. Accordingly the govern-
                     employed in the economy.                                      systems integrators and potentially                     ment supports the development of
                                                                                   telemedicine specialists are likely to                  more medical education facilities,
                     e-Health. The growth in the numbers                           be in high demand.                                      and some of these will be available
                     of players in the health care sector                                                                                  for private sector investment. Saudi
                     as well as the increasing sophistica-                         Education. In some ways, the most                       Arabia will actively seek to create
                     tion of care available is likely to                           basic medical shortage that Saudi                       partnerships with leading educational
                     generate complexity. To cope with                             Arabia now faces is a shortage of                       institutions to build the country’s
                     this development, the MoH wishes                              doctors and nursing staff. To satisfy                   medical education capacities.
                     to encourage the establishment of a                           current needs, more medical schools




                     Exhibit 4
                     Investment Opportunities


                                                                                                   Market Maturity Needed

                                Mature                                                                                                                                                 Nascent
                       High




                                                                                                                                     Substitutive                          1ry/Ambulatory
                                         HMO
                                                                                                                                     Insurance                             Care
                                                                                        e-Health

                                         Commercial/
                                         Clinical R&D                                                                                   Education                        Pharmaceutical Fine
                                                                                              Imaging/Diagnostic                        Facilities                       Chemicals
                                                                                              Services                                               Low Risk
                                                                                                                                                     Medical Devices

                                             Other Pharma/                  Laboratory
                                             I
                                             n-Vitro Diagnostics           Services                   Tertiary Care
                                                                                                                                                Secondary
                                                                                                                                                Care
                                      Proton                                                                       Medium Risk
                                      Therapy                                                                      Medical Devices
Economic Value Add




                                                                                                                                                                High Priority
                                                                                                                                                                Opportunities
                                                              Preferred Provider
                                                              Organization
                                                                                                            Generic
                                                                                                            Pharmaceuticals
                              Prescription Pharma
                                                                                                                                Over-the-Counter
                                                                                                                                Pharmaceuticals

                                                                       Other
                                                                       Opportunities
                                                                                                                                                                       Supplemental
                                                                                                                                                                       Insurance

                                                                                                                                     Clinical Management
                                                                                                                                     Services
                                                                                                                                                                                 Long Term
                                         High Risk Medical                                                                                           Non Clinical                Care
                                         Devices                                                                                                     Management Services
                       Low




                     Source: Booz  Company




                     Booz  Company                                                                                                                                                              7
Conclusion                                 driven healthcare system. The fully
                                           nationalized system that served an
                                           earlier era well is no longer suited
                                           for the complex, dynamic country
                                           that Saudi Arabia is now becoming.
                                           For both economic and public health
Saudi Arabia is in the midst of an         reasons, the government is committed
exciting transition to a more open,        to a course of change that will in
market-driven economy. Over the            the end create a system that is more
past ten years, the government has         responsive to the health needs of
pushed a variety of changes that have      Saudi consumers.
made Saudi Arabia a better place to
do business, including its decision to     This transition to a market-driven
join the World Trade Organization.         healthcare system will not only
In fact, if present trends continue,       be good news for Saudis and the        Over the next few decades, Saudi Arabia
by 2010, SAGIA believes that Saudi         Saudi economy. For international       is expected to face a sharp increase in
Arabia may well be one of the ten          healthcare providers and investors,    its health care needs. A rising population,
                                                                                  a growing percentage of Saudi nation-
best places to do business in the world.   the coming liberalization of the
                                                                                  als over 60, and a surge in the illnesses
                                           sector will mean increased access      of affluence are all expected to create
One crucial component in this              to the largest healthcare market in    tremendous new demand for health care
program—for citizens individually          the Middle East, and an exciting       services. Planners within the Saudi gov-
and for the nation as a whole—is           opportunity to help millions of        ernment believe that the current, largely
the creation of a more market-             Saudis live longer, healthier lives.   state-funded health care system will be
                                                                                  unable to meet these needs. To cope with
                                                                                  that growth in demand, plans are being
                                                                                  made to encourage the development of
                                                                                  a private health care sector. This is likely
                                                                                  to create a tremendous opportunity for a
                                                                                  broad range of foreign health care com-
                                                                                  panies to participate in the Middle East’s
                                                                                  largest health care market.




