Artificial intelligence (AI) involves creating intelligent machines that can perform tasks typically requiring human intelligence, such as machine learning, robotics, and natural language processing. The document discusses the definition and purpose of AI, including problem solving, automation, and personalization. Advantages include increased efficiency, data-driven insights, and enhanced customer experience. Potential disadvantages are job displacement and dependency on technology. The future impact of AI may include industry transformation, ethical considerations, and increased human-AI collaboration.