2. Social Star
Provides clients with digital
marketing strategy and ongoing social media
monitoring to protect their digital brand and
maximise their digital influence
What does your digital presence say about you?
3. Background
Social Star began like all good businesses with a client need. A friend who was in the public eye was
lamenting that half of his online media was negative and half positive and could we do anything to
promote the good and demote the bad. Being an expert in digital and social media I said of
course! And Social Star was born.
Since then Social Star has grown exponentially, adding staff and clients organically as the digital word
of mouth has spread and people in the spotlight understand the need to control and govern their
digital brand.
The philosophy of the brand is to provide clients a brand driven digital strategy to enable them to fully
encapsulate their digital brand and maximise reach and presence is social media.
For more information on Social Star services, clients and staff opportunities please visit the website
www.socialstar.com.au
4. Services
If you are a public figure and want to control your social media
and digital brand we can help!
Social Star offers three products.
5. Staff
Like all good consulting businesses, you are only as good
as your staff and we have recruited the best.
Andrew Ford - Brand Director
Andrew Ford is an experienced Marketing Professional having worked in the industry for 15 years for
companies such as Hewlett-Packard, Sensis and IBM on a huge range of brands and campaigns.
Andrew has several qualifications such as a Bachelor of Business in Marketing from RMIT and a Masters of
Entrepreneurship and Innovation from Swinburne University and is currently teaching e-marketing and
Brand Dynamics in the Swinburne Masters of Marketing Degree.
To find out more about Andrew: LinkedIn / about.me / facebook / twitter
David Tragardh - Digital Director
David Tragardh is a self taught digital marketing expert with a passion for social and non-traditional
media. Dave has been working in marketing for five years ago and has progressed from a marketing
coordinator and digital marketing specialist at Sensis to be Online Marketing Manager of iSelect.
David has worked on many successful social media and digital campaigns in areas such as SEM, SEO,
display on large and small screens, launching iPhone apps, facebook ads, social marketing events, geo
targeted mobile advertising, coupons, paid lists, eDM's...basically everything there is to do in digital
marketing, Dave has done it!
To find out more about Dave: LinkedIn / website / facebook / twitter
6. Strategy
Social Star uses digital marketing theory to support recommendations to clients
such as the social media brandsphere
Digital
Success
Clients
Revenue
7. Clients
Sports People like Bianca Chapman,
captain of the Melbourne Pheonix
netball team
Personalities like Nick
Bracks, model, designer
and TV personality
Models like Natalina Ford
Professionals like Simon Cookes
from Duck Build Architects
DJs like Samantha Bliss Cook
Professional Bloggers like Oggie
Bad from Haute Today
8. Next Steps
Contact Social Star for an introductory
conversation about your digital brand
Andrew Ford
andrew@socialstar.com.au
0438 390 613
www.socialstar.com.au