8                                                                                                           Booz  Company
About SAGIA
                                               The Saudi Arabian General Investment Authority (SAGIA) is a service entity aiming
                                               to provide services and facilities to promote investment and economic development
                                               in the Kingdom of Saudi Arabia. SAGIA was established in April 2000 under the
                                               directives of the Supreme Economic Council (SEC) as a catalyst to promote inward
                                               investments, facilitate exchange of best practice between the public and private
                                               sectors, as well as act as an intermediary between the global business community
                                               and the Saudi Government and its ministries and agencies. It also aims to contrib-
                                               ute to economic policy-making substantiated by research and strategic criteria.
                                               SAGIA’s role is complementary and supportive to the bodies directly concerned
                                               with the various investment sectors and working to finalize the investors’
                                               procedures. The mission of SAGIA is to create a probusiness environment
                                               while providing comprehensive services to investors, and fostering investment
                                               opportunities in energy, transportation and knowledge based industries
                                               Six core roles maximize SAGIA’s impact on Saudi economics and investor interests.
About the Authors
                                               1. Facilitation: SAGIA’s promise to investors begins by providing comprehensive
                                               transactional support services that transcend licensing and extend through to the
Richard Shediac is a partner with              completion of a project and beyond.
Booz  Company based in Abu Dhabi.
He leads the firm’s healthcare activities in   2. Investor-to-Opportunity Matchmaking: Targeted and focused matchmaking
the Middle East and has participated in        defines SAGIA’s marketing and promotion activities.
various strategy, operations improvement,      3. Special Incentives for Lesser-developed Regions: In cooperation with regional
and organization projects in the Middle
                                               authorities inside Saudi Arabia, SAGIA’s regional development focus leverages a
East, Europe, and Asia.
                                               region’s strength for the investor’s profit.
Ghassan Barrage is a senior executive          4. Special Incentives for Entrepreneurs: Feeding the leaves and branches of a
advisor with Booz  Company in Beirut.
                                               healthy economy requires cultivating an entrepreneurial spirit. SAGIA does this by
He has extensive management consulting
                                               partnering with The Centennial Fund, a national, non-profit foundation dedicated
experience in strategic planning and
organization development in various            to mentoring and funding Saudi entrepreneurs.
industries in Europe and the Middle East,      5. Dedicated Sector Services: SAGIA offers its comprehensive investment
including healthcare.
                                               facilitation package to all investors seeking opportunities in any of the economy’s
René Perillieux is a senior executive          open sectors. To maximize the Kingdom’s competitive advantages and set the
advisor with Booz  Company in Dubai.          stage for further economic diversification, however, SAGIA dedicates sector-specific
He leads the firm’s work with European         resources and services in Strategic Business Units.
public health organizations and
                                               6. Pro-Business Advocacy: Being competitive in the global economy means a
providers, and specializes in strategy,
innovation, technology management,             business environment characterized by healthy practices, policies, and procedures.
and large-scale transformation for             Easing Your Path
private and public organizations.
                                               The Saudi Arabian General Investment Authority (SAGIA) is the gateway to
                                               investment in Saudi Arabia, easing the path of investors and facilitating their
                                               progress through the required procedures by providing comprehensive services.
                                               The focal points for investors are SAGIA’s One Step Shops in Riyadh, Jeddah and
                                               Dammam. Here investors receive personal attention as they are furnished with all
                                               necessary information, including details of the benefits and incentives to which
                                               they are entitled; guided through the licensing process; and given direct access to
                                               all relevant government ministries and agencies in the one location. Post-licensing
                                               services such as assistance with land acquisition, site development and the
                                               obtaining of utilities is also available.
                                               For potential investors the web portal, www.investinsaudi.com, ensures easy
                                               and effective access to SAGIA and provides regularly up-dated investor-related
                                               business information and details of SAGIA-identified opportunities.
                                               For more information kindly visit our website: www.sagia.gov.sa




Booz  Company                                                                                                                      9
The most recent list of     Worldwide        Bangkok        Madrid        Dubai           South America
our office addresses and    Offices          Brisbane       Milan         Riyadh          Buenos Aires
telephone numbers can                        Canberra       Moscow                        Rio de Janeiro
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www.booz.com                Beijing          Kuala Lumpur   Oslo          Atlanta         São Paulo
                            Hong Kong        Melbourne      Paris         Chicago
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Booz  Company is a leading global management
consulting firm, helping the world’s top businesses,
governments, and organizations.

