Using AirDNA tool to set a price for your VR

1. How to research
and price your VR
using AirDNA tool?

2. Why AirDNA?
❖ Top most concern of a VR owner is the price per
night – Most important booking determinant
❖ Price should be ‘right’ neither high nor low
❖ Price should vary from season to season, weekday
vs. weekend, peak-time vs. off-peak time, time of
special events, etc.
❖ You need to be competitive and profitable
simultaneously
❖ AirDNA helps you survey the market for
competitive pricing, demand, seasonality etc.
❖ AirDNA specializes in short-term VR properties
❖ Without analysis, you may miss out on profits or
bookings

3. AirDNA Tools - MarketMinder
❖ Deep insights of properties on Airbnb and
VRBO
❖ Interactive maps & Performance analysis of
various neighborhoods
❖ Price charged by competitive properties
❖ Real-time dynamic pricing
❖ Data of more than 80,000 cities in the world
❖ Future projections for next six months
❖ YoY comparison

4. AirDNA Tools - Rentalizer
❖ Browser based tool
❖ Input property features – The tool analyzes and
gives average rent
❖ Used by those who want to convert their property
into a VR
❖ Gives potential earnings
❖ Uses Airbnb data
❖ Gives accurate ballpark number
❖ Profit, Annual revenue, Occupancy rate and
much more!
❖ 12- month cost projection
❖ Competitive analyzis

5. AirDNA Tools – Investment Explorer
❖ Regional analysis in US
❖ Revenues, profits and occupancy rates of
properties
❖Useful for those looking to invest in properties in
a specific region
❖ Costs between $199 and $499 per month
❖ More suitable for bigger VR investments

6. Metrics offered by the tools – Some out of 25 metrics offered...
RevPar:
• Revenue per available room
• Total revenue/Total number of
rooms
• Revenues generated after
incorporating vacancy
• Past trend and future strategy
Rate calendar
• Movement in price per night over
the year.
• Time of the year with higher
revenues.
• Competitors’ pricing
• Use Demand score and market-rate
Seasonality:
• Input details such as region or
property features
• It will show the best month for your
property
• Weekend vs weekday price per night
Rate analysis:
• Trend analysis metric
• Compares available rate and booked
rate
• Greater the difference, greater the
mispricing
Guests:
• Demography analysis tool
• Type of guests preferring your
property
• Nationality, social media, language
metrics
• Gives you your target audience
Recommended Rate
• Property-specific tool
• Gives demand score on any date at
different price points
• Helps in formulating future pricing
strategy

7. Subscription and charges...
Free tool:
• Register & Login
• Performance metrics of properties in 80000 cities globally
• Rentalizer tool
• No reports – Analyze the data yourself
• Time –consuming
Monthly subscription:
• $ 19.95 to $99.95 per month based on number of active listings in the concerned
market
• Real time pricing, trends, revenues, occupancy rate, Airbnb benchmarking
• Reposts & Analysis
Quote-based:
• Customized metrics package
• Useful for multiple properties

8. Thanks...
Please visit
RentalTrader.com to
book your next vacation