The document summarizes why Pittsburgh is a desirable location for businesses. It discusses Pittsburgh's strategic location, educated workforce, affordable costs, access to world-class innovation, and high quality of life. It highlights the region's major industries and assets in advanced manufacturing, energy, financial services, healthcare, and technology. The Pittsburgh Regional Alliance markets the region globally and its recent efforts have led to increased business investment, with over 250 new projects and 17,000 jobs added in 2011. National rankings recognize Pittsburgh's economic strength and livability.

1. Why Pittsburgh Means Business
Dewitt Peart
President, Pittsburgh Regional Alliance
April 30, 2012

2. Pittsburgh Regional Alliance (PRA)
• Markets the benefits of conducting business in the
10-county Pittsburgh region to companies all over
the world that are growing, relocating or expanding

3. Our Model
The Conference is the parent organization for its three affiliates – the Pittsburgh Regional Alliance
(PRA), the Greater Pittsburgh Chamber of Commerce and the Pennsylvania Economy League of
Southwestern Pennsylvania – that share a strategic vision and work together for regional improvement,
setting the 21st-century standard for civic stewardship:
Pennsylvania
Pittsburgh Economy League
Regional Alliance of Southwestern
Marketing Pennsylvania
Research & Analysis
Regional
Investors Council
Greater Pittsburgh Providing time, talent and
Chamber of Commerce resources to advance the agenda.
Advocacy

4. 1,050,000
1,100,000
1,150,000
1,200,000
1,250,000
1,300,000
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
• Total employment, 1970-2011
1998
1999
A Great American Comeback
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011

5. Thousands of Jobs Open Right NOW!
• Opportunities across all
sectors
• Pittsburgh Regional
Alliance created a hub
to access them all:

6. What Happened?
• A more diverse economy…
– We built on our historic strengths in manufacturing, financial &
business services, and energy
– We invested in human capital to create new industries in health
care & life sciences and information & communications technology
– We enhanced an already high quality of life with investments in
arts & culture, outdoor recreation and green building

7. Strong Foundation in Five Strategic Sectors
Advanced Manufacturing
Health Care &
Life Sciences
Energy
Financial & Business Services
Information & Communications
Technology

8. Advanced Manufacturing
• A century-long tradition of world-
leading innovation and
manufacturing excellence
• Assets
• World HQ for global leaders
• 120+ research centers
• Nearly 96,000 skilled workers
• Strengths
• Electrical equipment
• Industrial machinery
• Nanotechnology
• Precision machining
• Specialty chemistry
• Specialty metals

9. Energy
• Assets
– $19B in economic activity
– 16% of regional economy
– 800+ firms support directly and
indirectly 150,000+ jobs
– Uniquely strong across 7 energy
industries
• Strengths
– $1B in energy-related R&D funding
– National Energy Technology Lab
– Consol R&D Center, U.S.’s only
private coal R&D facility
– University R&D
– Energy Alliance of Greater
Pittsburgh

10. Financial & Business Services
• Building on 150 years of world-
leading innovation
• Largest industry contributor to
Gross Regional Product
• Assets
– World HQ for global leaders
– Employing 215,000 people at
some 14,600 firms
• Strengths
– Corporate HQ and Shared
Services
– Legal Services
– Mortgage Servicing
– Transaction Processing

11. Health Care & Life Sciences
• Unique convergence of research and
clinical assets
• Assets
– 500+ HC&LS companies in the region
– $560M+ spent on Life Sciences R&D
annually
– Approximately $400M in NIH Funding
annually
– Specialized centers
• McGowan Center
• Quality of Life Technology Center
• Hillman Cancer Center
• Strengths
– Medical devices
– Regenerative medicine
– Tissue engineering
– Diagnostics
– Transplants

12. Information & Communications Technology
• Synergy between corporate and
academic R&D
• Assets
– Universities
– Carnegie Mellon, University of Pittsburgh,
California University of Pennsylvania (PA),
Indiana University of PA, Penn State University
– 1,500 tech firms with 25,000+
employees
– Nearly $1.8B in venture capital
invested in emerging regional
businesses in the past decade
• Strengths
– Data storage
– Agile robotics
– Cyber-security
– Networking hardware
– Electro-optics

13. Why Pittsburgh?
• Strategic Location
• Educated, skilled
workforce
• Affordable cost of
doing business
• Access to world-class
innovation
• High quality of life

14. Strategic Market Access
• Rail • Within 500 miles of…
– Over 1,300 miles of railway – 41% of U.S. businesses
– Three Class 1 railroads – 43% of U.S. & Canada
• CSX populations
• Norfolk Southern
• Canadian National
• Pittsburgh International
Airport
– 158 average daily departures to
38 destinations across the
globe
• Three rivers
– Second busiest inland port

