Powerpoint made for one of our class presentations. We had to think of an idea to introduce a new product/line into a market.

1. The World of Soda Pop. Tess Maurici

2. target. Age: 18-25 College Students Young Adults Newly Graduated Generation Y Values: Independence Friendship Education Sense of Freedom/Adventure Relationships Family Survey Results: Most are “Brand-Loyal” to Coca-Cola

3. a little competition never hurt.

4. competition.

5. our product. Added Attributes: Caffeine Carbonation Our research indicates that college students look for caffeine in their soft drinks to keep them awake (especially when consumed in class) and value the taste of their drinks.

6. packaging. Research showed that our target preferred cans over glass bottles. In order to differentiate ourselves from what’s already been done, our packaging material for our product will include cans that have “see-through” areas where one can actually see how much of the beverage he or she has left. Also, we would like to include a can top that can be “re-closed” if it is opened.

7. campaign. C CHASER everyone loves the chase.

8. campaign. Street Teams

9. campaign. We want to show our target that we support their active lifestyle and we want to be the first drink they think of when they go to class, hang with friends, cheer at a football game, or take on an adventure.