Our founder, Edwin Booz, defined the profession
when he established the first management consulting
firm in 1914.

Today, with more than 3,300 people in 58 offices
around the world, we bring foresight and knowledge,
deep functional expertise, and a practical approach to
building capabilities and delivering real impact.

We work closely with our clients to create and deliver
essential advantage. For our management magazine
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Investing in the_saudi_arabian_healthcare_sector_final

  • 1. Perspective Ghassan Barrage René Perillieux Richard Shediac Investing in the Saudi Arabian Healthcare Sector
  • 2. Contact Information Abu Dhabi Richard Shediac Partner +971-2-699-2400 richard.shediac@booz.com Beirut Ghassan Barrage Senior Executive Advisor +961-1-985-655 ghassan.barrage@booz.com Dubai René Perillieux Senior Executive Advisor +971-4-390-0260 rene.perillieux@booz.com The authors wish to acknowledge the support received from SAGIA. In particular, we wish to thank Dr. Salim Al-Malik for his painstaking and valuable input, without which this work would not have been possible. Originally published as: “Investing in the Saudi Arabian Healthcare Sector,” by Ghassan Barrage, Ziad Fares, René Perillieux, and Richard Shediac, Booz Allen Hamilton, 2007. Booz & Company
  • 3. The new Over the coming years, Saudi Arabia is likely to experience a sharp increase in its healthcare needs. Most observers SAUDI ARABIAN believe that population growth, a slowly aging society, and HEALTHCARE the conditions that affluence often exacerbates, such as obesity, MARKET diabetes, and cardiovascular diseases, as well as cancer, will create a tremendous new demand for healthcare services. At present, the Saudi Arabian Today, the Ministry of Health (MoH) government funds most of the is working with the Saudi Arabian demand for healthcare capital and General Investment Authority operating expenditures. However, (SAGIA) to prepare the sector for analysts believe that government this essential but difficult transition. alone will be unable to continue to As a first step, the two agencies have meet this demand. They have studied the best practices of the concluded that the only way to ensure countries with the most successful that Saudi nationals’ health needs will healthcare systems and drafted plans be met without adversely affecting that adapt these practices to the economic progress is to increase unique needs and circumstances private sector participation in the of Saudi Arabia. While MoH and health care system. Only by attracting SAGIA are still working out the partners from the private sector who details, the underlying goals have can bring world-class medical already been established: knowledge, management skills, and capital to the sector will Saudi Arabia • Create a stronger institutional be able to make high-quality health- set-up and effective regulatory care available to everyone in Saudi framework to promote private society. The government has recog- sector investment in healthcare nized this situation, and has identified and the production and distribu- healthcare as one of the key sectors tion of pharmaceuticals and targeted in its wide-ranging privatiza- medical supplies, tion program (Exhibit 1, page 2). Booz & Company 1
  • 4. • Develop a business environment pharmaceuticals and medical supplies then at what steps Saudi Arabia that will make Saudi Arabia a more is clear: the Middle East’s largest intends to take to encourage private attractive destination for private market of healthcare consumers healthcare businesses to operate in the healthcare providers, and will become increasingly open to Kingdom, and finally, at which ser- private investment. vices and what kinds of expertise will • Attract investors and other partners be needed most during this transition. to the Middle East’s largest market This paper looks first at the demo- for healthcare. graphic and economic trends that will drive this transition and make Saudi The takeaway for healthcare Arabia a promising market from the providers and producers of perspective of a healthcare provider, Exhibit 1 Saudi Arabia Privatization Program Sector Targeted for Privatization Objectives of Privatization - Telecommunications - Enhance effectiveness of national economy and promote competition √ - Sector Targeted For Privatization √ - Create investment opportunities for the private sector - Water desalination; distribution and waste water treatment √ - Broaden participation of citizens in producing sectors of the economy - Air transport and airport services √ - Promote local and foreign investment - Postal services √ - Create employment opportunities for nationals - Healthcare - Improve the quality and cost effectiveness of services provided to citizens - Education - Reduce public spending - Social services - Increase Government revenues - Sports clubs - Rail transport, roads (e.g., toll roads) and ports √ - Industrial cities √ - Government hotels √ - Grain silos √ - Municipal services - Agriculture - Government investments in public companies √ √ Underway Source: Supreme Economic Council 2 Booz & Company