15. Highly Educated Workforce
College Degree by Age – Ten County Region
Of the Top 40
60.0%
MSAs, Pittsburgh
ranks…
50.0%
5th-highest proportion of
25-34 year old workforce 40.0%
with a Bachelor’s or
higher
30.0%
Highest proportion of 25-
34 year old workforce
20.0%
with a Graduate or
Professional degree
10.0%
Lowest proportion of 25-
34 year old workforce
without a high school 0.0%
diploma or equivalent Total 25 to 34 35 to 44 45 to 64 65 years and
years years years over
U.S. Pittsburgh Region
Source: U.S. Census Bureau

16. Cost-Effective Business Location
• Compared to benchmark cities, the Pittsburgh region is a
great value with a low cost of living, an affordable real
estate market and comparable wages:
Class A
Cost of Living Office Space/SF Wages
Pittsburgh 94.9 $22.37 $45,436
Atlanta 97.4 $22.57 $49,329
Boston 137.4 $34.22 $62,460
Charlotte 93.3 $20.84 $44,630
Chicago 114.8 $29.36 $52,271
New York 219.2 $72.77 $66,454
U.S. 100 $31.14 $46,751
Source: C2ER, April 2012; Grubb & Ellis 4Q; Bureau of Labor Statistics

17. World-Class Research & Development
Tied to Commercialization

18. We Worked Hard to Give Every
Resident a High Quality of Life

19. Marketing the Region for
Business Investment

20. How Do We Globally Market the
Region?
• Select conferences, Target Audiences:
• Business decision makers
trade shows and events • Site location consultants
• Real estate executives
• Geographic initiatives • Media
• Leverage regional assets Key industries targeted for
• Familiarization tours growth:
• Advanced manufacturing
• Media outreach • Energy
• Financial and business services
• Web-based tools • Health care and life science
• Information communications
• Collateral technology

21. Regional Promotion
Ribbon Cuttings &
Announcements
Wins Day
Media FAM Tours
Site Consultant FAM
Tour & Developers’
Showcase

22. Global Marketing Strategy
• Leverage world class assets to promote the
Pittsburgh region as ideal business location
to international business leaders
• Develop international media strategies
around signature events
• Conduct one on one meetings with business
decisions makers in companies across all
five of the region’s target sectors to
generate business investment leads

23. Global Marketing

24. On the Horizon: Global Marketing
• “Pittsburgh: Center of Energy Innovation” Media Study Tour,
Pittsburgh
– May 2012
• 2012 Global Petroleum Show, Calgary
– June 2012
• CMU Steinbrenner Media Tour
– June 2012
• Information Technology Media Tour
– June 2012
• ITRA Global 2012 Corporate Real Estate Symposium, London
– September 2012
• fDi Media Visit
– Fall 2012
• Pittsburgh Symphony Orchestra (PSO) European Tour
– October 2012

25. Digital Resources
pittsburghregion.org Real estate website:
Social media:
pradata.org
Career website:
Career website:

26. E-publications

27. Project Management Services
Named Top-10 U.S. Economic Development Organization
four times by Site Selection
• The PRA offers the • Streamlined Services
complete package at no – Site selection assistance
charge – Pittsburghprospector.com
– A team of professionals, – Global business assistance
each with 10+ years of – Financial assistance
economic development – Market research and
experience analysis
– A vast network of public – Talent attraction and
and private leaders and retention
professionals from across
the 10-county region – Peer executive meetings

28. Leading Sources of Projects
Source Total Decision Projects
(2002-2011)
Local Real Estate Broker 63
Direct Inquiry 59
Site Location Consultant 56
Governor’s Action Team (GAT) 44
Economic Development Partner 38
ACCD Affiliate/Employee/Investor 29
Trade Shows & Events 18
Overseas Investment Reps 23
Current/Recent Project Contact 21
County Partner 20
National Real Estate Broker 18
Other 90
Total Decision Projects 465

29. Snap Shot of Current Pipeline
• 157 active projects
• Potential total investment of $1.4-2.0 billion
• Potential total employment impact of 9,200 new
and 530 retained jobs
• 59 new projects identified 2012 YTD
• 66% of active projects are in our five target
sectors

