Julio Camarero was leading a session on audience targeting at a conference. He discussed how most marketing budgets are only 50% effective and companies do not know which aspects are effective. Attendees were encouraged to rate the session in the mobile app and ask any questions. The session also covered available audience targeting options at marketplaces.

1. Audience
Targeting
Julio Camarero
WCM Lead
@juliocamarero

2. #LRDEVCON
Sweet dreams are made of this
who am I to disagree
I travel the world and the seven seas
Everybody is looking for something
Eurythmics - Sweet Dreams

6. #LRDEVCON
“We know only 50% of our
marketing budget is effective…
… but we have no idea of
what that 50% is”

8. conversación

9. Audience Targeting #LRESP2014
…available at the marketplace!!

12. #LRDEVCON
Thanks! @juliocamarero
questions?
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