  • 5. Growth Between now and 2016, the popula- tion of Saudi Arabia is expected to Nor will Saudi consumers be focused entirely on access to advanced Unsustainable grow by more than 20 percent, from therapies. Some surveys give the Without 23 million to 30 million. Over the same period, health expenditures are Saudi health system a “C” grade, ahead of Lebanon and Jordan but Increased expected to increase dramatically, behind Kuwait and far behind most Private Sector even faster than the rate of population growth. Demand for hospital beds is of Europe. Even in basic respects, Saudi nationals are underserved Participation likely to grow from 51,000 to 70,000, today. Just judging by such common demand for hospitals is likely to rise metrics as numbers of hospital from 40,000 to 54,000 — and the beds or physicians, Saudi Arabia number of hospitals is likely to rise lags. At present, the Kingdom has from 364 to 502. There are several 2.2 beds per thousand compared to reasons MoH planners see such a 2.8 per thousand for Bahrain, 3.4 sharp rise in health needs: per thousand for the U.S., and 8 per thousand for France. Physicians per • Saudis will become older. Rising thousand are low as well, 1.7 per affluence is expected to result in thousand for the Kingdom compared longer lives for more Saudis. The to 2.1 in Japan and 2.5 for the U.S. percentage of the population over 60 is rising, and is expected to more • But wealth will not always bring than double by 2020. By 2020, the health. As most countries have number of old people is expected to learned, affluence is not an unmiti- grow from approximately 1 million gated benefit to health. This is true (4 percent of the population) to in Saudi Arabia as well, where roughly 2.5 million (7 percent of the greater material wealth is leading to a population). At the same time, as deterioration of physical condition. incomes increase, Saudis are likely Today, the average Saudi national is to spend an increasing amount of overweight. The average Body Mass money on healthcare treatments, Index (BMI) of Saudi nationals 15 such as leading-edge therapies. years and older is 30 kg/m2, far above the global average of 23. A Some surveys give the Saudi health system a “C” grade, a bit ahead of Lebanon and Jordan but behind Kuwait and far behind most of Europe. Even in basic respects, Saudi nationals are underserved today. Just judging by such common metrics as numbers of hospital beds or physicians, Saudi Arabia lags. Booz & Company 3
  • 6. score greater than 25 is considered • And the costs of treatment will the type and quality of healthcare overweight. Many Saudis also continue to rise. Paying for care of that they expect to receive in the smoke: roughly 24 percent of all such chronic conditions is difficult Kingdom. As a result, expenditures adult males smoke, and 14 percent now and is likely to grow worse. on healthcare in Saudi Arabia are of school children and adolescents. For example, the spending on expected to escalate very rapidly. Such bad personal choices are cardiovascular diseases, already likely to continue to translate into high today, is expected to grow Past experience at MoH suggests that expensive and chronic conditions. rapidly to reach around one fifth the long-run trend is toward rapidly For example, diabetes is rampant: of healthcare expenditures by increasing expense for healthcare. about 20 percent of the Saudi 2016. Also, modern advances in Between 1999 and 2005, govern- population over 20 years old has medicine are continuously bringing ment saw a 7.2 percent annual type 1 or type 2 diabetes, compared increasingly complex and expensive compounded annual growth in its to 5 percent of the global popula- treatment. With more extensive healthcare budget. The Kingdom tion. Treatments for diabetes and travel, and rapidly spreading spent US$13 billion on healthcare in cardiovascular diseases are information through the media and 2005, and this spending is expected to expected to triple and quadruple the Internet, Saudis will become grow to over US$20 billion by 2016 respectively in the coming 20 years increasingly demanding in terms of (Exhibit 2). Exhibit 2 Saudi Healthcare Market Care Provisioning Breakdown by Source−2005 Projected Saudi Expenditures−2006 to 2016 (Number of Hospital Beds) (US$ Billion) Private Beds 11,135 $20.0 22% Conservative Projections CAGR (2006–2016) 4.0% 78% $13.0 Government Beds* Total = 51,130 Beds Dental/Other 3% 39,995 Pharmaceuticals 9% Health Expenditure Breakdown by Source−2005 Administration 12% (US$ Billion) 23% Outpatient Services Private Spending US$3.2 Billion 25% Inpatient Services 53% 75% Government Spending* Total = US $13 Billion 2005 2016(E) US$9.8 Billion * ‘Government’ includes non-MoH entities such as the Armed Forces, National Guard, Red Crescent Society, etc. Source: Central Statistics Department, MoH Statistics 4 Booz & Company