30. Results

31. We’re Outperforming the National Average
April 2012 Regional Indicators
Pittsburgh Region Nation
Unemployment Rate Jan-12 7.7% 8.8%
Jan-11 8.1% 9.8%
Civilian Labor Force Jan-12 1,332.5 153,485.0
(000's)
% Change from Jan-11 -0.1% 0.6%
Average Wage 2Q 2011 $46,064 $47,849
% Change from 2Q 2010 4.4% 3.7%
Cost of Living Index 2011 Annual 94.8 100.0
Median Home Price 4Q 2011 $120.0 $170.0
(000's)
% Change from 4Q 2010 0.0% -2.9%
Average Domestic 3Q 2011 $337 $361
Airfare
Unemployment Rate and Civilian Labor force reflect the 10 county region on a non-seasonally adjusted basis. Average
wages reflect four quarter average.
Sources: US Bureau of Labor Statistics; PA Department of Labor & Industry; C2ER; NAHB/Wells Fargo Housing Opportunity
Index; Bureau of Transportation Statistics

32. America’s Most Livable City
• Places Ranked and Rated
• The Economist
• Forbes Magazine
“Indeed, Pittsburgh's art scene,
job prospects, safety and
affordability make it the most
livable city in the country…”
- Forbes Magazine

33. And The World is Paying Attention!
Recent rankings for the region include:
• Most Livable U.S. City, The Economist
• Most Livable U.S. City, Forbes.com
• A Top America’s City of the Future, fDi
• Economically Strongest U.S. Metros, The Brookings Institution
• Best Commercial Real Estate Market, Moody‘s
• Top 10 City for Job Growth, Forbes.com
• Best Cities for Recent Graduates, Huffington Post
• Best Places for Relocating, CNBC
• America’s Best Place to Raise a Family, Forbes.com
• Best Trips for 2012, National Geographic Traveler
• Top 50 City for Quality of Life, Mercer
• Best Places For A Working Retirement, Forbes.com
• Least-Costly Place to Do Business, KPMG

34. Maintaining Momentum: Pittsburgh
Region Lands 286 “Wins” in 2011
• Corporate investment and development
projects announced in 2011 totaled 286 and
represented nearly $1.5 billion in capital
investment
• Total job impact is 17,000 (new and retained)
• These wins reflect a 5% increase in activity
over 2010 and a rebound that approaches the
290 wins reported, pre-recession, in 2008

35. Wins Were in the Region’s 5 Key Sectors

36. Wins Day Trends 2007-2011
2007 2008 2009 2010 2011
Total
Wins 308 290 197 272 286
Investment 258 257 174 252 242
Development 50 33 24 20 44
Base List Wins (PRA Research) 186 192 141 196 223
Pct of final Investment Wins 72% 75% 81% 78% 92%
Expansion/Retention 224 179 105 169 165
Attraction/Relocation 34 56 45 47 58
Start Up 22 24 36 19
Key Sector Wins
Manufacturing 112 67 46 69 53
ICT 43 55 25 42 48
Health Care & Life Sciences 24 42 15 31 17
Financial & Business Services 31 63 33 50 65
Energy - Total 44 77 79
Natural Resources 6 11 25 32 39
Other Sectors 19 45 40
Jobs Total 23,000 30,000 16,000 20,157 17,060
New 12,272 13,208 6,968 11,442 11,440
Retained 10,838 17,047 8,683 8,745 5,620
Capital Investment
Development $1,200,000,000 $1,500,000,000 $1,900,000,000 $1,142,000,000 $747,355,520
Investment $1,700,000,000 $4,200,000,000 $1,100,000,000 $430,400,000 $749,133,419

37. Site Selection Ranks Pittsburgh a “Top 10
Metro” for the 4th Year
• Ranked a “Top 10 Metro” by Site Selection
magazine for four years running (2008-2011)
Year Site Selection Ranking
2011 Number 3
2010 Number 8
2009 Number 7
2008 Number 7
“Pittsburgh’s rise in our ranking of Top Metros to third place from eighth the previous year is
the most significant improvement of the metros in that tier. “[The ranking of Pittsburgh as a
No. 1 metro in the Northeast] confirms that the economic development leadership of the
Pittsburgh region is delivering the location solutions required of today’s site location
decision makers.”
-Mark Arend, editor in chief of Site Selection, March 2012

38. Recent Wins
Alstom Grid’s disconnect switch
Valerus Compression Services facility in
manufacturing facility
Smithfield, PA
Westinghouse Electric Company HQ

39. Recent Wins
Google Pittsburgh
Three PNC Plaza
Range Resources new regional HQ

40. Recent Wins
Dick’s Sporting Goods HQ Bakery Square Mixed
Use Development
CONSOL Energy Center

41. For More Information
Dewitt Peart
President
412-392-4555 ext. 3109
dpeart@pittsburghregion.org
Pittsburgh Region
@ImaginePGH
Pittsburgh Regional Alliance
ImaginePittsburghNow.com