  • 7. A Blueprint Currently, the government dominates Specifically, the MoH has developed the healthcare sector in Saudi Arabia. a plan to fundamentally restructure for Change Private sector spending for health its activities in order to reduce its role care in Saudi Arabia accounts for as the payor of first resort and at the 25 percent of the total, compared to same time boost its capabilities as a 55 percent for the U.S. or 76 percent regulator of private healthcare ser- in India. Increased private sector vices. This plan calls for the following participation in healthcare is generally main changes in the current MoH accepted as essential to achieve the healthcare system: Kingdom’s objective to increase the efficacy of the Saudi healthcare 1. MoH will concentrate its health- system while reducing the burden on care provision activities on preventive government spending. Present plans and curative primary care call for a transition of the Kingdom to a mixed healthcare system, in 2. A new government entity will be which government participation is established, the General Organization limited largely to healthcare coverage for Hospitals, separate from MoH, of the poor and military, with a and all MoH hospitals assets will be variety of private healthcare options transferred to this new organization available to everyone else (Exhibit 3). to prepare the ground for increased Exhibit 3 Evolution Planned for the Saudi Healthcare Sector Best-in-Class/Desired Health System Position Saudi arabia Level 1: Level 2: Level 3: Level 4: “Government-Sponsored” “Emerging” “Intermediate” “Market-Driven” Health System Health System Health System Health System HEALTHCARE HEALTHCARE HEALTHCARE HEALTHCARE Patient Patient Patient Patient DELIVERY DELIVERY DELIVERY DELIVERY SERVICE SERVICE SERVICE SERVICE REGULATION REGULATION REGULATION REGULATION FUNDING FUNDING FUNDING FUNDING • Predominance of public sector • Emergence of private sector involve- • Widespread private sector healthcare • Near-absence of public sector activities— ‘Command and ment in healthcare and increasing delivery options healthcare Control’ model private insurance • Public sector provisioning limited • Government role limited to ensuring • Private sector involvement limited to • Decreasing burden on government to selected patients (e.g., the oversight, with limited subsidies few care providers due to private insurance poor/military) • Comprehensive regulations to ensure • Mounting pressures for establishing a • Increasing healthcare regulations fair play comprehensive regulatory framework Increasing Private Sector Participation Degree of Private Sector Ownership Degree of Government Ownership Source: Booz & Company Booz & Company 5
  • 8. public private partnerships in health- care provision 3. A National Health Fund will be established under the Ministry of Finance, also separate from MoH, to fund directly healthcare services provided to patients The initial phase of this program will last three years, and will concentrate on modernizing the overall govern- ment IT infrastructure, establishing a new healthcare regulatory framework. In parallel, SAGIA is working with various government entities to improve the overall investment environment in Saudi Arabia. The Investment tology, cardiology, and diabetes. Opportunities also exist to establish aspiration is that Saudi Arabia Opportunities community in several areas. will be ranked among the 10 most competitive economies in the world, Ambulatory care and testing centers. in terms of investment attractiveness. The high incidence of chronic diseases, To achieve this objective, programs a government-sponsored focus on are underway to further open and preventative care, and the increasing All these changes are likely to create liberalize the economy, enhance the numbers of people on private health vast new opportunities for interna- availability of manpower and other insurance is also likely to create tional healthcare companies and national resources, establish improved opportunities for physician practice other healthcare providers. Over regulations, and reduce government groups, disease management clinics, the coming decade, a variety of red tape. and diagnostic imaging sectors. opportunities are likely to open up in virtually every aspect of the Generic pharmaceuticals. The Saudi healthcare sector, as outlined growth in population as well as the in Exhibit 4, and summarized drug coverage mandated under the briefly below. new insurance law will encourage domestic manufacturing of products Tertiary care. Long waiting periods such as analgesics and vitamins, at public hospitals, bed shortages, as well as more complex products increasing incidence of chronic dis- such as prescription antibiotics eases, and the deteriorating quality of and beta-blockers. care in with some areas are creating opportunities for multidisciplinary Medical devices manufacturing. hospitals, specialized centers of excel- Rapidly growing market and more lence including such complex areas as effective regulations will make it oncology and organ transplants. more attractive to produce locally many common medical supplies Secondary care. The high incidence and devices, such as sterile bandages, of chronic diseases such as cardiovas- catheters, and dentures, EKG cular diseases, and diabetes as well machines and X-ray film. as the capacity saturation at public hospitals and the limited availability Insurance. All employers will be of specialists mean that there are required to provide health insurance. great opportunities for specialty Initially, this policy will be applied centers in plastic surgery, derma- 6 Booz & Company
  • 9. to non-Saudis, but eventually, it will national electronic records system and residency programs must be be extended to cover all workers for healthcare. Accordingly, health developed. Accordingly the govern- employed in the economy. systems integrators and potentially ment supports the development of telemedicine specialists are likely to more medical education facilities, e-Health. The growth in the numbers be in high demand. and some of these will be available of players in the health care sector for private sector investment. Saudi as well as the increasing sophistica- Education. In some ways, the most Arabia will actively seek to create tion of care available is likely to basic medical shortage that Saudi partnerships with leading educational generate complexity. To cope with Arabia now faces is a shortage of institutions to build the country’s this development, the MoH wishes doctors and nursing staff. To satisfy medical education capacities. to encourage the establishment of a current needs, more medical schools Exhibit 4 Investment Opportunities Market Maturity Needed Mature Nascent High Substitutive 1ry/Ambulatory HMO Insurance Care e-Health Commercial/ Clinical R&D Education Pharmaceutical Fine Imaging/Diagnostic Facilities Chemicals Services Low Risk Medical Devices Other Pharma/ Laboratory I n-Vitro Diagnostics Services Tertiary Care Secondary Care Proton Medium Risk Therapy Medical Devices Economic Value Add High Priority Opportunities Preferred Provider Organization Generic Pharmaceuticals Prescription Pharma Over-the-Counter Pharmaceuticals Other Opportunities Supplemental Insurance Clinical Management Services Long Term High Risk Medical Non Clinical Care Devices Management Services Low Source: Booz Company Booz Company 7
  • 10. Conclusion driven healthcare system. The fully nationalized system that served an earlier era well is no longer suited for the complex, dynamic country that Saudi Arabia is now becoming. For both economic and public health Saudi Arabia is in the midst of an reasons, the government is committed exciting transition to a more open, to a course of change that will in market-driven economy. Over the the end create a system that is more past ten years, the government has responsive to the health needs of pushed a variety of changes that have Saudi consumers. made Saudi Arabia a better place to do business, including its decision to This transition to a market-driven join the World Trade Organization. healthcare system will not only In fact, if present trends continue, be good news for Saudis and the Over the next few decades, Saudi Arabia by 2010, SAGIA believes that Saudi Saudi economy. For international is expected to face a sharp increase in Arabia may well be one of the ten healthcare providers and investors, its health care needs. A rising population, a growing percentage of Saudi nation- best places to do business in the world. the coming liberalization of the als over 60, and a surge in the illnesses sector will mean increased access of affluence are all expected to create One crucial component in this to the largest healthcare market in tremendous new demand for health care program—for citizens individually the Middle East, and an exciting services. Planners within the Saudi gov- and for the nation as a whole—is opportunity to help millions of ernment believe that the current, largely the creation of a more market- Saudis live longer, healthier lives. state-funded health care system will be unable to meet these needs. To cope with that growth in demand, plans are being made to encourage the development of a private health care sector. This is likely to create a tremendous opportunity for a broad range of foreign health care com- panies to participate in the Middle East’s largest health care market. 8 Booz Company
  • 11. About SAGIA The Saudi Arabian General Investment Authority (SAGIA) is a service entity aiming to provide services and facilities to promote investment and economic development in the Kingdom of Saudi Arabia. SAGIA was established in April 2000 under the directives of the Supreme Economic Council (SEC) as a catalyst to promote inward investments, facilitate exchange of best practice between the public and private sectors, as well as act as an intermediary between the global business community and the Saudi Government and its ministries and agencies. It also aims to contrib- ute to economic policy-making substantiated by research and strategic criteria. SAGIA’s role is complementary and supportive to the bodies directly concerned with the various investment sectors and working to finalize the investors’ procedures. The mission of SAGIA is to create a probusiness environment while providing comprehensive services to investors, and fostering investment opportunities in energy, transportation and knowledge based industries Six core roles maximize SAGIA’s impact on Saudi economics and investor interests. About the Authors 1. Facilitation: SAGIA’s promise to investors begins by providing comprehensive transactional support services that transcend licensing and extend through to the Richard Shediac is a partner with completion of a project and beyond. Booz Company based in Abu Dhabi. He leads the firm’s healthcare activities in 2. Investor-to-Opportunity Matchmaking: Targeted and focused matchmaking the Middle East and has participated in defines SAGIA’s marketing and promotion activities. various strategy, operations improvement, 3. Special Incentives for Lesser-developed Regions: In cooperation with regional and organization projects in the Middle authorities inside Saudi Arabia, SAGIA’s regional development focus leverages a East, Europe, and Asia. region’s strength for the investor’s profit. Ghassan Barrage is a senior executive 4. Special Incentives for Entrepreneurs: Feeding the leaves and branches of a advisor with Booz Company in Beirut. healthy economy requires cultivating an entrepreneurial spirit. SAGIA does this by He has extensive management consulting partnering with The Centennial Fund, a national, non-profit foundation dedicated experience in strategic planning and organization development in various to mentoring and funding Saudi entrepreneurs. industries in Europe and the Middle East, 5. Dedicated Sector Services: SAGIA offers its comprehensive investment including healthcare. facilitation package to all investors seeking opportunities in any of the economy’s René Perillieux is a senior executive open sectors. To maximize the Kingdom’s competitive advantages and set the advisor with Booz Company in Dubai. stage for further economic diversification, however, SAGIA dedicates sector-specific He leads the firm’s work with European resources and services in Strategic Business Units. public health organizations and 6. Pro-Business Advocacy: Being competitive in the global economy means a providers, and specializes in strategy, innovation, technology management, business environment characterized by healthy practices, policies, and procedures. and large-scale transformation for Easing Your Path private and public organizations. The Saudi Arabian General Investment Authority (SAGIA) is the gateway to investment in Saudi Arabia, easing the path of investors and facilitating their progress through the required procedures by providing comprehensive services. The focal points for investors are SAGIA’s One Step Shops in Riyadh, Jeddah and Dammam. Here investors receive personal attention as they are furnished with all necessary information, including details of the benefits and incentives to which they are entitled; guided through the licensing process; and given direct access to all relevant government ministries and agencies in the one location. Post-licensing services such as assistance with land acquisition, site development and the obtaining of utilities is also available. For potential investors the web portal, www.investinsaudi.com, ensures easy and effective access to SAGIA and provides regularly up-dated investor-related business information and details of SAGIA-identified opportunities. For more information kindly visit our website: www.sagia.gov.sa Booz Company 9
  • 12. The most recent list of Worldwide Bangkok Madrid Dubai South America our office addresses and Offices Brisbane Milan Riyadh Buenos Aires telephone numbers can Canberra Moscow Rio de Janeiro be found on our website, Asia Jakarta Munich North America Santiago www.booz.com Beijing Kuala Lumpur Oslo Atlanta São Paulo Hong Kong Melbourne Paris Chicago Mumbai Sydney Rome Cleveland Seoul Stockholm Dallas Shanghai Europe Stuttgart Detroit Taipei Amsterdam Vienna Florham Park Tokyo Berlin Warsaw Houston Copenhagen Zurich Los Angeles Australia, Dublin McLean New Zealand Düsseldorf Middle East Mexico City Southeast Asia Frankfurt Abu Dhabi New York City Adelaide Helsinki Beirut Parsippany Auckland London Cairo San Francisco Booz Company is a leading global management consulting firm, helping the world’s top businesses, governments, and organizations. Our founder, Edwin Booz, defined the profession when he established the first management consulting firm in 1914. Today, with more than 3,300 people in 58 offices around the world, we bring foresight and knowledge, deep functional expertise, and a practical approach to building capabilities and delivering real impact. We work closely with our clients to create and deliver essential advantage. For our management magazine strategy+business, visit www.strategy-business.com. For the Ideation Center, Booz Company’s leading think tank in the Middle East, visit www.ideationcenter.com. Visit www.booz.com and www.booz.com/me to learn more about Booz Company. Printed in USA ©2007 Booz Company Inc.